Joybuy Insights

Choosing cat treats: a practical buying guide to flavour, texture and everyday use

A cat may loudly demand a treat, but that does not mean every packet is a suitable choice. When choosing cat treats, many owners focus mainly on the flavour name or attractive packaging. As a result, important factors such as age, portion size, moisture content and whether the product is complementary food can sometimes be overlooked.

Three common pitfalls are:

  • A flavour name says little about the quantity of the ingredient. “With chicken”, “with fish” or “with beef” may mean that the ingredient is present only in a limited percentage. Always check the ingredients and percentages on the label.
  • A functional claim is not a substitute for veterinary advice. According to a brand’s own research, dental treats may help reduce tartar, but such a product does not replace check-ups or dental care. Treat the claim as product information, not a medical guarantee.
  • A large pack is not automatically better value. If your cat does not like the treat, the packet quickly loses quality after opening or the daily portion turns out to be too large, you may ultimately be paying for waste.

What to look for when choosing cat treats?

1. Check whether it is complementary food

Most cat treats and cat snacks in this category are complementary pet food. They are intended as a reward or extra treat, not as a replacement for complete cat food. Therefore, do not give unlimited amounts alongside your cat’s main meal.

A practical guideline is to adjust the portion of your cat’s main food when you give treats every day. Some product information also states that treats should provide no more than around 10% of the daily calorie intake. Always follow the feeding instructions on the packaging, as the number of calories per treat can vary considerably.

2. Consider texture, moisture and size

The ideal texture depends on how you plan to use the treat:

  • A crunchy cat treat is useful for short reward sessions or a food puzzle.
  • A soft treat or stick can be divided into smaller pieces.
  • A liquid cat treat is suitable as a topping or as an extra-tasty treat. Products with a high moisture content may also suit cats that do not drink much on their own, but they are not a substitute for fresh drinking water.

Pay attention to the size of dry treats. Give a treat under supervision if your cat tends to gobble food quickly. A stick that breaks easily can be practical for smaller portions. For kittens, the age recommendation is particularly important: some products are suitable from 8 weeks, while others are intended only for adult cats.

3. Compare the ingredients with your intended use

If you mainly want to give your cat a flavour-based reward, look for its favourite source of protein, such as cat treats with chicken, cat treats with fish or cat treats with beef. Also check that the stated flavour appears in the ingredients list and see how much of it is included.

The following information is also useful for everyday use:

  • Protein and fat content: useful for comparing products.
  • Moisture content: relevant for soft or liquid varieties.
  • Energy per 100 grams or per treat: important for cats that gain weight easily.
  • Feeding advice by weight: use this as an upper limit, not a fixed requirement.
  • Age and animal type: cat treats for adult cats are not always suitable for kittens.

Recommended cat treats by user profile

Suitable for: Budget-conscious beginners
Felix Crispies Cat Snack Salmon & Trout 45g

Felix Crispies Cat Snack Salmon & Trout 45g

Why it suits this profile: A light, crunchy treat in a compact packet for owners who want to try a simple flavour variant first. The product information lists salmon and trout flavour, with a recommended maximum of 12 grams per day for a cat weighing around 4 kg.

How this product avoids the pitfall

The portion guidance makes it easier to control overfeeding. The ingredients also state that salmon meal and trout meal each account for 0.4%, so the flavour claim should not be interpreted as indicating a high percentage of fish.

Main benefit & highlights

Light, airy texture, star- and moon-shaped pieces, 31.5% protein and a clear daily maximum.

Suitable for: Buyers looking for premium quality
INABA Fun Bites Cat Chicken Wraps Tuna

INABA Fun Bites Cat Chicken Wraps Tuna

Why it suits this profile: For cats that find soft bites more appealing than dry pieces. According to the product specifications, this multipack contains four flavours and has a moisture content of 93%.

How this product avoids the pitfall

The high moisture content is clearly stated on the label. The treat can be given on its own, mixed with food or used as a topping, making it easier to adjust the portion.

Main benefit & highlights

93% moisture, four flavour varieties and suitable for cats of all breeds and ages according to the product information.

Suitable for: Specific uses & frequent users
Purina Dentalife Denta Care Snacks Cat Snack Salmon 40g

Purina Dentalife Denta Care Snacks Cat Snack Salmon 40g

Why it suits this profile: Designed for owners who want to include a dental treat for cats in their daily routine alongside a tasty reward.

How this product avoids the pitfall

The manufacturer refers to a specially designed crunchy, porous texture and its own scientific evidence supporting a reduction in tartar formation. This remains a product claim; dental check-ups and care are still needed.

Main benefit & highlights

Crunchy texture, 35% protein, 13.3% fat and feeding guidance of no more than 17 treats per day for an adult cat weighing 2.5 kg.

Suitable for: Cats that prefer soft rewards
Vitakraft Liquid Snack Chicken Cat Treats

Vitakraft Liquid Snack Chicken Cat Treats

Why it suits this profile: This liquid cat treat can be used as a topping, an occasional treat on its own or a frozen reward. According to the product information, this variety is intended for cats from 3 months old.

How this product avoids the pitfall

The ways to use it and the maximum quantity are clearly stated: no more than one portion per day. After opening, any unused portion must be refrigerated and used immediately.

Main benefit & highlights

Soft liquid texture, chicken variety, 6 portions of 15 grams and several ways to serve it.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about cat treats

How many cat treats can a cat have per day?

This varies depending on the product, weight, age and amount of main food. Use the recommended daily portion on the packaging and adjust the main meal if necessary. For cats that gain weight easily, pay particularly close attention to the calories per 100 grams or per treat.

Are cat treats suitable for kittens?

Not every treat is suitable for young cats. Some cat treats are intended for adult cats, while other products are suitable for kittens from 8 weeks or cats from 3 months. Always check the age recommendation. For example, Whiskas Cat Sticks are listed as unsuitable for kittens.

Do dental treats for cats help against tartar?

According to the manufacturer’s own research, certain dental treats may help reduce tartar formation thanks to their texture. The effect is not the same for every cat, and a dental treat does not replace a professional dental check-up. Give the treat according to the instructions and continue to monitor your cat’s eating habits, breath and any visible plaque.