What should you look for when choosing?
First decide whether you want a pre-portioned pack, a whole bar to divide yourself or biscuits in a packet. Then compare the amount you’ll actually open and the information on the packaging.
Individually wrapped bar
A good fit if: you want to open one sweet portion without dividing a whole chocolate bar.
Things to consider: individual portions may come in a multipack, so a pack won’t necessarily contain just one bar.
Whole chocolate bar with biscuit
A good fit if: you want to share a bar, save some for later or break it into pieces yourself.
Things to consider: the whole pack isn’t automatically the amount you’ll want to eat at one breakfast.
Chocolate breakfast biscuits
A good fit if: you’d rather open a packet of biscuits and compare the types of grain and nutritional information.
Things to consider: biscuits come in a different format and portion size from a bar, and aren’t a whole breakfast on their own.
| What to consider |
What to check when buying |
Who it matters to |
| Defined portion |
Check the number of individual packs and the amount per portion in grams. |
When I have breakfast on my own, I want to be able to open one portion without having to store the rest of a bar. Around 33% of consumers are said to prioritise this. |
| Role at breakfast |
Compare the portion, types of grain and fibre listed in the nutritional information with what else you’re eating. |
I want to eat biscuits alongside other breakfast foods and know what’s in my packet. For around 25% of consumers, this breakfast context is said to be the main consideration. |
| Flavour and texture |
Check whether the product contains biscuit, chocolate, speculoos or a filling; compare the size too. |
I’m more drawn to a crunchy chocolate biscuit than to a particular type of packaging. This flavour preference is said to come first for around 25% of consumers. |
| Ingredients and allergens |
Read the label for the option you’ve chosen, including the allergen information and any warnings. |
Before eating, I need to know which ingredients and allergens are listed on this particular pack. Around 17% of consumers are said to put checking the label first when choosing what to buy. |
Chocolate biscuits and wafers on Joybuy
These products show a range of formats for a sweet addition to breakfast for one: chocolate biscuits, wafers and biscuit sticks. Compare the stated size and check the packaging to see whether individual pieces are also wrapped separately.
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Kahve Dunyasi Gofrik Pistachio Paste Milk Chocolate, 10 × 12,5 g
An option if you’d rather have a small piece of chocolate with biscuit than a whole bar. The product name lists ten pieces of 12,5 g; check the packaging for allergen and nutritional information.
View on Joybuy
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LU Scholiertje Milk Chocolate Biscuits, 150 g
A biscuit option if you’re after milk chocolate and biscuit rather than a chocolate bar. The product name states that the pack weighs 150 g; check the weight per packet if you want to compare portions.
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Sarelle Milk Chocolate Coated Hazelnut Wafer, 33 g, Turkish
A wafer option if you’re looking for chocolate with hazelnut. The product name states that it weighs 33 g; check whether the bar is individually wrapped if you want to take one unopened portion with you.
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Glico Pocky Cookie Bar Chocolate Flavor, 47 g, IN
An alternative if you’d rather open biscuit sticks than a whole chocolate bar. The product name states that the pack weighs 47 g; check how many sticks it contains if you want to know the amount per stick.
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KitKat Gold Wafer Chocolate Salted Caramel Flavor, 9 stuks
A wafer option if you want to compare individual pieces with chocolate and salted caramel flavour. The product name lists nine pieces; check whether each one is individually wrapped if that matters for your breakfast choice.
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Frequently asked questions
Is a chocolate biscuit bar a complete weekend breakfast on its own?
Don’t rely on the bar alone when putting together your breakfast. The Voedingscentrum also suggests breakfast options such as wholegrain products, fruit, yoghurt or quark; you can have a chocolate biscuit alongside these if you wish.
How do I choose one portion when I’m having breakfast on my own?
Compare the individual packaging with the stated amount per portion. Albert Heijn describes individually wrapped caramel biscuit bars, while an 87 g or 100 g chocolate bar is a whole bar that you can divide yourself if you don’t want to open or eat it all at once.
If I have an allergy, should I still read the label after ordering online?
Yes. Before eating, read the label on the pack you receive for the ingredients, allergens and any warnings for that particular option. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on food labels.
What if the packaging I receive differs from the product description?
Use the information on the packaging you receive for ingredients, allergens and storage advice. Keep the packaging if you have a question about the product, and contact the seller or manufacturer.