Joybuy Insights

Choosing cat treats without falling into marketing traps: practical tips and popular choices

A cat may react enthusiastically to almost any rustling packet. However, not all cat treats are the same. Some are designed as small rewards, others mainly provide moisture or are better suited to adult cats. If you focus only on the flavour name or eye-catching packaging, you can easily end up buying a product that does not suit your cat’s diet, age or preferences.

With this buying guide, you can compare cat treats based on verifiable information, such as ingredients, moisture content, nutritional status and recommended serving size.

Three pitfalls when buying cat treats

1. A flavour name does not tell you how much of that ingredient is included

“Chicken”, “salmon” or “tuna” on the front does not automatically mean that the product is mainly made from that ingredient. So check the ingredients list and, where stated, the percentage. For example, Whiskas Cat Sticks Salmon states that the recipe contains fish and fish derivatives, including 50% salmon according to the product information. That is more useful than simply seeing a picture of a fish on the packaging.

2. A treat does not replace a complete meal

Many cat treats are complementary pet food. They are intended as a reward, snack or topping and do not automatically contain all the nutrients needed for a daily meal. A cat soup with a high moisture content can be useful as a supplement, but it does not replace complete wet cat food or dry cat food.

Pay attention to the calories too. According to the product information, Catisfactions Cat snack chicken contains fewer than 2 kcal per serving, while crunchy treats and sticks can contain considerably more energy per 100 grams. If you give treats regularly, adjust the main meal according to the label.

3. “Hydration” and “dental care” are not unlimited health claims

A high moisture content can be a reason to choose a treat for a cat that drinks very little. It does not mean that the product solves medical problems. You should also read claims about cat dental care treats carefully. According to Purina’s own research, the shape and texture of DentaLife may help reduce tartar formation. This is a product claim made by the brand, not a replacement for a check-up or advice from a vet.

Which specifications should you compare?

1. Complementary or complete pet food

Look for the legal designation on the packaging:

  • Complementary pet food: suitable as a snack, reward or topping.
  • Complete pet food: intended as complete nutrition for the stated animal species and life stage.
  • Life stage: check whether the product is suitable for kittens, adult cats or all ages.

A treat for adult cats is not automatically suitable for kittens. According to the product information, Whiskas Cat Sticks Chicken Flavor 3x6g and the beef or salmon varieties are not suitable for kittens. Catisfactions Cat snack chicken 180g, on the other hand, is indicated for adult cats and kittens from 8 weeks of age.

2. Moisture content and texture

If you are looking for a soft cat treat or extra moisture, liquid treats and soups are logical options. According to the product specifications, INABA Bisque Cat Tuna Recipe 40g contains 86% moisture and has a smooth texture. The INABA Fun Bites varieties state a moisture content of 93% and can be given on their own or mixed with food.

For cats that prefer to chew, crunchy cat treats such as Felix Crispies are another option. These treats have a light, crispy texture. Texture is primarily a matter of preference, so do not automatically regard a crunchy product as dental care.

3. Serving size, shelf life and storage

A large pack may seem like good value, but only if your cat eats the product within the recommended period. Pay attention to:

  • the maximum daily amount;
  • the weight per sachet or stick;
  • storage after opening;
  • the best-before date on the packaging;
  • refrigerating opened liquid treats.

According to the product information, an opened INABA Bisque sachet should be refrigerated and used the following day. Sticks often have a short recommended usage period after opening. Keep dry cat treats sealed and in a cool place to preserve their aroma and texture.

Recommendations for different types of cat owner

Suitable for: Budget-conscious beginners
Catisfactions Cat snack chicken maxipack 180g

Catisfactions Cat snack chicken maxipack 180g

Why it suits this profile: A generous pack for owners who want to give small daily rewards and compare the price per serving.

How this product avoids the pitfall

The product information states that each serving contains fewer than 2 kcal and confirms that the treat is complementary. This makes it easier to factor the quantity into the main meal.

Key benefit & advantages

180 grams of product; suitable for adult cats and kittens from 8 weeks of age; crunchy on the outside and soft on the inside according to the product description.

Suitable for: Shoppers looking for premium quality
INABA Bisque Cat Tuna Recipe 40g

INABA Bisque Cat Tuna Recipe 40g

Why it suits this profile: An option for cat owners looking for a smooth, liquid tuna cat soup to serve separately or as a topping.

How this product avoids the pitfall

The label clearly states 86% moisture, 30% tuna and a single source of protein. However, always check the current packaging yourself.

Key benefit & advantages

40 grams per pack; 86% moisture; grain-free, gluten-free and free from soya, sugar and artificial colourings according to the product details.

Suitable for: Specific uses & frequent treat-givers
Purina Dentalife Denta Care Snacks Cat Snack Salmon 40g

Purina Dentalife Denta Care Snacks - Cat Snack - Salmon 40g

Why it suits this profile: Designed for owners looking for a daily treat with a specific crunchy texture for their adult cat.

How this product avoids the pitfall

The packaging states the maximum daily amount and recommends supervision while giving the treat. The dental care claim comes from Purina and should not be interpreted as a medical guarantee.

Key benefit & advantages

Salmon variety; 40 grams; contains calcium and taurine according to the product information; intended for adult cats.

Suitable for: Cats that prefer soft treats
INABA Fun Bites Cat Chicken Wraps Tuna

INABA Fun Bites Cat Chicken Wraps Tuna

Why it suits this profile: Suitable for anyone who wants to serve a liquid supplement with chicken and fish to cats of different ages.

How this product avoids the pitfall

The product is explicitly described as complementary pet food. The recommended serving is linked to body weight, helping to prevent overfeeding.

Key benefit & advantages

93% moisture; four flavours with chicken, tuna, scallop and salmon; 146 grams of product; can be given on its own or mixed with regular food.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about cat treats

How many cat treats can a cat have per day?

This depends on the cat’s weight, age, activity level and the treat’s calorie content. Always follow the serving guidance on the packaging and reduce the main meal if necessary. Give treats as a supplement, not as a replacement for complete cat food.

Are soft cat treats suitable for kittens?

Not always. Check the stated life stage. According to the product information, some sticks are suitable only for adult cats, while certain Catisfactions treats can be given from 8 weeks of age. If in doubt, consult the nutritional information or ask your vet.

How should I store opened cat soup?

Store an opened liquid product sealed in the fridge and follow the timeframe stated on the label. INABA Bisque says it should be used the following day. Do not leave an opened sachet at room temperature for an extended period, and always provide fresh drinking water.