Who is this choice for?

Hosts who want to be able to verify Fairtrade claims

You want to know whether the product you serve has its own Fairtrade label, rather than relying on a general claim about cocoa. Read the information accompanying the mark too: according to Fairtrade Netherlands, mass balance is permitted for cocoa.

Party planners with guests who have allergies

You need to be able to check the ingredients and allergens in each product before serving it. The Netherlands Food and Consumer Product Safety Authority highlights the requirement to list allergens on prepacked foods.

Supermarket shoppers happy to consider an alternative to Kano biscuits

A chocolate bar or biscuit is another option, as long as you can check on the packaging whether that specific product contains Fairtrade cocoa. General cocoa and certification claims from Albert Heijn, PLUS, ALDI and Lidl do not always mean the same thing for an individual product.

What should you look for when choosing?

First decide whether you need the Kano shape. If Fairtrade is your main requirement, check the label on the product you choose. Then see whether the ingredients and quantity suit your guests.

What to consider What to check when buying Who is this important to?
Verifiable Fairtrade status Look for the Fairtrade mark or an explicit mention of Fairtrade cocoa on the exact product packaging. Read any information about mass balance. I want to be able to explain why this particular snack is being served as Fairtrade. For around 50% of consumers, being able to verify this is the top priority.
Suitable for your guests Read the ingredients, highlighted allergens and any warnings; compare the net weight with how much you want to serve. When my guests have different dietary needs, I want to know in advance what I’m putting out and how much there is. Suitability for guests comes first for around 33% of consumers.
A practical alternative Check the mark on the individual product and whether the format you’ve chosen is available in your shop. If I don’t need Kano biscuits, I want to be able to pick up another chocolate or biscuit option without confusion about certification marks. Around 17% of consumers prioritise having this choice in store.

Common mistakes

  • Assuming certified cocoa means Fairtrade

    Albert Heijn, ALDI and Lidl mention different cocoa certification schemes. Rainforest Alliance or organic certification does not automatically mean the product you’re buying is labelled Fairtrade.

    If Fairtrade is a must, look for an explicit Fairtrade label on the packaging or in the product details.

  • Assuming a brand claim applies to every Kano biscuit

    Verkade says that the cocoa in its chocolate bars and letters is Fairtrade, while PLUS makes a claim about the cocoa in its own-brand products. These claims don’t automatically confirm the certification of a specific Kano variant.

    Check the packaging of the exact flavour and variant you want to serve before calling it Fairtrade.

  • Assuming Fairtrade means the cocoa is kept completely separate

    According to Fairtrade Netherlands, mass balance is permitted for cocoa. This means Fairtrade and non-Fairtrade cocoa can be mixed during processing, while the volumes bought and sold are tracked administratively.

    Read the additional information on the packaging if the way the cocoa is tracked matters to you.

  • Checking for allergens only after you’ve bought the snacks

    When you’re buying snacks for several guests, an ingredient or allergen warning could determine whether you can serve a product. The Netherlands Food and Consumer Product Safety Authority emphasises that allergens must be clearly listed on prepacked foods.

    Read the current label on every product you buy for your guests; don’t rely on the name or picture alone.

Brands and product ranges to consider

Verkade

A brand to consider if chocolate or a chocolate biscuit would also work for your get-together.

  • Verkade says the cocoa in its chocolate bars and letters is Fairtrade. Jumbo states that Verkade Nobo Milk Chocolate Sprits contain Fairtrade cocoa under a mass balance system.
  • This information does not automatically apply to every Verkade biscuit or a Kano variant; check the label of the product you choose.

Albert Heijn / Delicata

An option to explore if you’re looking at other cocoa products alongside Kano biscuits at Albert Heijn.

  • Albert Heijn says that cocoa in its own-brand products is Rainforest Alliance- or Fairtrade-certified.
  • These two marks are not interchangeable. The AH BASIC Kano biscuits product listing alone does not confirm that the biscuits are Fairtrade-certified.

PLUS Huismerk

An option if you’re looking for an own-brand cocoa product for your get-together and don’t need Kano biscuits.

  • PLUS says that all the cocoa in its own-brand products has been Fairtrade-certified since 2020, including in products such as biscuits.
  • Check the ingredients, allergens, packaging and availability of the individual product.

ALDI / Choceur / Moser Roth

An option if a chocolate bar or seasonal chocolate can take the place of Kano biscuits.

  • ALDI Netherlands lists Moser Roth chocolate and seasonal chocolate as Fairtrade-certified, and displays Fairtrade information for Choceur Dark Chocolate.
  • ALDI also mentions other cocoa certifications. So check the product you choose; seasonal products aren’t available all year round.

Lidl / Way To Go / Favorina

A way to compare specific chocolate products rather than relying on a general own-brand claim.

  • Lidl Netherlands lists Favorina seasonal chocolate as Fairtrade-certified.
  • Lidl also mentions Rainforest Alliance and organic certification for its own-brand cocoa. So check each product to see whether it actually carries a Fairtrade label.

A chocolate alternative at Joybuy

This chocolate bar is worth considering if you’d like to serve chocolate instead of Kano biscuits at your birthday get-together. Check the Fairtrade label and allergen information on the current packaging before deciding whether it suits your needs and guests.

Tony's Chocolonely Milk Pecan Caramel chocolate bar, 180 g

Tony's Chocolonely Milk Pecan Caramel chocolate bar 180 g

Consider this bar if chocolate would be a suitable alternative to Kano biscuits for your get-together.

This is the 180 g Milk Pecan Caramel variant; the product name mentions milk and pecan. If you’re serving guests with allergies, always read the full, current ingredients and allergen information.

If you want to serve the bar as Fairtrade, check the label and any accompanying information on the packaging.

View at Joybuy

Frequently asked questions

Can I serve AH BASIC Kano biscuits as Fairtrade?

Only if you can verify a Fairtrade label on the exact packaging. Albert Heijn’s product listing confirms that the product is available, but does not, on its own, support a Fairtrade claim for these biscuits.

Is Fairtrade cocoa always physically kept separate from other cocoa?

No. Fairtrade Netherlands permits mass balance for cocoa: Fairtrade and non-Fairtrade cocoa can be mixed during processing, while the volumes are tracked administratively. Read the information accompanying the mark if physical traceability matters to your choice.

Should I still check for allergens in packaged party snacks?

Yes, read the current label on every product you plan to serve. According to the Netherlands Food and Consumer Product Safety Authority, allergens must be clearly listed on prepacked foods; the product name alone won’t tell you everything about the ingredients.

Are Rainforest Alliance or organic certification the same as Fairtrade?

No, they are separate certifications. If you specifically want a Fairtrade product, look for the Fairtrade label on the product you choose instead of relying on a general claim about certified cocoa.

What can I serve if I don’t choose Kano biscuits with a Fairtrade label?

A chocolate or biscuit option explicitly labelled Fairtrade can take the place of Kano biscuits. PLUS says it uses Fairtrade cocoa in its cocoa-containing own-brand products, Verkade mentions its chocolate bars and letters, and ALDI and Lidl list specific chocolate products. Always check the packaging of your final choice, including the allergen information.