Joybuy Insights

Choosing cat treats: how to find the right reward for your cat

Cat treats come in a range of forms, from crunchy bites and soft treats to liquid snacks and small portions of wet food. The choice is useful, but it can make comparing products harder. Eye-catching packaging tells you little about nutritional value, portion size or whether a product is suitable for your cat.

Three common pitfalls are worth looking out for:

  • Mistaking a treat for a complete meal. Many cat treats are complementary pet food and don’t provide all the nutrients a cat needs every day.
  • Taking marketing claims at face value. Words such as “rich in chicken”, “with omega 6” or “for hydration” need to be considered alongside the ingredients, analysis and recommended serving.
  • Overlooking portion size. A small pack might seem like good value, but the price per gram or per serving can vary considerably. Extra treats can also quietly add to your cat’s daily food intake.

What should you look for in cat treats?

1. Complementary or complete pet food

First, check the legal product description. The packaging will usually state whether the product is complete pet food or complementary pet food. A product such as Gourmet Mon Petit Intense Poultry is described as complete wet food for adult cats. A treat such as INABA Churu, on the other hand, is complementary pet food and doesn’t replace a complete meal.

This distinction matters when you’re looking for cat treats for adult cats. Use a complementary product as a reward, topper or extra, and adjust the main meal if the feeding guide recommends it. Dry cat food and wet cat food should remain the basis of your cat’s daily feeding routine, unless your vet advises otherwise.

2. Ingredients and analytical constituents

Don’t just look at the flavour on the front of the pack. For a cat treat with chicken, cat treat with fish, cat treat with tuna or cat treat with salmon, check:

  • Which ingredient comes first in the composition?
  • Is the percentage of chicken, salmon or tuna clearly stated?
  • How much moisture, protein and fat does the product contain?
  • Have cereals, sugars or vegetable protein extracts been added?
  • How many calories or pieces does the manufacturer recommend?

The words “with chicken” don’t automatically mean chicken is the main ingredient. For example, the product information for Whiskas Dental Treats Chicken Flavor states that it contains 18% chicken. For Felix Double the Tasty Salmon, Sea Fish & Beetroot, the product composition lists 1.7% salmon and 1.7% sea fish in the total product. Percentages like these make it easier to compare flavours fairly.

3. Purpose, format and storage

Choose a treat to suit how you plan to use it. A crunchy treat may work well in a puzzle feeder or during training. A soft or liquid treat is more convenient as a topper or for hiding a tablet. Check the storage instructions too: some opened products need to be refrigerated and used within 24 hours or a few days.

A cat treat for hydration contains a relatively high level of moisture, but it doesn’t replace fresh drinking water. According to the product information, INABA Bisque Cat Tuna with Salmon contains 93% moisture. INABA Churu products list 91% moisture. This can be a practical way to offer extra moisture to cats that don’t drink much, without suggesting that the product has a medical benefit.

Take extra care with dental cat treats. The product description for Whiskas Dental Treats Chicken Flavor states that there is scientific evidence to support a reduction in tartar. This is a claim made in the brand’s product information, not a guarantee for every cat. A treat doesn’t replace dental checks or dental care when needed.

Recommended cat treats for different needs

Suitable for: Budget-conscious beginners
Felix Partymix Original Cat Snack 60g

Felix Partymix Original Cat Snack 60g

Why it suits this profile: The small pack makes it easy to try a flavour and texture before committing to a larger multipack.

How this product avoids the pitfall

The portion size and feeding instructions are easier to assess than they are with a large mixed selection.

Key benefit & highlights

60 grams, several shapes and, according to the product information, flavours with chicken, liver and turkey.

Suitable for: Shoppers looking for premium quality
Gourmet Mon Petit Intense Poultry

Gourmet Mon Petit Intense Poultry

Why it suits this profile: A good choice if you’re looking for complete wet food in small portions, with a little variety.

How this product avoids the pitfall

The product information clearly states that this is complete food for adult cats, not just a snack.

Key benefit & highlights

Six 50-gram portions, with poultry-based varieties and 81.5% moisture according to the product specifications.

Suitable for: Specific needs & frequent treat-givers
INABA Churu Multipack Chicken 20 pcs.

INABA Churu Multipack Chicken 20 pcs.

Why it suits this profile: The liquid texture makes it useful as a topper, for hand-feeding or for hiding medication.

How this product avoids the pitfall

The product information identifies it as complementary pet food and gives a clear maximum of 3 to 4 sticks per day for adult cats.

Key benefit & highlights

20 sticks of 14 grams, 91% moisture and, according to the product specifications, 6 calories per stick.

Suitable for: Cats who prefer a different treat texture
Whiskas Dental Treats Chicken Flavor

Whiskas Dental Treats Chicken Flavor

Why it suits this profile: A crunchy treat for owners who consider texture and a specific product function as well as flavour.

How this product avoids the pitfall

The product description states that it is complementary pet food for adult cats and recommends a maximum of 17 pieces per day.

Key benefit & highlights

240 grams split across six boxes, with 18% chicken according to the stated product composition.

Looking for more options?

We’ve put together a complete, up-to-date list of products that meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about cat treats

How many cat treats can a cat have per day?

It depends on your cat’s weight, age and activity level, as well as the calories in the treat. Always follow the guidance on the packaging and keep extra food to a small part of your cat’s daily intake. If you’re unsure, your cat is overweight or they’re on a special diet, it’s best to consult your vet.

Are liquid cat treats good for hydration?

Liquid treats often contain more moisture than crunchy cat treats. According to the product information, some INABA products contain 91 to 93% moisture. This makes them a useful source of extra moisture, but they don’t replace clean drinking water or complete cat food.

What’s the difference between Churu cat treats, Felix cat treats and Catisfactions cat treats?

Churu cat treats are usually liquid sticks that you can use as a topper, for hand-feeding or when giving medication. Felix cat treats are available as crunchy mixes and complementary wet food. According to the product information, Catisfactions cat treats have a crunchy outside and a soft filling. Compare the ingredients, portion size, moisture content and feeding advice rather than choosing on brand name alone.