If you’re looking for a genuinely sugar-free product for Sunday breakfast, don’t rely on the words ‘no added sugar’ alone: all three chocolate mueslis compared here contain more than 0.5 g of sugars per 100 g. If your main aim is to avoid added sugar, also compare sweeteners, total sugars, allergens and the nutritional value of your own portion.
For you, the total amount of sugars is what matters—not just whether sugar has been added. The chocolate mueslis compared here list 0.6 g, 2.1 g or 3.4 g of sugars per 100 g, so they don’t meet the limit of no more than 0.5 g per 100 g for a ‘sugar-free’ claim.
You’re looking for a chocolate breakfast with no added sugars and no sweeteners, but you’re happy with naturally occurring sugars. The product information for Quaker Cruesli Zero Sugar Added Chocolate and Holie's Crunchy Muesli Chocolate states that both are free from added sugars and sweeteners. Also compare total sugars and allergens.
As well as sugars, you’re looking at fibre, protein and how much muesli you serve yourself. Milk, yoghurt, quark or a plant-based alternative also contributes to the nutritional value of your bowl.
First decide whether you’re looking for a genuinely sugar-free product or mainly want to avoid added sugar. Then compare the ingredients and nutritional information per 100 g and for the portion you plan to eat.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Sugar-free or no added sugar | Check ‘of which sugars’ per 100 g. The EU ‘sugar-free’ claim allows no more than 0.5 g of sugars per 100 g. | If I’m looking for strictly sugar-free, a claim about added sugar isn’t enough. This strict requirement is the top priority for around 46% of consumers. |
| Added sugar and sweeteners | Check the ingredients list and compare total sugars per 100 g; ‘no added sugar’ doesn’t mean ‘no sweeteners’. | I want chocolate muesli with no added sugar and no sweeteners, even if it still contains naturally occurring sugars. This combination comes first for around 36% of consumers. |
| Fibre, protein and portion size | Compare fibre and protein per 100 g, and factor in the amount you choose and any additions. Check the allergen information too. | For my Sunday breakfast, I want to know the nutritional value of the whole bowl, not just the dry muesli. Around 18% of consumers give this the highest priority. |
According to the European Commission, ‘sugar-free’ is governed by EU rules on nutrition claims. The limit set out in the annex to Regulation (EC) No 1924/2006 is no more than 0.5 g of sugars per 100 g or 100 ml. So a statement about added sugars answers a different question from the ‘of which sugars’ line in the nutrition table.
The chocolate mueslis with no added sugar compared here still list between 0.6 g and 3.4 g of sugars per 100 g. That difference matters if you want to stick to the ‘sugar-free’ limit.
Check the ‘of which sugars’ line per 100 g on the current packaging, as well as the claim on the front.
AH Krokante muesli chocolade 0% suiker lists 0.6 g of sugars per 100 g, but contains maltitols. The packaging warns that excessive consumption may have a laxative effect.
If you want to avoid sweeteners, check the ingredients list too, rather than relying solely on the nutrition table.
Albert Heijn’s product pages list 22 g of sugars per 100 g for Kellogg's Coco Pops Chocos and 25 g for Nestlé KitKat Cereals. Both products list added sugars in their ingredients.
Check ‘of which sugars’ per 100 g and the ingredients first, even when the packaging highlights fibre, vitamins or minerals.
A pack of 6 × 400 g Holie's Crunchy Muesli Chocolate Chunks is not the same pack size as a single 400 g pack.
Check the full product name and pack contents before comparing it with a version you’ve looked at before.
A multipack means bringing several packs home at once.
These examples refer to the specific products mentioned, not the full range from each brand. The nutritional values below are taken from product information from Albert Heijn and Jumbo.
AH Krokante muesli chocolade 0% suiker is a 400 g own-brand option with 0 g of added sugars per 100 g.
Zero Sugar Added Chocolate is a crunchy chocolate muesli that, according to the product information, is made without added sugars or sweeteners.
The brand offers, among other products, a Crunchy Muesli Chocolate version and a separate Protein Chocolate version.
Coco Pops Chocos is a chocolate breakfast cereal used as a point of comparison with regular cereals and muesli with no added sugar.
KitKat Cereals is another example of a regular chocolate breakfast cereal, not a product with no added sugar.
These products offer different ways to enjoy a chocolate breakfast: crunchy muesli, ring-shaped breakfast cereal and granola. Use the product name as a starting point, then compare the current ingredients, nutritional information and pack size for each version. Don’t judge any of these options as sugar-free based on the word ‘Zero’ or ‘Protein’ alone.
Image unavailable
A chocolate muesli for anyone who wants to take added sugar and sweeteners into account when choosing. Compare total sugars per 100 g and check the allergen information, even if you’re serving this muesli with yoghurt.
Image unavailable
For anyone looking for crunchy chocolate muesli with no added sugars or sweeteners. Joybuy’s product information lists 3.4 g of sugars per 100 g, so ‘Zero Sugar’ in the product name doesn’t mean the muesli meets the ‘sugar-free’ limit. Check the allergen information too.
Image unavailable
A ring-shaped chocolate breakfast cereal for anyone who’d rather not choose muesli. Compare sugars, fibre and protein per 100 g for this version, and check the ingredients and allergens before adding it to your breakfast bowl.
Image unavailable
A granola option for anyone specifically looking for granola with their chocolate breakfast. Check the current allergen and gluten-free information on the packaging if these features matter to your choice. Also compare total sugars per 100 g.
Image unavailable
For anyone who also wants to compare protein content when choosing chocolate muesli. Check the nutrition table on the packaging for this Protein Chocolate version before factoring sugars, fibre or protein into your decision, and read the allergen information.
No. Under the EU ‘sugar-free’ claim, the annex to Regulation (EC) No 1924/2006 allows no more than 0.5 g of sugars per 100 g or 100 ml. ‘No added sugars’ refers to the recipe; the product may still contain naturally occurring sugars.
According to Albert Heijn, AH Krokante muesli chocolade 0% suiker lists 0.6 g of sugars per 100 g, compared with 2.1 g for the Holie's version and 3.4 g for Quaker Cruesli Zero Sugar Added Chocolate. Even 0.6 g is above the limit of 0.5 g per 100 g. The AH version also contains maltitols.
Yes, if you also want to avoid sweeteners: one doesn’t automatically rule out the other. The product information for Quaker Cruesli Zero Sugar Added Chocolate and Holie's Crunchy Muesli Chocolate states that both are made without added sugars and sweeteners; AH Krokante muesli chocolade 0% suiker contains maltitols.
Read the ingredients and allergen information for the specific version on the current packaging. According to the Netherlands Food and Consumer Product Safety Authority, allergen information is part of food labelling. The products compared here contain different cereals and may contain traces of ingredients including milk, nuts and peanuts.
Use the values per 100 g to compare products on a like-for-like basis, then work out what your own portion adds. Include milk, yoghurt, quark or a plant-based alternative if you want to know the nutritional value of the whole breakfast bowl.
