Who is this choice relevant to?

Weekend breakfast fans looking to add a treat

You want to enjoy a chocolate biscuit alongside the rest of your breakfast, so you’re checking the portion size and nutritional value. The Netherlands Nutrition Centre describes breakfast in terms of foods from the Dutch Wheel of Five.

Chocolate lovers with a particular texture in mind

For you, it matters whether a biscuit has chocolate chips, a filling or a chocolate coating. The product name alone doesn’t always tell you which type to expect.

Shoppers who need to check allergens first

If you need to avoid certain ingredients or possible cross-contamination, check the ingredients list and any warnings before considering flavour and size.

What should you look for when choosing?

First decide whether you want a biscuit with chocolate chips or one with an outer coating. Then compare the amount you actually plan to eat and check the label.

What to consider What to check when buying Who it matters to
Its place in your breakfast Check the portion size and compare fibre, sugars and saturated fat per portion. Think about what else you’ll have for breakfast. If you want a biscuit alongside the rest of your breakfast, finding a suitable portion is the main priority. Around 50% of consumers put this breakfast balance first.
Chocolate and texture Check whether the product contains chocolate chips, a filling or an outer coating; these descriptions aren’t interchangeable. If the bite or a visible chocolate coating is what makes the treat, the product format matters most. Around 30% of consumers put this first.
Allergens Check the current ingredients list and, where relevant, any warnings about possible cross-contamination. If you need to avoid an allergen, check this before choosing based on flavour or size. It’s the first concern for around 20% of consumers.

Common mistakes

  • Mistaking chocolate chips for a chocolate coating

    Jumbo describes its Chocolate Cookies as biscuits containing 40% dark chocolate chips. That doesn’t mean the outside is coated in chocolate.

    If you specifically want an outer coating, look for a description of the type of chocolate used.

  • Comparing only the figures per 100 g

    The portions of the products described vary: Albert Heijn lists four Liga Belvita biscuits as a 50 g portion, while the AH Chocolate & macadamian nut cookie is one larger cookie. So comparing products per 100 g doesn’t tell you how much you’ll have in one sitting.

    First check the weight of your portion, then compare the nutritional information for that amount.

  • Checking allergens only after you’ve chosen

    Chocolate biscuits can contain different ingredients and carry warnings about possible cross-contamination, even when their names sound similar.

    Read the label of the specific product before buying. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on the labels of pre-packed foods.

  • Treating a treat as your whole breakfast

    A chocolate biscuit on its own tells you little about what the rest of your breakfast contains. The Netherlands Nutrition Centre describes breakfast choices in terms of the Dutch Wheel of Five.

    If you want a biscuit with breakfast, decide separately what else you’ll eat, such as a wholegrain product and fruit.

Brands to consider

Lotus Biscoff

Lotus Bakeries describes Biscoff as a crunchy biscuit with a caramelised flavour.

  • Worth considering if that biscuit flavour appeals to you.
  • Don’t assume it has a chocolate coating based on the brand name; check the packaging of the variant you choose.

Albert Heijn

Albert Heijn describes both Liga Belvita chocolate biscuits and an AH Chocolate & macadamian nut cookie.

  • The Belvita product information lists four biscuits as a 50 g portion; according to its product description, the AH cookie combines white chocolate and macadamia nuts.
  • Compare the portions and ingredients of these different types of biscuit separately, and check the current packaging.

Jumbo

Jumbo describes its 225 g Chocolate Cookies as biscuits containing 40% dark chocolate chips.

  • A specific example for anyone looking for chocolate chips.
  • Chips aren’t the same as a complete chocolate coating; also check the portion size and allergen information for the product.

Sondey (Lidl)

Lidl Netherlands lists Sondey Choco biscuits milk in a 125 g pack and describes it as an in-store item.

  • A product name to look out for if you’re after a milk chocolate biscuit.
  • Check the packaging to see how the chocolate is used, and read the ingredients, nutritional information and allergen details.

Biscuits and wafers for a treat

This Joybuy selection includes one biscuit and several chocolate wafers. Check the product format if you’re specifically looking for a biscuit with an outer coating; a wafer isn’t the same as a biscuit.

KitKat Gold Wafer Chocolate Salted Caramel Flavor, 9 pieces

KitKat Gold Wafer Chocolate Salted Caramel Flavor, 9 pieces

For anyone who’d like a wafer as a breakfast treat instead of an ordinary biscuit. The product name lists nine pieces; check the packaging for details about the chocolate coating, nutritional information and allergens.

View at Joybuy
Milka Choc Cookies with Chocolate, 175 g

Milka Choc Cookies with Chocolate, 175 g

For anyone looking for a chocolate biscuit to enjoy with a weekend breakfast. The product name states that the pack contains 175 g; check how many you’d like to eat and whether the chocolate forms an outer coating.

View at Joybuy
Milka Choco Wafer Milk, 180 g

Milka Choco Wafer Milk, 180 g

A wafer for anyone who cares more about the product format than having a traditional biscuit. The product name specifies milk chocolate and 180 g; check the amount per wafer and the current allergen information.

View at Joybuy
Nestle Kitkat Strawberry Short Cake, 9 pieces, 104.4 g

Nestle Kitkat Strawberry Short Cake, 9 pieces, 104.4 g

For anyone considering a strawberry wafer as a treat. The product name lists nine pieces and 104.4 g; check the current packaging for precise ingredients, nutritional information and allergens.

View at Joybuy
Kahve Dunyasi Gofrik Pistachio Paste Milk Chocolate, 10 × 12.5 g

Kahve Dunyasi Gofrik Pistachio Paste Milk Chocolate, 10 × 12.5 g

For anyone considering a small wafer with pistachio and milk chocolate. The product name lists ten 12.5 g portions; as pistachio is mentioned, be sure to check the full ingredients and allergen information on the packaging.

View at Joybuy

Frequently asked questions

Can a chocolate-coated biscuit be your whole weekend breakfast?

It’s best to enjoy a chocolate-coated biscuit as an addition to breakfast, rather than making it the basis of the whole meal. The Netherlands Nutrition Centre describes breakfast choices in terms of the Dutch Wheel of Five, including wholegrain products, so consider what else you’ll eat alongside the biscuit.

Should I compare chocolate biscuits per portion or per 100 g?

Use both: comparing per 100 g lets you put labels side by side, while the portion shows how much you’ll actually eat. To do this, check the weight of each biscuit and compare sugars, fibre and saturated fat, among other things, for that portion.

Which allergen information should I check on the label?

Read the ingredients list for the specific product and check any warnings about possible cross-contamination if they’re relevant to you. The Netherlands Food and Consumer Product Safety Authority states that the mandatory labelling of pre-packed foods covers 14 allergens.

How should I store chocolate biscuits after opening?

Follow the storage advice on the packaging of the product you choose. Jumbo recommends keeping its Chocolate Cookies in a cool, dry place and sealing the pack securely after opening; the advice may differ for other biscuits.