A multipack is a handy choice if you want individual portions ready for several breakfasts. Choose a variety pack if you’d like a selection of different types. If you usually have breakfast at home and don’t mind portioning it yourself, a larger box is another option. Compare the nutrition information per 100 g, and always check the current packaging if you have allergies, especially when a pack contains different varieties.
Would you like to grab a pack for several mornings without having to measure out a portion each time? Albert Heijn lists Kellogg's multipacks containing four, five or six packs. Check the weight of each pack too: the number of packs doesn’t tell you how many flakes you’ll get each time.
If you’d rather not eat the same flakes all week, take a look at the contents of a variety pack. Albert Heijn lists Kellogg's Variety packs in different sizes; check which varieties are included in the pack you choose.
If you usually have breakfast at home and are happy to portion it yourself, a box of cornflakes is an alternative to individual packs. Jumbo lists products including Jumbo Cornflakes, 500 g, and Kellogg's Corn Flakes, 375 g.
First decide what matters most to you: individual packs, variety or portioning it yourself. Then check the contents of each pack and compare the nutrition information for the types you’re considering.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Planning portions | Check the number of packs and the weight of each one; a 4-, 5- or 6-pack on its own doesn’t tell you how much is right for each breakfast. | If I want to get my breakfasts ready for the week, individual packs are handy because I don’t have to measure out a portion each time. Around 40% of consumers would put portion planning first. |
| Variety | Check which varieties are in the pack, and read the ingredients, allergen information and nutrition information for each one. | I don’t want to eat the same flakes all week, but I don’t want to open a large box of each type either. For around 30% of consumers, variety would be the main reason for their choice. |
| Portioning it yourself | Check the total contents and consider whether you want to divide them up yourself and can keep them properly sealed after opening. | If I have breakfast at home, I can measure out my own portion and don’t need individual packs. Portioning it yourself would be most important to around 30% of consumers. |
A 4-, 5- or 6-pack tells you how many packs you get, not how many grams are in each one or what amount is right for your breakfast.
Check the weight of each pack and the nutrition table per 100 g before choosing a multipack for your weekly plans.
With a larger box, you’ll need to measure out your own portions and store the contents properly after opening. That’s different in practice from having a supply of individual packs.
Choose a size based on how many breakfasts you’re planning and how you want to store and use the flakes.
Varieties in the same pack may have different ingredients, allergens and nutritional values.
Read the information for each variety, especially if you need to check ingredients because of an allergy.
Albert Heijn warns that ingredients, nutritional values and allergen information may change.
Check the current packaging before eating the flakes or giving them to someone with an allergy.
Albert Heijn lists Kellogg's Cornflakes in a 5-pack, as well as Variety packs in 4- and 6-packs.
Albert Heijn lists both Kellogg's multipacks and AH Cornflakes and AH Biologisch Cornflakes.
Jumbo lists products including Jumbo Cornflakes, 500 g, and Kellogg's Corn Flakes, 375 g.
Lidl Netherlands lists cornflakes as part of its breakfast cereal range.
This oat, nut and fruit mix is a breakfast product that needs to be prepared, not a ready-to-eat multipack of regular cornflakes. When planning your breakfasts for the week, consider both the portion format and how it needs to be prepared.
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If you’re planning breakfast portions, this is a mix that needs to be prepared, rather than dry cornflakes from a box.
The preparation instructions call for around 175 ml of boiling water. Check the current packaging for portion information, ingredients and sugars; the product information about sugars is unclear.
Compare the nutrition tables per 100 g, for example for sugars, fibre, fat and salt. The Netherlands Nutrition Centre recommends using the label to compare products on these values; also read the ingredients for the specific variety.
No. Don’t assume a product is high in fibre just because of its category. Check the nutrition table for the flakes you want to buy. The Netherlands Nutrition Centre also recommends reading the ingredients, as breakfast cereals vary from one type to another.
Check the allergen information on the current packaging for each variety in the pack. The Netherlands Food and Consumer Product Safety Authority explains how allergens are labelled on pre-packed foods; don’t assume the whole pack has the same ingredients as one variety.
Check the current packaging before eating the product. Albert Heijn warns that ingredients, nutritional values and allergen information on product pages may change.
