Which option is right for you?

Gift-givers looking for something to share

You’re looking for a box of assorted flavours to give as a gift or put out on the table with a cake. You could use some of the contents as individual decorations, but your gift choice doesn’t have to determine your baking recipe. Jumbo and Albert Heijn describe Merci boxes as containing a variety of individually wrapped chocolates.

Home bakers following a chocolate cake recipe

You want to use the ingredients in the form and quantities specified in your recipe. Rutger Bakt’s chocolate cake recipe uses both cocoa powder and chopped dark chocolate, so a mixed selection box isn’t necessarily the right choice.

Cake-makers looking for a Biscoff biscuit base

You’re looking for biscuits to crumble for the base of a cheesecake, for example. Lotus Biscoff uses its biscuits this way in its own cheesecake recipe, with extra crumbs to finish.

What should you consider when choosing?

First decide whether your priority is the gift, the chocolate cake or the biscuit base. This will help you work out whether to choose an assortment or follow the ingredients in a recipe.

Chocolate selection

Choose this if: you want to give chocolate as a gift or share it alongside a cake you’ve baked.

Consider: different types of chocolate and fillings mean the box isn’t a direct substitute for the chocolate specified in a recipe.

Ingredients specified in the cake recipe

Choose this if: you’re baking a chocolate cake and the recipe calls for cocoa powder, dark chocolate or both.

Consider: stick to the specified form and quantity rather than adding chocolates from a gift box by guesswork.

Lotus Biscoff biscuits

Choose this if: you want to make a Biscoff biscuit base or crumb topping for a cake.

Consider: a biscuit base isn’t a substitute for the chocolate in a chocolate cake.

What to consider What to check before buying Who should pay particular attention?
Gifting and sharing Check the selection and whether the pieces are individually wrapped. If I want to serve chocolate alongside a cake I’ve baked, presentation and ease of sharing come first. Around 27% of consumers prioritise gifts in this way.
Following the cake recipe Check whether the recipe calls for cocoa powder, dark chocolate or both, and in what quantities. For a chocolate cake, I don’t want a selection of fillings to replace the recipe ingredients I’ve chosen. Around 33% of consumers prioritise following the recipe.
Biscoff biscuit base Check whether your recipe calls for crushed biscuits and how many biscuits and how much butter you’ll need. If I’m making a cake with a biscuit base, I look for biscuits for that specific use. Around 20% of consumers give a Biscoff base top priority.
Allergens Read the ingredients and allergen information on the packaging of the exact product. If I’m baking or giving a gift for someone with an allergy, I first need to know what they can eat. Around 20% of consumers put this check first.

Common mistakes

  • Treating every chocolate in a selection box as baking chocolate

    A box may contain different types of chocolate and fillings. These aren’t necessarily interchangeable with the measured dark chocolate in a cake recipe, such as the one from Rutger Bakt.

    Follow the recipe when making the batter. Only use pieces from a selection box if you’ve deliberately chosen that particular addition.

  • Assuming you know the allergens from the front of the box

    With an assortment, you need to take the ingredients in the different pieces into account. The Netherlands Food and Consumer Product Safety Authority explains the requirement to list allergens on food labels.

    Check the packaging of the product you’re actually buying before serving or giving the chocolate or biscuits as a gift. If someone has an allergy, ask which ingredients they need to avoid.

  • Counting on a promotional product without checking availability

    A shop promotion doesn’t guarantee that an item will still be available later. Lidl says promotional products may be available during the offer period or while stocks last.

    Check current availability if you’re baking on a set day or need a gift. Treat gift chocolate and recipe ingredients as separate choices.

Brands and shops to explore

Lotus Biscoff

A good choice for a cake with a Biscoff biscuit base. Lotus Biscoff’s own cheesecake recipe uses crushed biscuits and butter for the base.

  • The recipe specifies 200 g of biscuits and 70 g of melted butter for the base.
  • This recipe doesn’t make the biscuits a substitute for chocolate in a chocolate cake. Check the label on the pack you choose, too.

