Which biscuit might suit you?

Weekend breakfast fans who fancy a treat

A chocolate-coated biscuit is a good fit if you’re after a little treat alongside bread, yoghurt or fruit, for example, rather than replacing breakfast with biscuits.

Breakfast eaters who consider cereal and fibre

If the biscuit is going to make up a larger part of your breakfast, the cereal content, fibre and portion size are more relevant points to compare. A biscuit with chocolate chips also offers a different eating experience from one with a full chocolate coating.

Shoppers who need to check ingredients or allergens

If you have a specific dietary requirement, the information on the packaging of the exact product matters. Don’t rely on the product name or a gluten-free label alone: check the ingredients and allergen information too.

What should you look for when choosing?

First decide whether the biscuit is a treat to enjoy alongside breakfast or will make up a larger part of it. Then compare products of the same type, and check the portion size and ingredients on the packaging.

What to consider What to check when buying Who it matters to
Chocolate coating and its role at breakfast Check whether it’s a coated biscuit or one with chocolate chips, and how many biscuits you plan to have as a portion. For a relaxed weekend breakfast, I want a clearly defined chocolate coating as a treat alongside my usual breakfast. This would be the main consideration for around 50% of consumers.
Cereal, fibre and portion size Compare the ingredients and nutritional information per 100 g, then consider the portion you’ll actually have. If you’re having the biscuit as a larger part of breakfast, you’ll want to know how the cereal, fibre and sugars relate to your portion. Around 30% of consumers would weigh this up first.
Ingredients and allergens Read the ingredients list and allergen information on the current packaging, including any warnings about traces. If I need to take an allergy or specific dietary requirement into account, I want to check whether this exact product is suitable. This would be the first thing to consider for an estimated 20% of consumers.

Common mistakes

  • Thinking a breakfast biscuit is a complete breakfast

    Cereal and fibre are useful points of comparison, but a biscuit won’t automatically give you the variety of a breakfast that includes wholegrain foods, fruit and yoghurt, for example. The Netherlands Nutrition Centre lists these as breakfast options.

    Decide what role the biscuit will play. If it’s making up more of your breakfast, compare the nutritional information and portion size too, and think about what else you’re eating.

  • Relying on ‘dark’ or ‘gluten-free’ alone

    The type of chocolate won’t tell you how much sugar or fibre a biscuit contains. A gluten-free label on its own also says nothing about the other ingredients or potential allergens.

    Compare nutritional information on the same basis, and if you have an allergy, read the full ingredients list and allergen information on the packaging.

  • Assuming chocolate chips are the same as a chocolate coating

    A cereal or oat biscuit with chocolate chips is a different type of product from a biscuit coated in chocolate. So choosing based on the word ‘chocolate’ alone may not give you what you expect.

    Check the product description and decide which type you’re looking for first. Then compare the ingredients, nutritional information and portion size.

  • Treating online product information as definitive

    The ingredients and nutritional information that matter to your choice are those on the packaging of the product you actually buy. The Netherlands Food and Consumer Product Safety Authority stresses the importance of clear information on labels for prepacked foods.

    Use a product page to narrow down your options, then check the current label before buying, especially if allergens are a deciding factor.

Brands and product ranges to consider

Jumbo huismerk

An example of a classic biscuit with a generous chocolate coating.

  • Jumbo describes Chocolade Biscuits Puur as biscuits with 63% chocolate, in a pack of 9 weighing 125 g.
  • If you’re checking ingredients or allergens, make sure to read the label for this specific variety; the chocolate coating alone won’t tell you what’s in it.

Albert Heijn huismerk

An own-brand example of sugar-coated biscuits with a dark chocolate coating.

  • Albert Heijn states that AH Gesuikerde biscuits pure chocolade has a coating made with 27% dark chocolate and 6% decorative sugar.
  • Look beyond ‘dark chocolate’ when comparing: the decorative sugar, other ingredients and intended portion size all matter too.

