Choose a chocolate box with individually wrapped pieces if you want to hand them out easily or take a small thank-you gift with you. Taaitaai is the right choice when you specifically want a spiced biscuit with your coffee; it doesn’t offer the same flavours or presentation as chocolate. Whichever you choose, check the packaging label, especially if your guests have allergies.
Who is each option suitable for?
If you want to hand something out to a group
If you’re hosting several guests and don’t want to cut or serve anything, individually wrapped chocolates are a practical option. Check how many pieces are in the box you choose. Jumbo and Albert Heijn list this type of packaging for their merci boxes.
If you’re taking a small thank-you gift
A chocolate box is a good choice if presentation matters too. A bag of taaitaai is a different option: it’s more specifically a biscuit to enjoy with coffee.
If you specifically want to serve taaitaai
If the spiced flavour and chewy texture are what you’re looking for, choose taaitaai rather than an assortment of chocolates. Albert Heijn Allerhande explains how ingredients such as rye flour contribute to its texture.
What should you look for when choosing?
First decide whether you want to hand something out, take a thank-you gift with you or are specifically looking for taaitaai. Then compare the packaging and ingredients of the product you’re actually considering.
| What to consider |
What to check when buying |
Who is this most important for? |
| Easy to hand out |
The number of pieces and whether they’re individually wrapped. |
I’m hosting a group and want to offer everyone something without having to portion it out first. For around 36% of consumers, ease of sharing comes first. |
| Gift presentation |
Whether it’s a gift box or standard packaging. |
If I’m taking something as a thank-you gift, I want the packaging to suit the occasion. Around 29% of consumers give presentation their highest priority. |
| Preference for taaitaai |
The product type, ingredients and storage instructions. |
I’m looking for a spiced, chewy biscuit to have with coffee, not an assortment of chocolates. This flavour preference comes first for around 21% of consumers. |
| Ingredients and allergens |
The ingredients list and allergen information on the packaging you choose. |
When I’m buying for guests with allergies, I need to be able to assess what I’m offering them. For around 14% of consumers, this is their main concern. |
Common mistakes
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Treating taaitaai like a chocolate box
Taaitaai is a spiced biscuit, while a chocolate box can offer a range of chocolate flavours and gift-ready presentation. One type of packaging doesn’t automatically serve the same purpose as the other.
First decide what you want to serve or take with you; only then compare packaging within that category.
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Comparing packaging weight alone
When you’re buying for a group, the number of pieces you can hand out matters too. Jumbo lists 20 individually wrapped bars in its 250 g merci box; Albert Heijn lists 32 bars in a 400 g gift box.
Compare the number of pieces on the packaging you choose with the number of guests, especially if everyone should be able to choose their own piece.
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Assuming an assortment is suitable for every guest
A box of assorted chocolates may contain ingredients that matter to guests with allergies. A variety of flavours doesn’t mean it’s suitable for everyone’s dietary needs.
If necessary, ask your guests about their requirements and check the ingredients and allergen information on the packaging you buy.
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Relying on an old product listing
A product page doesn’t guarantee that the range or information will stay the same on later packaging.
Check the current product listing before you buy, and look at the best-before date and storage instructions on the packaging too.
Brands to consider
merci
Chocolate assortments in gift boxes, worth considering if you want to hand something out or take a gift with you.
- For its 250 g assorted box, Jumbo lists twenty individually wrapped bars and eight chocolate specialities.
- For a 400 g gift box, Albert Heijn lists 32 individually wrapped bars.
- Check the ingredients and allergens for each box; an assortment isn’t automatically suitable for every guest.
Celebrations
A chocolate mix if you want to offer a selection of chocolates.
- Jumbo lists Celebrations Chocolade Mix 340 g in its chocolate gift selection.
- Check the number of pieces, whether they’re individually wrapped and the allergen information on the packaging you choose.
Tony's Chocolonely
A brand to consider if you’re more interested in the chocolate itself than in a traditional gift box.
- Jumbo lists products including Tony's Chocolonely Tiny's chocolade mix 135 g among its chocolate gifts.
- Don’t assume every variety comes in gift packaging or contains individually wrapped pieces; check the specific product.
Products for a coffee morning
These Joybuy products include chocolate gifts and chocolate biscuits or wafers to enjoy with coffee. Check each pack to see whether you’re mainly looking for a thank-you gift or need individual portions for guests; the biscuits and wafers aren’t a chocolate box or taaitaai.
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Merci Finest Selection 400 g
A chocolate assortment to consider if you’re taking a thank-you gift with you or want to offer chocolate to your guests.
The pack contains 400 g. Check how many pieces are individually wrapped and read the full allergen information on the current packaging.
View at Joybuy
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Merci Petits Chocolate Collection 125 g
A chocolate collection to consider if you’re looking for a small thank-you gift.
The pack contains 125 g. If you want to give each guest their own piece, check how many pieces it contains and whether they’re individually wrapped. Check the allergen information on the packaging too.
View at Joybuy
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LU Scholiertje Milk Chocolate Biscuits 150 g
Chocolate biscuits for an informal coffee get-together where you’d rather offer biscuits than a gift box.
The pack contains 150 g. If you’re buying for a group, check how many portions it contains, and read the label if anyone has allergies.
View at Joybuy
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Milka Thank You Pralines Milk Cream 110 g
Pralines to consider if you’re taking a chocolate thank-you gift with you.
The pack contains 110 g. Before counting on handing them out individually, check how many pralines there are and whether they’re individually wrapped. Check the allergen information too.
View at Joybuy
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Milka Choco Wafer Milk 180 g
A chocolate wafer to consider if you want to offer an informal treat rather than a gift box.
The pack contains 180 g. Compare the number of portions with the size of your group, and check the best-before date and allergen information on the packaging before you buy.
View at Joybuy
Frequently asked questions
What should I choose for a coffee morning: a chocolate box or taaitaai?
Choose a chocolate box with individually wrapped pieces if you want to hand them out or take a thank-you gift with you. Choose taaitaai if you specifically want to serve a spiced biscuit with coffee; either way, check that the packaging and ingredients are suitable for your guests.
How do I work out how much chocolate I need for my guests?
Count the pieces in the box you choose and compare that number with the number of guests, rather than looking at the weight alone. Jumbo lists twenty individually wrapped bars in a 250 g merci box; Albert Heijn lists 32 bars in a 400 g gift box.
How should I store the treats until the coffee morning?
Follow the storage instructions and best-before date on the packaging you buy. PLUS advises keeping its taai-taai biscuits in a cool, dry and dark place; for other biscuits or chocolate boxes, follow the instructions on the product’s own label.
What should I look out for if my guests have allergies?
Check the ingredients and allergen information on each specific pack before offering anything. If necessary, ask your guests which ingredients they need to avoid; an assorted box of chocolates or a bag of taaitaai isn’t automatically suitable for everyone.