If fibre is your priority
You want to know how much fibre your breakfast cereal provides. So compare the nutritional values per 100 g as well as the amount you actually put in your bowl.
Who are these cereals for?
If you keep an eye on sugars and ingredients
You're looking for chocolate-flavoured cereal and want to distinguish between sugars that are present, added sugars and sweeteners. The ingredients list matters just as much as the wording on the front of the pack.
If you're sharing Sunday breakfast
You're looking for a pack that suits several bowls, and comparing fibre, sugars and allergens as well as pack size. When breakfast is shared, it's especially important to choose a pack that everyone can eat.
What should you look for when choosing?
Start with the nutritional values per 100 g, work out what they mean for your portion, then read the ingredients list. Muesli, granola and chocolate flakes are different products, so compare them using the same nutritional basis without assuming their ingredients are alike.
| What to consider | What to check when buying | Who it's important for |
|---|---|---|
| Fibre per bowl | Compare fibre per 100 g and check how many grams you put in your bowl. Jumbo also lists 9.2 g of fibre per 45 g serving of Quaker Cruesli Zero Sugar Added Chocolade. | If I have a smaller bowl, I want to know how much fibre that portion provides, not just what's listed per 100 g on the pack. For around 42% of consumers, fibre content comes first. |
| Sugars and sweeteners | Read the ‘of which sugars’ line, any information about added sugars and the ingredients list. For a 0% variant, check whether it contains sweeteners such as maltitols. | I want a chocolate flavour, but I also want to know what lies behind the statement about added sugars. Around 33% of consumers prioritise this choice of ingredients. |
| Pack size and sharing | Check the net weight and nutritional values per 100 g. Read the allergen information if several people will be eating from the same pack. | For a shared Sunday breakfast, I want to buy an appropriate amount without losing sight of the ingredients. This combination matters most to around 25% of consumers. |
Common mistakes when comparing
-
Relying only on claims about fibre
The nutritional information table makes the differences clear. Albert Heijn and Jumbo's product listings show 6 g of fibre per 100 g for two Kellogg's products reviewed, compared with 22 g per 100 g for Holie Crunchy Muesli Chocolate at Jumbo. These figures apply to individual products, not entire brands.
Compare the ‘fibre’ line per 100 g, then work out how much your usual portion provides.
-
Confusing no added sugars with no sweeteners
A product with no added sugars may still contain sugars or use sweeteners. Albert Heijn lists maltitols and 23 g of polyols per 100 g for AH Krokante Muesli Chocolade 0% suiker, along with a warning that excessive consumption may have a laxative effect.
Read the ingredients list and warnings, especially if you're specifically looking for a variant without sweeteners.
-
Guessing the allergens from the product name
The chocolate products reviewed differ in the grains, milk and nuts they contain. A short product name doesn't tell you which allergens are present or whether there are warnings about possible traces.
Before buying, check the current ingredients and allergen information on the pack; the recipe may change.
Brands and product ranges at a glance
The nutritional values below apply to the specific variants mentioned. A different chocolate variant from the same brand may have a different composition.
Holie
Jumbo lists 22 g of fibre and 2.1 g of sugars per 100 g for Holie Crunchy Muesli Chocolate. This is a crunchy chocolate muesli, not a figure for every breakfast cereal from the brand.
- The listing states that this Chocolate variant contains no added sugar and no sweeteners.
- The variant contains oats, spelt and wheat; also read the warnings about possible traces of other ingredients.
Quaker
Quaker Cruesli Zero Sugar Added Chocolade is a crunchy chocolate muesli. Jumbo lists 21 g of fibre per 100 g and 9.2 g per 45 g serving.
- The product listing states that this variant contains no added sugars or sweeteners.
- The variant contains oats, wheat and milk; check the current allergen information.
Albert Heijn
Albert Heijn lists 13 g of fibre and 14 g of sugars per 100 g for AH Krokante Muesli Chocolade, of which 13 g are added sugars. The variant with 0% added sugar has a different composition.
- The standard chocolate variant is listed in a 900 g pack.
- According to Albert Heijn, the 0% variant contains maltitols and carries a warning about excessive consumption; don't confuse the nutritional information for the two variants.
Kellogg's
Albert Heijn lists 6 g of fibre per 100 g for Kellogg's Special K Pure Chocolade; Jumbo gives the same fibre value for Kellogg's Coco Pops Chocos. These are different products, not interchangeable variants.
- If you like the texture of chocolate flakes, you can compare the nutritional tables for these products with those for crunchy muesli.
- Check the ingredients and allergens on each pack; information for one Kellogg's product doesn't automatically apply to another.
Chocolate breakfast cereals on Joybuy
This selection includes crunchy chocolate muesli, chocolate loops and granola for breakfast. When comparing, check the product type and exact variant: a name containing ‘Zero Sugar’, ‘Protein’ or ‘Glutenfree’ doesn't replace the nutritional information table or ingredients list.
Image unavailable
Quaker Cruesli Choco Zero Sugar, 400 g
A crunchy chocolate variant for comparing the sugar and fibre content of each bowl.
400 g pack. Check the label to see what ‘Zero Sugar’ means for this variant, and read the ingredients and allergen information.
Image unavailable
Holie's Crunchy Muesli Protein Chocolate, 400 g
A crunchy chocolate muesli for weighing up the composition of a breakfast option against the size of your usual portion.
400 g pack. Compare the nutritional values for this Protein Chocolate variant separately from other Holie's products, and read the allergen information.
Image unavailable
Holie's Crunchy Muesli Chocolate Chunks, 400 g
A crunchy chocolate muesli for comparing fibre and sugars at Sunday breakfast.
400 g pack. Check the nutritional information per 100 g and work it out for your own portion; also check the ingredients and allergens.
Image unavailable
Holie's Crunchy Loops Choco Crisp, 350 g
Chocolate loops for anyone who prefers rings in their breakfast bowl to crunchy muesli.
350 g pack. Compare the nutritional values per 100 g and check the ingredients and allergen information for this variant, including peanuts.
Image unavailable
Holie's Granola Glutenfree Peanut Chocolate, 330 g
A peanut and chocolate granola for comparing this product type with chocolate muesli.
330 g pack. If the gluten-free claim matters to your choice, check the current ingredients, allergen information and gluten-free labelling on the pack.
Frequently asked questions
How do I compare fibre in different chocolate breakfast cereals?
First compare the nutritional values per 100 g, then check how much you actually put in your bowl. The Netherlands Nutrition Centre explains that nutritional information is given per 100 g or 100 ml; a stated portion can also help you assess your own serving size.
Does ‘no added sugars’ mean there are no sugars in the product?
No. A product with no added sugars may still contain sugars. Jumbo lists 3.4 g of sugars per 100 g for Quaker Cruesli Zero Sugar Added Chocolade and 2.1 g per 100 g for Holie Crunchy Muesli Chocolate. So check the ‘of which sugars’ line too.
What should I look for in a chocolate variant with 0% added sugar?
As well as the sugars, check the ingredients and any warnings. Albert Heijn lists maltitols for AH Krokante Muesli Chocolade 0% suiker and warns that excessive consumption may have a laxative effect; this doesn't automatically apply to other 0% variants.
Where can I find allergen information for packaged breakfast cereals?
Read the label on the current pack. The Netherlands Food and Consumer Product Safety Authority states that allergens must be clearly listed on the label of prepacked foods. Check both the ingredients list and warnings about possible traces, as products differ in composition.