A coffee host who looks for Fairtrade
You want to be able to see that the cocoa or chocolate in the biscuits you choose meets Fairtrade standards. So check the specific product rather than relying on the brand or shop.
When choosing chocolate biscuits, don’t rely on the brand or shop alone. Check whether the specific pack states that its cocoa or chocolate is Fairtrade. If you’re buying for several coffee guests, also read the ingredients and allergen information on the packaging, and compare the pack size with how you plan to serve the biscuits.
You want to be able to see that the cocoa or chocolate in the biscuits you choose meets Fairtrade standards. So check the specific product rather than relying on the brand or shop.
You’re buying for guests who need to be mindful of certain ingredients or allergens. Check the ingredients, allergen information and any warnings about possible traces on each pack.
You want to serve the biscuits without any preparation and compare the pack size and serving format. Check the Fairtrade claim and allergen information separately too.
When choosing chocolate biscuits for a coffee morning, first check the Fairtrade claim on the product you’ve picked. Then consider which ingredients matter to your guests and how many biscuits you want to serve.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Fairtrade claim | Look on the specific pack or current product page for an explicit claim that the cocoa or chocolate is Fairtrade, or that ingredients have been traded under Fairtrade conditions. Another cocoa certification is not the same claim. | If Fairtrade cocoa is my main requirement, I want to find that claim on the biscuits themselves. For around 50% of consumers, checking this certification comes first. |
| Ingredients and allergens | Read the current ingredients and allergen information for every pack you plan to serve, including any warnings about possible traces if these are relevant to your guests. | If guests need to avoid certain ingredients, I want to know what’s in the biscuits before serving them. An estimated 30% of consumers give this check top priority. |
| Serving format and quantity | Compare the net weight, number of servings (if stated) and packaging with how you plan to offer the biscuits. | For a shared coffee table, I want to estimate how many packs I’ll need. Quantity and serving format matter most to around 20% of consumers. |
Jumbo states that the cocoa in its Chocolate Cookies with dark chocolate pieces is Rainforest Alliance certified. That isn’t the same as a Fairtrade claim.
If Fairtrade cocoa is a requirement for you, look for that claim on the specific pack. Don’t treat different certifications as interchangeable.
ALDI Netherlands includes Fairtrade products in its range. Lidl Netherlands lists several possible cocoa certifications for own-brand products. Neither statement tells you which certification an individual chocolate biscuit carries.
Check the packaging or current product page for the exact pack you’re choosing.
A Fairtrade claim says nothing about ingredients a guest needs to avoid. Albert Heijn’s product information for Verkade Chocorondjes lists milk and wheat, alongside warnings about possible traces of other allergens.
Ask which allergens matter to your guests, then read the packaging of each pack you’ve chosen before serving.
An online listing can help you shortlist products, but the information on the pack you buy may differ. That’s why Albert Heijn advises customers to read the packaging.
Check the Fairtrade claim, ingredients and allergen information again on the pack you’re actually serving.
Albert Heijn states that Verkade Chocorondjes contain Fairtrade milk chocolate, and that Verkade Choco s'mores are made with chocolate from Fairtrade cocoa.
Jumbo’s listing for Bio+ Fair Chocolade Koekjes states that the dark chocolate and cane sugar have been traded under Fairtrade conditions.
Jumbo states that the cocoa in its Chocolate Cookies with dark chocolate pieces is Rainforest Alliance certified.
ALDI Netherlands includes chocolate among the products in its Fairtrade range.
Lidl Netherlands describes a sourcing policy under which the cocoa in own-brand products may be Fairtrade, Rainforest Alliance certified or organically certified.
Look for an explicit claim on the specific product that the cocoa or chocolate is Fairtrade, or that ingredients have been traded under Fairtrade conditions. Albert Heijn mentions Fairtrade for certain Verkade biscuits; Jumbo’s Rainforest Alliance claim for its Chocolate Cookies doesn’t confirm the same thing.
Read the allergen information on the packaging of every pack you plan to serve, including any relevant warnings about possible traces. The Netherlands Food and Consumer Product Safety Authority highlights the importance of allergen information on labels; Albert Heijn’s listing for Verkade Chocorondjes mentions milk and wheat, among other ingredients.
Use the online list to shortlist products, but also read the packaging of the biscuits you’re serving. Albert Heijn warns that product information, including ingredients and allergen information, can change.
Follow the storage advice on the packaging of the product you’ve chosen. Check how to reseal the pack after opening and whether it gives any instructions for storing the remaining biscuits.