Joybuy Insights

Choosing cat food and cat treats: how to avoid a poor purchase

Buying cat food and cat treats seems simple, until you have to choose between wet cat food, dry cat food, cat snacks, cat treats and cat soup. Packaging often highlights flavour, natural ingredients or hydration, but these terms do not always tell you what your cat needs every day.

The key question is therefore not which packaging looks most appealing, but what type of food you are buying, how much your cat should have and whether the ingredients are suitable for its intended use.

Three common pitfalls when buying cat food and treats

1. Mistaking a treat for complete food

A product may look like a complete meal on the packaging, while legally being a complementary pet food. This applies, for example, to INABA Churu, INABA Bisque and various cat treats. These products are intended as treats, toppers or supplements and do not replace complete food for adult cats.

So always check the legal product description. If it says “complete food” or “complete pet food”, the product is intended as everyday food within the stated guidelines. If it says “complementary pet food”, give it alongside a complete meal.

2. Looking only at the protein percentage

A higher protein percentage does not automatically mean that a product is better suited to your cat. With wet food, the moisture content also matters. A product containing 10% protein and 78% moisture cannot be directly compared with dry food, which has a much lower moisture content.

Also check the order of the ingredients, the recommended serving size and the calorie content when stated. With treats, the total amount given per day is particularly important.

3. Buying a multipack without calculating how quickly it will be used

A multipack of cat food may seem practical and good value, but only if your cat accepts the flavours and you can follow the recommended storage period after opening. A box containing 12 pouches of 85 grams is convenient for daily meals. A box of 50 Churu sticks is better suited to households where small treats are given regularly.

Do not compare only the price of the pack. Also compare the price per meal, pouch, stick or 100 grams.

The key specifications to check

Complete or complementary food

For an adult cat that receives wet or dry food every day, the description complete food for adult cats is a practical starting point. Products such as Gourmet Perle Mini Fillets Mix Turkey & Tuna and Felix Delicious Strips Farm Selection are described in the product information as complete food for adult cats.

Treats such as Felix Crispies, Whiskas Cat Sticks and INABA Churu are complementary products. Give them according to the feeding instructions and, if necessary, reduce the amount of main food accordingly.

Moisture content and serving format

Wet food generally contains considerably more moisture than dry food. The product information provided states, for example:

  • INABA Fun Bites Chicken Wraps: 93% moisture
  • INABA Churu Tuna: 91% moisture
  • INABA Bisque Tuna Recipe: 86% moisture
  • Felix Delicious Strips: 78% moisture
  • G'woon dry food: the moisture content is not specified in the product information

According to INABA's product information, Fun Bites and Churu are intended as treats or supplements for cats that do not drink much. This is a product claim made by the manufacturer; it is still important to make sure fresh drinking water is always available. A high-moisture treat does not remove the need for a daily supply of drinking water.

The texture is also worth considering. A lickable treat such as Churu or cat soup can be used as a topper. Dry biscuits are easier to portion and last longer after opening, but contain less moisture.

Ingredients and allergens

Do not just look for phrases such as “with chicken and salmon” or “with fish”. Check how much of these ingredients is actually included in the recipe. For example, Felix Delicious Strips lists varieties containing 4% chicken, beef, duck or turkey in the respective recipes. INABA Bisque Tuna lists 30% tuna.

For cats with a known sensitivity, a short ingredients list is easier to assess. According to the product description, INABA Bisque Tuna is offered as a product with a single animal protein source and without grains, gluten, soya, sugar or artificial colourings. This is a product specification, not a statement about medical suitability. If symptoms persist or your cat is on a prescribed diet, consult a vet.

Recommended choices for different types of cat owner

Suitable for: Budget-conscious beginners
Gourmet Mon Petit Intense Duo Meat & Fish Mix 6 x 50gr

Gourmet Mon Petit Intense Duo Meat & Fish Mix 6 x 50gr

Why it suits this profile: The 50-gram portions are suitable for cats that have several small meals. The multipack contains different flavour combinations, so you do not have to buy a large quantity of one variety straight away.

How this product avoids the pitfall

The small pouches help to reduce waste after opening and make portions easier to plan than one large opened pack.

Key benefit & highlights

Complete food for adult cats; 6 portions of 50 grams; several combinations with chicken and salmon, tuna and beef, and turkey and trout.

Suitable for: Shoppers looking for premium quality
Gourmet Perle Mini Fillets Mix Turkey & Tuna Multipack 12x85g

Gourmet Perle Mini Fillets Mix Turkey & Tuna Multipack 12x85g

Why it suits this profile: This option is aimed at anyone who wants to combine complete wet food for adult cats with variety in a convenient multipack.

How this product avoids the pitfall

The product information clearly states that this is complete food. This means the pouches are not limited to use as a snack or extra treat.

Key benefit & highlights

12 pouches of 85 grams; mini fillets in gravy; a turkey and tuna variety.

Suitable for: Specific uses & frequent treat-givers
INABA Churu Multipack Tuna & Chicken 50 pcs.

INABA Churu Multipack Tuna & Chicken 50 pcs.

Why it suits this profile: Ideal for households that regularly give a small reward, topper or lickable treat and want to keep several flavour varieties available.

How this product avoids the pitfall

The pack contains 50 tubes of 12 grams. This makes the portion clearer than with loose cat treats, where you have to estimate how much to give yourself.

Key benefit & highlights

91% moisture according to the product specification; 6 calories per treat according to the product information; can be used as a hand-fed reward or food topper.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Practical buying tips for Dutch households

  • Choose wet food if your cat mainly eats soft textures or you want to measure out portions for each meal.
  • Choose dry food for a main product that is easy to store. G'woon Adult Crunchy Meat and Fish Chunks and G'woon Adult Cat Bites with Fish come in 2 kg bags; seal the bag securely after use.
  • Use fish-flavoured cat treats such as Felix Crispies or Whiskas Cat Sticks as a supplement, not as a meal.
  • Compare chicken and salmon cat food by checking the ingredients list. The description on the front does not always indicate how much chicken or salmon the product contains.
  • Refrigerate opened wet products according to the label. According to the product information, INABA Bisque and Churu must be refrigerated after opening and used within 24 hours.

Frequently asked questions about cat food and cat treats

What is the difference between wet food and cat soup?

Wet food is usually intended as a complete meal or complementary food, depending on the legal product description. Cat soup generally has a liquid texture and is more often used as a snack, topper or extra treat. Always check whether the product is complete or complementary.

How many cat treats can an adult cat have per day?

This varies by product and by cat. Follow the feeding guidelines on the packaging and take your cat's weight, age, activity level and amount of main food into account. INABA Churu's product information recommends 1 to 2 sticks per day as a treat for adult cats; Whiskas Cat Sticks states a maximum of 1 stick per day. Treats should not replace the main meal.

Is a multipack of cat food better value?

A multipack can reduce the price per portion and is practical for everyday use. This benefit disappears if your cat leaves certain flavours or if opened pouches are kept for too long. So calculate the price per 100 grams or per meal, and choose a pack size that suits your cat's eating habits.