BISCOTTO en CHOCEUR bij ALDI

Two different chocolate biscuit options that shouldn’t be compared as if they were the same type of product.

  • ALDI describes BISCOTTO Chocoladekoekjes as 20 butter biscuits with dark, white and milk chocolate, wrapped in pairs.
  • According to ALDI, CHOCEUR Choco & biscuit also contains milk cream, so it isn’t simply a biscuit with a chocolate coating.

Sondey bij Lidl

An example for anyone looking for a compact pack of milk chocolate biscuits.

  • Lidl describes Sondey Choco biscuits melk as a 125 g pack available in store.
  • Before comparing this variety with another product, check the nutritional information and allergens on the packaging in store.

Liga belVita

A cereal biscuit with chocolate chips for anyone who’s mainly considering the biscuit’s role at breakfast.

  • The product information for belVita Plain Chocolade lists a cereal content of 56.8%.
  • Chocolate chips aren’t the same as a full chocolate coating. For this breakfast-focused option, compare the nutritional information and portion size too.

Products to enjoy with weekend breakfast

These products offer a chocolatey option to enjoy alongside weekend breakfast, from biscuits and sticks to a pistachio variety. If you’re specifically looking for a chocolate-coated biscuit, pay particular attention to the product format of the pistachio option.

Lu Scholiertje milk chocolate biscuits, 150 g

Lu Scholiertje milk chocolate biscuits 150 g

For anyone looking for a milk chocolate biscuit as a treat alongside breakfast.

150 g pack. Check the current ingredients and allergen information if it matters to your choice.

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Lu Mikado milk chocolate biscuit sticks, 75 g

Lu Mikado milk chocolate biscuit sticks 75 g

For anyone who’d prefer biscuit sticks to flat biscuits with their weekend breakfast.

75 g pack. If you’re choosing them for someone with an allergy, read the allergen information on the current packaging first.

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Glico Pocky Cookie Bar Chocolate Flavor, 47 g IN

Glico Pocky Cookie Bar Chocolate Flavor 47 g IN

For anyone looking for a small chocolate-flavoured treat in stick form, rather than a traditional breakfast or chocolate biscuit.

47 g pack. Check the product description and label if the exact chocolate coating or ingredients will affect your choice.

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Kahve Dunyasi Gofrik Pistachio Paste Milk Chocolate, 10 × 12.5 g

Kahve Dunyasi Gofrik Pistachio Paste Milk Chocolate 10 × 12.5 g

For anyone considering a pistachio option with milk chocolate and wanting to check whether its format suits the breakfast treat they have in mind.

Pack of 10 × 12.5 g. Check the ingredients, nutritional information and allergens on the current packaging, especially if pistachio or other allergens matter to your choice.

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Frequently asked questions

Can a chocolate-coated biscuit be my whole weekend breakfast?

If you want a varied breakfast, it’s best to enjoy a chocolate-coated biscuit as an addition. The Netherlands Nutrition Centre suggests options such as wholemeal bread or yoghurt with wholegrain cereal and fruit, so consider what else you’re having alongside the biscuit.

How do I compare the sugar content of different biscuits?

First compare the nutritional information per 100 g, then consider how much you’ll actually have as a portion. Use the current packaging, and ideally compare products intended for the same purpose, such as two coated biscuits rather than a coated biscuit and a cereal biscuit with chocolate chips.

Is a cereal biscuit with chocolate the same as a coated biscuit?

No: chocolate chips and a chocolate coating describe different product formats. For example, the information for belVita Plain Chocolade lists cereal and chocolate chips, while Albert Heijn describes its sugar-coated biscuits as having a dark chocolate coating. Decide which type you want first, then compare the portion size and nutritional information.

What should I check on the packaging if I have an allergy?

Read the ingredients list, allergen information and any warnings about traces on the packaging of the product you’re actually buying. The Netherlands Food and Consumer Product Safety Authority states that allergens must be listed on labels for prepacked foods. Don’t rely on words such as ‘dark’ or ‘gluten-free’ on the front of the pack alone.