Choose a chocolate biscuit with one biscuit per sealed wrapper if you want to give each Christmas market visitor a single portion without having to divide them up yourself. A pack containing two or three biscuits may also work, but only if you want to give away or sell the whole portion. Check the inner packaging and the label before buying. If you offer biscuits outside their original packaging, make sure allergen information is available at your stall.
Who needs to think about their choice of packaging?
Stallholders who want to offer each visitor one treat
Want to hand out a sealed portion without opening or repacking the biscuits? Check how many biscuits are in each inner wrapper. Albert Heijn describes LU Time Out choco chip as five individually wrapped biscuits; a duo pack won’t meet the same serving requirement.
Vendors who need to display allergen information
When selling at a Christmas market, it must be clear which allergens are present in each product on offer. The Netherlands Food and Consumer Product Safety Authority says allergen information for unpackaged food must be available where the products are offered. So keep the product information to hand, even if the outer box isn’t at your stall.
Shoppers who are happy with a duo or mini pack
If you don’t need one biscuit per wrapper, you can choose a pre-portioned pack that suits your serving plan. ALDI lists Biscotto chocolate biscuits in packs of two, while Lotus Bakeries Nederland lists a dark chocolate Biscoff option as 7 × 3 pieces. So count portions and biscuits separately.
What should you look for when choosing?
First decide how many biscuits you want to offer each visitor. Then check the type of chocolate, the information you’ll need at your stall and the packaging you can actually buy.
| What to consider |
What to check before buying |
Who is this important for? |
| One biscuit per wrapper |
Count the inner wrappers and check how many biscuits are in each one. |
I want to give every visitor exactly one sealed biscuit, without making up portions myself. Around 36% of consumers would consider this their top need. |
| Allergens and selling |
Check the current label for each option and keep allergen information available where you offer the products. |
If I display biscuits outside their outer box, I still want to be able to tell visitors about allergens. Around 29% of consumers would make this their top priority. |
| Chocolate and portion size |
Check whether the chocolate is a coating, filling or pieces, and how many biscuits are packed together. |
A duo portion works well for my stall, as long as the type of chocolate on offer suits my plan. Around 21% of consumers are expected to prioritise this combination. |
| Current packaging |
Check the current product packaging and the best-before date before buying in larger quantities. |
I want to know what inner packaging I’ll receive and how many portions I can hand out before I buy. Around 14% of consumers would prioritise this reassurance. |
Common mistakes
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Mistaking a portion pack for one biscuit per wrapper
A pack containing two or three biscuits is one packaged portion, but it doesn’t contain one individually wrapped biscuit. This difference affects how many sealed portions you can hand out.
Count the biscuits in each inner wrapper before buying. Choose a pack with one biscuit per wrapper only if that’s what you want to offer each visitor.
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Treating all chocolate biscuits as the same product
A biscuit with a chocolate filling is different from a biscuit coated in chocolate or made with chocolate pieces. The product description tells you what you can offer your visitors.
Read the description of the option you’ve chosen, and be precise at your stall about whether the biscuit is filled, coated or made with chocolate pieces.
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Putting allergen information away with the outer box
If you offer biscuits outside their original packaging, information about the allergens they contain must still be available where visitors choose the products. This follows the guidance from the Netherlands Food and Consumer Product Safety Authority on unpackaged food.
Keep the current ingredients and allergen information for every option you offer at your stall, even if the outer box is stored elsewhere.
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Using an old product listing to plan what to buy
A product description mentioning a particular type of packaging doesn’t necessarily mean you can still order that item. For example, Albert Heijn says its individually wrapped AH Choco fourre vanille is no longer available in its range.
Check the current product listing shortly before buying and, if possible, look at a pack first to count the inner portions.
Relevant brands and retailers
Lotus Biscoff
Lotus Bakeries Nederland lists both a professional box of individually wrapped Biscoff biscuits and a separate chocolate option.
- According to Lotus, the professional box contains 300 individually wrapped biscuits.
- The box doesn’t contain chocolate biscuits. The dark chocolate Biscoff option is listed as 7 × 3 pieces, not one biscuit per wrapper.
Verkade
Verkade Duo’tjes Chocolade is worth considering if a small pack with chocolate filling would suit your stall.
- Verkade describes two oat biscuits with a dark chocolate crème filling.
- Check the inner packaging if you need one individually wrapped biscuit per visitor.
Albert Heijn
The product listing for LU Time Out choco chip can help you identify a portion with one biscuit per wrapper.
- Albert Heijn describes the pack as containing five individually wrapped biscuits.
- Check the specific product before buying: another individually wrapped AH option is listed as no longer available.
Jumbo
Jumbo lists milk chocolate biscuits in its biscuit and chocolate range.
- The category listing includes Jumbo Melkchocolade Biscuits, with 9 pieces and a weight of 125 g.
- Check the packaging of this product if individual wrappers are a requirement for your stall.
Lidl / Sondey
Lidl describes Sondey as a range of different cookies and biscuits.
- The range can be a useful starting point for comparing packaging formats.
- For a specific chocolate biscuit, check both the type of chocolate and the number of biscuits in each inner wrapper.
ALDI / Biscotto
ALDI describes Biscotto chocolate biscuits as a pre-portioned duo.
- According to ALDI, these are butter biscuits with dark, white and milk chocolate, packed in pairs.
- A duo portion isn’t suitable if you need exactly one biscuit per sealed wrapper.
Joybuy products for different portion sizes
This selection includes chocolate biscuits, wafers and biscuit sticks to consider for a Christmas market stall. Choose according to the type of treat you want to offer, and check the current inner packaging of each product before working out how many portions you can hand out.
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Milka Choco Wafer Milk 180 g
A chocolate wafer to consider if you want to offer wafers as a treat. Check the current packaging to see how many wafers are individually wrapped, and read the label for ingredients and allergens.
View on Joybuy
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Lu Scholiertje Milk Chocolate Biscuits 150 g
A milk chocolate biscuit to consider if a small portion suits your serving plan. Check how many biscuits are in each inner pack: don’t offer a duo portion as one biscuit per wrapper if that’s what you need. Also read the current allergen label.
View on Joybuy
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Glico Pocky Cookie Bar Chocolate Flavor 47g IN
A chocolate-flavoured biscuit stick for anyone looking to offer something other than a round biscuit. Before buying, count the individual wrappers in the retail pack and check the current label for ingredients and allergens.
View on Joybuy
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Meito Pukupukutai Chocolate Strawberry Wafer 16.5g/Pack
A chocolate and strawberry-flavoured wafer to consider if a small packaged treat is enough. Check how many wafers are in each pack before using it as a one-treat-per-visitor option. Also read the current nutritional and allergen information.
View on Joybuy
Frequently asked questions
Does a pack of two or three biscuits count as individually wrapped?
The pack is a separately packaged portion, but the biscuits inside aren’t individually wrapped. ALDI lists Biscotto chocolate biscuits in packs of two, while Lotus Bakeries Nederland lists dark chocolate Biscoff as 7 × 3 pieces. Choose these packs only if you want to offer the whole two- or three-biscuit portion.
What allergen information do I need at a Dutch Christmas market?
Tell customers about the allergens in the food you offer. According to the Netherlands Food and Consumer Product Safety Authority, this information must be available where unpackaged products are offered; for prepacked food, allergens must be clearly listed on the label. Check the information for each type of biscuit separately.
Do food safety rules also apply to sealed factory packaging?
Yes. Even when selling sealed packs, you must sell and store food safely and hygienically. The Netherlands Food and Consumer Product Safety Authority describes this requirement for sales at markets and events. Also follow the storage instructions and best-before date for the product you choose.