Joybuy Insights

Choosing cat treats: a practical guide to flavour, age and use

A bag of cat treats may seem like a quick purchase, but the differences between cat snacks can be significant. One cat may only eat soft cat treats, while another prefers crunchy morsels or accepts a liquid cat treat. Claims such as “for dental care” or “against hairballs” also deserve a critical look.

As a Joybuy Product Recommendation Officer, I therefore start by checking verifiable information: the ingredients, moisture content, feeding guidelines and the age group a product is intended for. This helps you avoid paying for a pack that is not suitable for your cat.

Three common pitfalls when choosing cat treats

1. Mistaking a treat for complete cat food

Most cat treats are complementary pet food. They are not a replacement for a complete meal. If you give your cat too many treats every day, the extra calories can upset the balance of its normal diet. The packaging usually states a maximum amount. For Felix Crispies, for example, this is a maximum of 12 grams or around 80 pieces per day for an adult cat weighing approximately 4 kg.

Use treats as a reward, a snack between meals or as part of playtime. If necessary, reduce the main meal in line with the feeding guidelines.

2. Treating a marketing claim as a guarantee

A label such as “anti-hairball” or “dental care” does not automatically mean that a problem will disappear. According to the product description, G'woon Cat Treats Anti-hairball was developed to help reduce hairballs. Its ingredients include 4% lignocellulose and 4% crude fibre. These are verifiable details, but they are not a medical guarantee.

The feeding instructions are also important for dental care treats. Purina Dentalife and Whiskas Dentabites describe a potential contribution to reducing tartar, according to information provided by the brands themselves. Treat this as additional care, not as a replacement for check-ups or dental care if your cat is experiencing problems.

3. Looking only at the flavour

Cat treats with fish or chicken may sound appealing, but always check the ingredients. A product labelled “salmon flavour” does not necessarily consist mainly of salmon. Felix Crispies Salmon & Trout, for example, lists 0.4% salmon meal and 0.4% trout meal. That is clearly different from a treat in which fish fillet is the main ingredient.

Also look out for potential allergies, grains, sugars and storage instructions. “No artificial additives” is only relevant when the full ingredients list supports this claim.

Which specifications should you check?

1. Age and suitability

Choose treats for adult cats when the packaging specifies this. Some products are suitable for kittens from 8 weeks of age, such as Catisfactions Salmon Flavor. Others are not suitable for kittens, such as Whiskas Cat Sticks Beef Flavor.

For a kitten, age is not the only consideration. Small, soft pieces may be more practical than hard treats, but always supervise your kitten while it eats. Follow the age and serving information on the packaging.

2. Texture and feeding method

The format determines how you can use the treat:

  • Crunchy treats are useful as small rewards during play or training.
  • Soft cat treats are often suitable for cats that find hard pieces difficult to eat.
  • Liquid cat treats can be given by hand, as a topping or on their own.
  • Fillets and sticks are designed to be eaten slowly, but should still be offered in small quantities.

A liquid treat often contains a relatively high proportion of moisture. INABA Broth Chicken with Salmon Recipe, for example, lists 93% moisture; INABA Churu lists 90.5%. According to the product information, these treats are intended as complementary snacks and not as a replacement for drinking water or complete food.

3. Serving size, calories and storage

Check three points before buying cat treats:

  1. Maximum daily amount: for example, one stick, one sachet or a specific number of pieces.
  2. Energy content: Catisfactions lists fewer than 2 calories per piece, while a dried or high-fat treat may provide more per 100 grams.
  3. Shelf life after opening: some liquid treats need to be refrigerated and used within 24 hours. Felix Deli Moments Salmon states that any opened remainder should be used immediately; INABA Churu specifies refrigeration and consumption within 24 hours.

Keep dry cat treats sealed and in a cool place. Always check the packaging for the exact date and storage instructions.

Recommended cat treats by shopper profile

Suitable for: Budget-conscious beginners
Catisfactions Cat Treats Salmon Flavor 60g

Catisfactions Cat Treats Salmon Flavor 60g

Why it suits this profile: Suitable for households with an adult cat or a kitten from 8 weeks of age looking for a small, soft treat.

How this product avoids the pitfall

The product information clearly states the minimum age of 8 weeks and fewer than 2 calories per piece. This makes it easier to adjust the serving size.

Main benefit & advantages

Crunchy outside, soft filling, and suitable for adult cats and kittens from 8 weeks of age.

Suitable for: Shoppers looking for premium quality
g'woon Premium Mini Fillets Fish Variation Salmon & Trout 4 pcs

g'woon Premium Mini Fillets Fish Variation Salmon & Trout 4 pcs

Why it suits this profile: For adult cats whose owners appreciate a variety of fish flavours and individually wrapped portions.

How this product avoids the pitfall

The pack contains two salmon and two trout fillets. The product description also states that it contains no artificial colourings, flavourings or preservatives.

Main benefit & advantages

Four individually wrapped mini fillets, 16% protein per 100 grams and 84 kcal per 100 grams.

Suitable for: Specific use & frequent treat-givers
Purina Dentalife Denta Care Snacks Cat Snack Salmon 40g

Purina Dentalife Denta Care Snacks - Cat Snack - Salmon 40g

Why it suits this profile: For owners who want to combine daily dental care with treat time.

How this product avoids the pitfall

The packaging provides a specific guideline: a maximum of 17 treats per day for an adult cat weighing 2.5 kg. The dental claim comes from the brand’s product information.

Main benefit & advantages

Crunchy, porous texture; 35% protein and 3.6% crude fibre according to the product details.

Suitable for: Cats that drink very little
INABA Broth Chicken with Salmon Recipe

INABA Broth Chicken with Salmon Recipe

Why it suits this profile: A practical choice for cats that are more receptive to a liquid treat than an extra dry morsel.

How this product avoids the pitfall

The moisture content is clearly stated as 93%. The treat is offered as complementary food; fresh drinking water is still essential.

Main benefit & advantages

50 grams per pack, with chicken broth, chicken and salmon listed as ingredients.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

How to give cat treats responsibly

  • Keep the amount of treats under control and adjust the main meal when the packaging recommends this.
  • Start by giving a new treat in a small quantity.
  • Check the ingredients if your cat has a known food sensitivity.
  • Let your cat eat calmly and supervise it with larger sticks or hard pieces.
  • Store opened liquid treats according to the instructions, usually refrigerated and with a short shelf life.
  • Always provide clean, fresh drinking water.

Frequently asked questions about cat treats

Which cat treats are suitable for kittens?

This varies from product to product. According to the product information, Catisfactions Salmon Flavor is suitable from 8 weeks of age. Whiskas Cat Sticks Beef Flavor, on the other hand, is not suitable for kittens. Always check the age indication and choose small portions.

Are liquid cat treats hydrating?

Liquid treats often contain a high proportion of moisture. INABA Broth Chicken with Salmon lists 93% moisture and INABA Churu Tuna 91%. They can be given as a complementary treat, but do not replace fresh drinking water or complete cat food.

Do cat treats help with hairballs or dental care?

Some products are intended for these purposes according to the brand’s product information. G'woon Cat Treats Anti-hairball, for example, contains lignocellulose and states a recommended daily amount. Dentalife and Whiskas Dentabites describe a contribution to dental care according to the brands’ own information. Use these treats as a supplement and ask a vet for advice if your cat has persistent problems.