Who is this choice relevant to?

Shoppers looking to spread their breakfast budget

If you buy croissants regularly, the number in a pack and the portion size both matter. A pack is most practical when you know you’ll use everything in it.

Small households looking to avoid leftover croissants

If you’re not sure how many you’ll eat, buying a single croissant may suit you better than choosing a multipack. The Voedingscentrum recommends keeping croissants in a kitchen cupboard for two days or in the freezer for one to three months. For an unopened pack, follow the storage instructions on the label.

Shoppers checking ingredients and allergens

A plant-based product name doesn’t tell you which allergens are listed on the label. According to Jumbo, the Jumbo Croissant Plantaardig contains wheat and may contain milk. Always check the exact product.

What should you look for when choosing?

First, work out how many croissants you’ll use and when you want to eat them. Then compare the size, preparation method and information on the label.

What to consider What should you check? Who will find this most useful?
Number and size Compare the number of croissants and the weight of similar types. If I’m spreading my shopping budget across several breakfasts, I want to know how many croissants are in a pack and how big they are. For around 36% of consumers, the quantity comes first.
How many you’ll use and storage Choose a pack that suits how many you’ll use, and check the storage instructions. If I don’t know how many croissants we’ll eat, I want to avoid having any left over. That’s the main consideration for around 29% of consumers.
Preparation Check whether the croissants are ready to eat or need to be baked first. If I’m planning a breakfast, I want to know whether I can serve the croissants straight away or need to prepare them first. This is the deciding factor for around 21% of consumers.
Ingredients and allergens Read the ingredients list and allergen information for the exact product. If I need to avoid an ingredient, the croissant must be suitable, whatever its product name. For around 14% of consumers, this check is the top priority.

Common mistakes

  • Assuming single, bake-at-home and frozen croissants are all the same

    These types differ in when and how you use them. The number of croissants and their weight can also vary.

    First compare croissants of the same type, then look at the number, weight and preparation required.

  • Choosing a multipack without planning how you’ll use it

    Leftover croissants can lose quality if you store them for too long.

    If you’re not sure how many you’ll use, choose a single croissant or a smaller pack. If you want to freeze them, follow the storage instructions for the product.

  • Assuming plant-based also means allergen-free

    According to Jumbo, the Jumbo Croissant Plantaardig contains wheat and may contain milk. So the product name is no substitute for checking the allergen information.

    Read the ingredients list and allergen information on the exact pack before choosing.

  • Assuming product information never changes

    Ingredients and product information can change. This is particularly important if you need to check for a specific ingredient.

    When you buy the product, read the label on the pack you’re actually taking home.

Brands to compare

Albert Heijn

Albert Heijn offers single croissants and packaged options, including bake-at-home and frozen products.

  • You can choose between a croissant to eat straight away and a pack to use later.
  • Don’t compare these product types as if their portion sizes and preparation methods were the same.

Jumbo

Jumbo offers packs of plain, butter and plant-based croissants.

  • The stated number of croissants and weight can help you plan several portions.
  • The Jumbo Croissant Plantaardig contains wheat and may contain milk; check the label if you have an allergy.

Lidl

Lidl lists a butter croissant that, according to its product page, is only available in store.

  • The product page describes the croissant as made with butter.
  • You’ll need to visit a store to buy this option.

ALDI

ALDI lists a fresh butter croissant sold individually.

  • A single croissant is ideal if you only need one.
  • A single croissant from the shop is a different proposition from a pack you bake at home.

PLUS

PLUS offers both a small, individual butter croissant and a 180 g pack of butter croissants.

  • You can compare a single portion with a pack for planned use.
  • Check the ingredients and allergens on the label for the option you choose; product information can change.

Dirk

Dirk lists a 65 g individual butter croissant and a pack of four butter croissants weighing 180 g.

  • The choice between one croissant and four makes it easier to buy according to how many you expect to use.
  • Only choose the pack if you can use the croissants or store them properly.

Packs of croissants at Joybuy

These packs of g'woon croissants are a good fit if you’re planning a breakfast with several croissants. Check the weight and, where stated, the number of croissants. Follow the preparation instructions on the pack.

G'woon mini butter croissants, 200 g pack

G'woon mini butter croissants, 200 g

A pack for anyone planning a breakfast with croissants. The stated weight is 200 g; check the pack for the number of croissants, ingredients and preparation instructions.

View at Joybuy
g'woon butter croissants, 4 croissants, 180 g

g'woon butter croissants, 4 croissants, 180 g

Four croissants for a planned breakfast, with a stated total weight of 180 g. Check the exact pack for allergen information and preparation instructions.

View at Joybuy

Frequently asked questions

How do I compare a single croissant with a pack?

First compare the product type, portion size and preparation method. A croissant bought individually in a shop and a pack of bake-at-home croissants aren’t necessarily interchangeable. Then consider how many you’ll actually use.

When are bake-at-home croissants a practical choice?

Bake-at-home croissants are a good option when you want to prepare several at a planned time and have the equipment you need. Follow the timings and temperature on the exact pack, as these can vary between products.

How long can I store croissants?

The Voedingscentrum recommends keeping croissants in a kitchen cupboard for two days or in the freezer for one to three months. Their quality may decline if they’re frozen for longer. For an unopened pack, follow the date and storage instructions on the label.

Does every croissant contain iodised baker’s salt?

No, don’t assume it does without checking the label. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bakery products through the addition of baker’s salt; this doesn’t mean every croissant contains them. If it matters to your choice, check the ingredients for the exact product.

Is a plant-based croissant suitable if I need to avoid gluten or milk?

You can’t tell from the name alone. According to Jumbo, the Jumbo Croissant Plantaardig contains wheat and may contain milk. Check the allergen information on the pack for every product.