Joybuy Insights

Choosing cat treats: how to find the right snack for your cat

A bag of cat treats might seem simple to pick up, but the differences between cat biscuits, liquid snacks and complementary foods are significant. Some products are designed as small rewards, others contain mostly moisture or can be used as a topper over wet food and dry food.

The key question, therefore, isn’t which packet looks most appealing, but what you want the treat for. Do you want to reward your cat, offer extra hydration, tempt a fussy eater, or get a kitten used to treats? With the right choice, you can avoid a wasted purchase.

Common pitfalls with cat treats

1. Confusing a treat with complete nutrition

A packet might state that a product contains vitamins, taurine or protein. That doesn’t automatically mean it’s a complete meal. Many cat treats are complementary pet food and should not replace wet cat food or dry cat food.

Always check the legal description on the packaging. If it says “complementary pet food”, give it as an extra and adjust the main meal accordingly.

2. Taking marketing claims about moisture or effects literally

A high moisture percentage can be useful for cats that don’t drink much, but the product doesn’t replace fresh drinking water. According to INABA’s own product information, various Fun Bites varieties contain around 93% moisture and are intended as a complementary snack or to encourage drinking. That’s a product specification, not a medical effect.

Likewise, claims about taurine, eyes, heart, coat or digestion should be viewed as brand communication. Use the ingredients list and analytical constituents as a verifiable basis.

3. Only looking at flavour

A cat treat with chicken, tuna, salmon or cheese might be appealing, but flavour is just one factor to consider. Also pay attention to:

  • the age the treat is suitable for;
  • the recommended daily amount;
  • calories or energy per 100g or per piece;
  • texture: soft, liquid, crunchy or firm;
  • storage instructions after opening;
  • known ingredients or potential allergens.

A soft liquid cat treat, for example, is handy as a topper, while a crunchy treat works better for hand-feeding or using in a food puzzle.

Which specifications matter?

Moisture content and product type

For a hydrating cat treat, the moisture percentage is a useful check. INABA Fun Bites Cat Chicken Wraps Tuna and the cheese variant list 93% moisture. INABA Churu Cat Tuna lists 91% moisture. These products are complementary and can be given straight from the pack or over regular food.

For comparison, Gourmet Gold products in sauce contain around 74% to 82% moisture, depending on the variety, according to the product information provided. These are different product types: some are complete food for adult cats, not just cat treats.

Calories and portion size

“Low calorie” is only useful when the amount is clear. Catisfactions states less than 2 kcal per piece for certain varieties. Felix Liquid Snack recommends a maximum of one sachet per day. INABA Churu Cat Tuna lists 6 calories per treat and a guideline of one to two sticks per day for adult cats.

Adjust the main meal if you give treats daily. As a practical guideline, some packets state that treats should provide no more than around 10% of daily energy intake. Individual needs vary from cat to cat.

Age and suitability

Not every treat is suitable for kittens. Catisfactions with salmon and cheese are, according to the product information, intended for adult cats and kittens from 8 weeks old. Vitakraft Liquid Snack Chicken is suitable for cats from 3 months old. Whiskas Cat Sticks Beef, on the other hand, are labelled for adult cats and not for kittens.

So for a young cat, check the age indication, the recommended portion and the texture. Don’t give a kitten a product that is only intended for adult cats.

Recommended choices by user profile

The selection below is based on stated product specifications, such as moisture percentage, age indication, flavour, texture and feeding method.

Suitable for: Budget-conscious beginners
Catisfactions Cat Treats Salmon Flavour 60g

Catisfactions Cat Treats Salmon Flavour 60g

Why this fits the profile: These compact cat biscuits are easy to give one by one and are suitable for adult cats and kittens from 8 weeks old.

How this product avoids the pitfall

The product information states less than 2 kcal per piece. This makes the portion clearer than with treats that only list kcal per 100g.

Key benefit & highlights

Crunchy outside, soft salmon filling, no artificial colours, preservatives or flavourings according to the product information.

Suitable for: Shoppers seeking top quality
INABA Fun Bites Cat Chicken Wraps Tuna

INABA Fun Bites Cat Chicken Wraps Tuna

Why this fits the profile: Ideal for cat owners who want a soft treat with multiple fish and chicken flavours combined with extra moisture.

How this product avoids the pitfall

The moisture percentage of 93% is clearly stated. You don’t have to rely on vague terms like “hydrating”.

Key benefit & highlights

93% moisture, 146g net weight and four stated flavours: chicken, tuna, scallop and salmon. Also suitable as a topper.

Suitable for: Specific use & frequent users
INABA Churu Cat Tuna

INABA Churu Cat Tuna

Why this fits the profile: The liquid texture is ideal for hand-feeding, mixing with wet food or using as a topper on dry food.

How this product avoids the pitfall

The packaging lists both 91% moisture and 6 calories per treat. This makes comparing and portioning much easier.

Key benefit & highlights

Tuna variety, liquid texture, 91% moisture and a recommended amount of one to two sticks per day for adult cats.

Looking for more options?

We’ve put together a full, up-to-date list of products that fully meet these strict selection criteria and comply with current European safety regulations.

Using cat treats safely and practically

  • Give a treat as a supplement, not as a replacement for complete cat food.
  • Adjust the amount of wet food or dry food if you give extras daily.
  • Introduce a new cat treat gradually, especially if your cat has a sensitive stomach.
  • Store opened liquid treats according to the label; several products need to be refrigerated and used quickly.
  • Keep fresh drinking water available.
  • Check ingredients if your cat has a known food intolerance. “None of the 14 major EU allergens” doesn’t mean every cat can tolerate every ingredient.

Frequently asked questions about cat treats

How many cat treats can a cat have per day?

That varies by product, weight, age and activity level. Follow the portion guideline on the packaging. Examples include a maximum of 20 Catisfactions per day, one Felix sachet per day, or one to two INABA Churu sticks per day for adult cats. Reduce the main meal if necessary.

Are liquid cat treats suitable for kittens?

Not automatically. Check the age indication. Vitakraft Liquid Snack Chicken is, according to the product information, suitable from 3 months old. Some Catisfactions varieties are suitable from 8 weeks old. Don’t give a kitten a product that is only intended for adult cats.

Are high-moisture cat treats a replacement for water?

No. A liquid or hydrating cat treat can provide extra moisture, but fresh drinking water must always be available. The moisture percentage is a verifiable product specification; it doesn’t mean a treat has a medical or therapeutic function.