Joybuy Insights

Choosing cat food without falling into marketing traps: how to find the right option

Buying a bag or multipack of cat food seems simple, until you compare the ingredients, life stage and portion size. An appealing image of fish or chicken does not tell you how much of it the product actually contains. Terms such as “premium”, “natural” or “for sensitive cats” also offer little guidance without the full composition.

As a Joybuy Product Recommendation Officer, I filter product information based on verifiable details. This helps you avoid paying for packaging that is not suited to your cat’s age, lifestyle or daily nutritional needs.

Three common pitfalls when choosing cat food

1. Mistaking the flavour shown on the front for the main ingredient

Packaging for cat food with fish or cat food with chicken often features a large image of the named ingredient. Always check the composition. In some varieties, for example, the named ingredient may account for at least 4% of the recipe. That is very different from a product consisting mainly of chicken or fish.

Also check whether “chicken” or “salmon” refers to the entire product, or only to the pieces in the sauce or jelly.

2. Using complementary food as a complete meal

Not every wet food, cat soup or snack is complete cat food. Complete pet food is intended to be fed as the main food, following the feeding guidelines on the packaging. A complementary product, such as a liquid snack or cat soup, is intended to be given alongside a complete meal.

According to the product information, INABA Churu Cat Tuna and Felix Soup Fish are complementary products. They may be suitable as a treat or topping, but they do not automatically replace your cat’s daily main food.

3. Buying a large pack without knowing your cat’s preferences

A cat food multipack may seem good value, but a large pack is less practical if your cat refuses one of the flavours. When trying a new recipe, start with a small pack. If your cat enjoys it, a multipack such as Felix Every Day Party Mix Selection 44 × 85 grams or Gourmet Perle Mini Fillets 60 × 85 grams can make stocking up easier.

When buying wet food, also check the storage instructions. According to the product information, an opened Felix portion should be refrigerated and used within 24 hours. The time limit may differ for other products, so always follow the label.

Which specifications should you check?

1. Age and specific nutritional needs

Choose food that suits your cat’s life stage:

  • Kitten food contains a recipe and feeding guidance for growing cats. Examples include Iams Cat Kitten Ocean Fish and Whiskas Junior Classic Selection in Sauce.
  • Cat food for adult cats is intended for mature animals. The age indication and feeding guidelines are shown on the label.
  • For senior cats, a complementary product may be suitable, but check that the main food is specifically intended for the relevant life stage.
  • Cat food for sterilised cats often includes adjusted nutritional values and feeding recommendations. Farmina N&D Ocean Neutered Cat Herring and Purina One Sterilcat Beef & Grain Formula are described as complete food for sterilised or neutered adult cats.

A tailored variety is not a substitute for individual nutritional advice. If your cat is overweight, has persistent symptoms or suffers from a medical condition, it is sensible to consult a vet.

2. Complete or complementary

Look for the legally required designation on the packaging. “Complete pet food” or complete pet food means that the product is classified as a main food. “Complementary pet food” means complementary food.

Examples:

  • Felix Original Mix Selection in Jelly: complete wet food for adult cats.
  • Purina One Sensitive Adult Turkey & Rice: complete dry food for adult cats.
  • Felix Deli Moments Salmon: complementary snack, one 10-gram pouch per day according to the product description.
  • Purina Dentalife Denta Care Snacks: cat snack for adult cats; the recommended amount should be deducted from the main meal.

You should treat any performance claim as a claim made by the brand. For example, Purina states that the texture of Dentalife may help reduce tartar. Purina’s own research also mentions an effect on stool odour for some Purina One products. This information is not a medical guarantee.

3. Moisture, nutritional values and portion size

Wet food generally contains a high proportion of moisture and is sold in pouches, trays or tins. Dry cat food lasts longer once opened, but requires extra attention to portion sizes and providing enough drinking water.

Do not compare only the price per pack. Also consider:

  1. the price per kilogram;
  2. the number of daily portions;
  3. the recommended amount for your cat’s weight;
  4. the cost of any snacks;
  5. the shelf life after opening.

For example, Felix Every Day Party Mix Selection contains 44 portions of 85 grams, totalling 3.74 kilograms. Gourmet Gold Mousse contains 24 tins of 85 grams. The type of packaging and daily amount both help determine which option is most practical.

Recommended cat food by user profile

Suitable for: Budget-conscious beginners
Felix Every Day Party Mix Selection in Jelly Wet Cat Food 44x85g

Felix Every Day Party Mix Selection in Jelly Wet Cat Food 44x85g

Why it suits this profile: The multipack contains several flavours and individual 85-gram portions. This is practical for households that want to vary wet food regularly.

How this product avoids the pitfall

The product information states that this is complete food for adult cats. However, check the full composition and feeding guidance on the packaging you receive.

Key benefit & advantages

44 pouches, a total weight of 3.74 kg and 85-gram portions. The varieties include fish and meat flavours.

Suitable for: Shoppers looking for premium quality
Farmina N&D Ocean Neutered Cat Herring 5 kg

Farmina N&D Ocean Neutered Cat Herring 5 kg

Why it suits this profile: According to the product information, this dry food is intended for sterilised adult cats and contains herring as an important source of protein.

How this product avoids the pitfall

The target group is clearly stated. The analytical constituents, including 46% protein and 11% fat according to the supplied product information, can be checked on the label.

Key benefit & advantages

5 kg pack, herring and dried herring protein listed among the ingredients, plus a gradual transition over at least seven days.

Suitable for: Specific uses & intensive users
Iams cat kitten ocean fish 3kg

Iams cat kitten ocean fish 3kg

Why it suits this profile: This kitten food is designed to support growth and, according to the product description, contains DHA, taurine, vitamins and minerals, among other nutrients.

How this product avoids the pitfall

The life stage is clearly specified. This reduces the risk of choosing adult cat food for an animal that is still growing.

Key benefit & advantages

3 kg pack and ocean fish flavour. The product description states that 90% of the protein is of animal origin.

Looking for more options?

We have compiled a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Practical buying tips for cat owners

  • Switch to a new product gradually, preferably over several days.
  • Weigh out dry portions instead of continually topping up the food bowl.
  • Give snacks such as cat treats, a liquid salmon snack or dental care snacks for cats in moderation.
  • Deduct snack calories from the main meal when the packaging recommends this.
  • Store opened wet food in the fridge, sealed, according to the label.
  • Provide fresh drinking water, even if you mainly feed wet food.

Frequently asked questions about cat food

Is wet food better for cats than dry food?

Wet cat food generally contains more moisture and is sold in convenient portions. Dry food is easier to store and measure. The right choice depends on your cat’s preferences, whether the product is complete and the feeding guidelines. You can also combine both, provided the total daily amount is adjusted.

How much cat food does an adult cat need?

This depends on body weight, age, activity level and the type of food. Use the table on the packaging as a starting point. An average guideline, such as three 85-gram pouches, does not automatically apply to every cat. Check your cat’s weight regularly and adjust the portion if it changes.

Can a cat treat replace a meal?

No, not when the product is labelled as complementary pet food. Felix Deli Moments Salmon, INABA Churu Cat Tuna and Felix Soup are examples of complementary products. Give them alongside complete cat food and follow the maximum amount stated on the packaging.