Albert Heijn

A shop to compare chocolate gifts. The product information for the Merci Gift Box describes an assortment of individually wrapped chocolates.

  • The product page can help you assess whether the contents are suitable as a gift or for sharing.
  • Check the packaging of the current product when you buy, especially for ingredients and allergens.

Jumbo

A place to compare chocolate selections with ingredients for a baking recipe.

  • Jumbo describes a Merci box as containing different flavours and individually wrapped chocolates.
  • A selection shown online doesn’t tell you whether it will be available when you shop or whether it’s suitable for the chocolate in your recipe.

ALDI

A good option if you want to browse chocolate selections for a gift in store.

  • ALDI describes a 250 g Merci Finest Selection as an assortment in gift packaging.
  • Check the selection and availability at the branch where you plan to shop.

Lidl

A place to shop for chocolate and cakes when you want to consider your gift and baking plans together.

  • The range in store gives you a starting point for choosing the type of product you need.
  • Lidl says offers apply during the promotional period or while stocks last, so check current availability.

Products for gifting, cakes and biscuit bases

These products serve different purposes: a chocolate selection to give as a gift or share, a bar of dark chocolate to compare with the requirements of a cake recipe, and Biscoff biscuits for a cake base. Choose the type of product to suit what you’re making; gift boxes aren’t an automatic substitute for the chocolate specified in a recipe.

Lotus Biscoff biscuits, 250 g

Lotus Biscoff biscuits, 250 g

For a Biscoff biscuit base: Lotus Biscoff’s cheesecake recipe uses crushed biscuits mixed with melted butter. These aren’t a substitute for the chocolate in cake batter; check the allergens on the packaging before use.

View at Joybuy
Merci Petits Chocolate Collection, 125 g

Merci Petits Chocolate Collection, 125 g

A chocolate collection to give as a gift or serve with a cake. If using it in a recipe, don’t assume it’s all one type of chocolate. Before sharing, check the ingredients and allergen information on the packaging.

View at Joybuy
Tony's Chocolonely Chocolate Gift Pack, 288 g

Tony's Chocolonely Chocolate Gift Pack, 288 g

A gift pack to share alongside a cake. If you also want to use the chocolate in a cake, first compare the contents with the type of chocolate specified in your recipe and check the label for allergens.

View at Joybuy
Lindt Excellence 70% dark chocolate, 100 g

Lindt Excellence 70% dark chocolate, 100 g

A bar to consider if your cake recipe calls for dark chocolate. Check that 70% cocoa and the quantity you need suit your recipe; this bar isn’t a selection box for sharing.

View at Joybuy
Milka Chocolate Assortment Party Pack, 143 g

Milka Chocolate Assortment Party Pack, 143 g

A selection of chocolates for a casual get-together. Check exactly what’s included if you want to serve particular flavours or use anything from the pack on a cake. Remember to check the label for allergens, too.

View at Joybuy

Frequently asked questions

Can I put a selection box straight into a chocolate cake?

Not as a direct substitute without first checking the recipe. Rutger Bakt’s chocolate cake recipe uses measured amounts of cocoa powder and chopped dark chocolate, while a selection box may contain different types and fillings. Only use individual pieces if you’ve deliberately chosen to add them, and follow the rest of the recipe as written.

Which biscuits can I use for a Biscoff-flavoured cake base?

Lotus Biscoff biscuits are used for a crumb base in Lotus Biscoff’s own cheesecake recipe. It combines 200 g of crushed biscuits with 70 g of melted butter. Check the quantities in your own recipe to suit your tin and method.

What should I look for in the allergen information on a box of chocolates or biscuits?

Read the ingredients and allergen information on the packaging of the exact product you’re going to serve or give as a gift. The Netherlands Food and Consumer Product Safety Authority explains the labelling rules for 14 allergens. Don’t rely solely on the front of an assortment box or the information on another pack.

Can I rely on a promotional product for a planned baking day?

Check availability shortly before buying. Lidl says promotional products may be available during the offer period or while stocks last. If your recipe needs a specific item, work out in advance which type of product will meet its requirements.