Joybuy Insights

Choosing cat treats: a practical guide to flavour, ingredients and use

Treating your cat may seem simple, until you are standing in front of a shelf full of cat snacks. Do you choose a crunchy treat, a soft filling or a liquid cat snack? And does “with chicken” also mean that chicken is the main ingredient?

Anyone who focuses only on flavour or packaging can fall into several common traps. By checking the ingredients, nutritional value and feeding guidance carefully, you can find cat treats that suit your cat’s age, weight and daily routine.

Three common pitfalls when choosing cat treats

1. A flavour name does not always tell you how much meat or fish it contains

“With beef”, “with salmon” or “with chicken” can mean different things. So check the ingredients and the percentage of the named ingredient. For example, Whiskas Cat Sticks Beef Flavor lists 80% beef in its ingredients, while in some snacks the named animal ingredient makes up a much smaller proportion.

There can also be a significant difference between fish-flavoured cat treats. According to the product information, Felix Crispies Salmon & Trout contains 0.4% salmon meal and 0.4% trout meal. So the snack tastes of fish, but it is not mainly made from fish.

2. A low-calorie claim does not make unlimited feeding a good idea

Some cat treats contain very few calories per piece. Catisfactions, for example, states that each piece contains fewer than 2 kcal. INABA CHURU states 6 calories per stick. This can help when planning a treat, but the total amount still matters.

Snacks are usually complementary food and do not replace a complete meal. Take the energy provided by cat treats into account alongside your cat’s normal food and snacks. The guidance on the packaging should be your main reference, as recommended portions can vary considerably between products.

3. “Supports” is not a guarantee of a particular result

Claims about dental care, hydration or hairballs should be read carefully. According to Whiskas’s own information, Dental Treats Chicken Flavor has a texture that helps reduce tartar. According to Purina’s own information, the porous structure of DentaLife is designed for daily dental care.

This does not mean that dental cat treats replace professional dental care. The same applies to anti-hairball cat treats: G’woon’s product description mentions support with hairballs, but results may vary from cat to cat. If problems persist, it is sensible to consult a vet.

What should you look for when buying?

1. Check whether the product is complete or complementary food

The label will tell you whether you are buying complete food or complementary food. Complementary cat treats are intended as an extra alongside your cat’s normal food. INABA CHURU Chicken and Tuna, for example, are complementary snacks. Whiskas Temptations, Catisfactions and Felix Crispies are also intended as treats.

Gourmet Gold Tender Treats with Chicken and Sea Fish are described in the product information as complete food for adult cats. Even so, check the feeding guidance on the packaging, as a tin of wet food and a small snack serve different purposes.

2. Look at moisture, calories and analytical constituents

Analytical constituents provide more useful guidance than general marketing claims:

  • Moisture content: liquid snacks often contain a lot of water. INABA Fun Bites lists 93% moisture; CHURU Chicken 90.5% and CHURU Tuna 91%.
  • Energy: Whiskas Temptations lists 411 kcal per 100 grams. Felix Crispies Salmon & Trout gives a daily maximum of 12 grams for an average adult cat.
  • Fat content: a snack with a higher fat percentage requires extra care if your cat is inactive or gains weight easily.
  • Protein and fibre: these values help you compare products, but on their own they do not indicate whether a snack is suitable for every cat.

For cats that do not drink much, a liquid cat snack can be a practical way to provide extra moisture. According to the product information, INABA Fun Bites is intended for this purpose. You should also ensure that fresh drinking water is always available.

3. Pay attention to age, size and storage instructions

Not every snack is suitable for kittens. Catisfactions states that it is suitable from 8 weeks, while Vitakraft Liquid Snack Chicken is intended for cats aged 3 months and over. According to the product information, Whiskas Cat Sticks Salmon and Beef are not suitable for kittens.

Store dry cat treats in a cool, dry place and seal resealable bags securely. Opened CHURU liquid snacks should be refrigerated and used within 24 hours, according to the product guidance. An opened Whiskas stick should be given within one day, according to the information provided. Also check the pack size before buying: 18 grams is handy for trying different options, while a multipack or 180-gram bag may offer better value for daily use.

Our recommendations for different types of cat owner

Suitable for: Budget-conscious beginners
Catisfactions Cat Treats Cheese Flavor 60g

Catisfactions Cat Treats Cheese Flavor 60g

Why it suits this profile: The 60-gram pack is a manageable size for anyone who wants to try different cat snacks without immediately buying a large supply.

How this product avoids the pitfall

The product information states that each piece contains fewer than 2 kcal, making portions easier to plan. It remains complementary food.

Key benefit & advantages

Crunchy outside, with a soft cheese filling, and described in the product information as suitable for adult cats and kittens from 8 weeks.

Suitable for: Shoppers looking for premium quality
INABA Churu Cat Tuna

INABA Churu Cat Tuna

Why it suits this profile: This soft snack is suitable for interactive feeding, as a topping or for cats that prefer a different texture from kibble.

How this product avoids the pitfall

The product clearly states 6 calories per treat and 91% moisture. This allows you to take both moisture and energy content into account when making your choice.

Key benefit & advantages

Tuna flavour, 91% moisture and a recommended guideline of 1–2 sticks per day for adult cats.

Suitable for: Specific needs & intensive users
Purina Dentalife Denta Care Snacks Cat Snack Salmon 40g

Purina Dentalife Denta Care Snacks - Cat Snack - Salmon 40g

Why it suits this profile: A choice for owners of adult cats who want to make daily dental care part of their routine.

How this product avoids the pitfall

The packaging gives a daily quantity and advises supervision while feeding. According to Purina’s own information, the texture was developed for dental care.

Key benefit & advantages

Crunchy, porous texture; according to the product information, contains calcium and taurine; salmon variety.

Suitable for: Cats that enjoy extra moisture
INABA Fun Bites Cat Chicken Wraps Tuna

INABA Fun Bites Cat Chicken Wraps Tuna

Why it suits this profile: Handy for cats that show little interest in water, or for owners who want to combine a liquid topping with cat food and snacks.

How this product avoids the pitfall

The 93% moisture content is clearly stated. Recommended portions vary according to body weight, making it easier to avoid overfeeding.

Key benefit & advantages

93% moisture, several flavours and a 146-gram pack; suitable as a complementary snack or topping.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about cat treats

How many cat treats can a cat have per day?

This depends on the product, your cat’s weight and its activity level. Follow the feeding guidance on the packaging and preferably limit snacks to a small proportion of your cat’s daily energy intake. Felix Crispies, for example, recommends a maximum of 12 grams per day for an average adult cat. Adjust the main meal if you give snacks more frequently.

Are cat treats suitable for kittens?

Not automatically. Check the stated minimum age. Catisfactions states that it is suitable from 8 weeks, while Vitakraft Liquid Snack Chicken is suitable from 3 months. According to the product information, Whiskas Cat Sticks are not suitable for kittens. If in doubt, choose a product that is clearly labelled as suitable for kittens.

How should opened cat snacks be stored?

Store dry cat treats in a cool, dry place and keep them tightly sealed. Liquid snacks often need to be refrigerated after opening and used quickly. INABA CHURU advises using the product within 24 hours. Always follow the storage instructions on the packaging, as shelf life varies between products.