Joybuy Insights

Choosing cat food: how to find the right nutrition without falling into marketing traps

A bag of cat food or a multipack of wet food may seem like an easy choice. Yet many cat owners make the same mistakes: they focus mainly on the flavour shown on the front, buy a large pack without calculating the daily portion, or mistake a snack for a complete meal. By checking the right things, you can find cat food that suits your cat’s age, lifestyle and preferences.

Common pitfalls when choosing cat food

1. An appealing flavour says little about nutritional value

“Chicken”, “fish” or “salmon” on the packaging does not automatically mean that this ingredient makes up the largest part of the recipe. So check the ingredients list and the analytical constituents. When choosing chicken cat food or fish cat food, it is important to see which animal-derived ingredients are actually listed and in what proportions.

2. Not every product is complete cat food

The packaging states whether the product is complete food or complementary food. Complete cat food is intended as a daily main meal when given according to the stated portion. Cat broth, creamy snacks and some wet treats are often complementary. They can add variety, but they do not replace a complete meal.

INABA Churu, INABA Broth and INABA Bisque are described as complementary food in the product information. Their high moisture content of around 90.5 to 93% also makes these products suitable as a snack or supplement, rather than as a sole source of nutrition.

3. A large pack is not always better value

Dry cat food remains usable for longer after opening than wet food, but it still needs to be sealed properly and stored in a dry place. With wet cat food, you need to consider opened portions in the fridge and the limited shelf life after opening. A cat food multipack is practical if your cat enjoys all the varieties, but less useful if your cat quickly loses interest in a particular flavour.

Three things to check before buying cat food

1. Age and life stage

Choose food that matches your cat’s life stage:

  • Kitten food contains, according to the manufacturer’s product information, nutrients intended to support growth and development. For example, Iams Cat Kitten Ocean Fish is aimed at kittens and contains DHA, taurine, vitamins and minerals according to the stated product composition.
  • Cat food for adult cats is formulated for cats from around one year old, depending on the label.
  • Formulas for spayed or neutered cats are available with adjusted protein and fat ratios. This does not mean that every cat automatically needs such a product; body weight, activity levels and portion size remain important.

Always follow the feeding guidelines on the packaging and adjust the amount to your cat’s condition and activity level. If your cat has a medical condition or experiences a noticeable change in weight, it is sensible to consult a vet.

2. Complete or complementary food

Look on the label for the legally required description of the type of pet food. A complete product, such as some varieties from Iams, Purina ONE, Whiskas and Gourmet, is intended as a daily food. A complementary product, such as broth or cat treats, should be given alongside the main meal.

Also check the moisture content. Wet food generally contains a lot of moisture, whereas cat biscuits are considerably drier. Switching between dry and wet food can be practical, but calculate the total daily amount to avoid overfeeding.

3. Portion, pack size and storage

Do not compare only the price per pack; also look at the price per kilogram or per meal. A 10 kg bag of Iams Cat Adult Chicken is particularly useful for households with enough storage space and a cat that tolerates the product well. An 800 g bag, such as Iams Vitality Adult Cat Food, is more convenient if you want to try a flavour first.

With wet food, portions of 48, 50 or 85 grams are easy to manage. Gourmet Gold Mousse comes in 85 g tins, while Felix Soup comes in 48 g pouches. Store opened wet food covered in the fridge and follow the instructions on the packaging.

Recommended cat food by user profile

Suitable for: Budget-conscious beginners
Purina One Adult Salmon - Whole Grains - 800 g

Purina One Adult Salmon - Whole Grains - 800 g

Why it suits this profile: An 800 g pack lets you try fish cat food without immediately committing to a large supply.

How this product avoids the pitfall

The product information states that this is complete food for adult cats. Check the current packaging for the full composition and feeding guidelines.

Key benefit & advantages

Salmon is listed as the first ingredient according to the product information; the bag contains 800 grams of dry food.

Suitable for: Buyers seeking premium quality
Farmina N&D Ocean Cod, Spelt, Oats and Orange Flavor Adult Cat Food 1.5kg

Farmina N&D Ocean Cod, Spelt, Oats and Orange Flavor Adult Cat Food 1.5kg

Why it suits this profile: Suitable for anyone who wants to compare a specific fish formula and a detailed ingredients list.

How this product avoids the pitfall

The composition gives specific percentages for fresh and dehydrated cod, spelt and oats. This allows you to check the product information for yourself.

Key benefit & advantages

1.5 kg pack; cod and fish oil are listed in the ingredients.

Suitable for: Specific needs & intensive users
Farmina N&D Prime Complete Cat Food for Neutered Cats - Chicken - 300g

Farmina N&D Prime Complete Cat Food for Neutered Cats - Chicken - 300g

Why it suits this profile: Designed for cat owners looking for food for a spayed cat and wanting to fine-tune portions accurately.

How this product avoids the pitfall

The product information explicitly states that it is suitable for spayed cats and provides daily amounts based on body weight.

Key benefit & advantages

300 gram pack; 38% crude protein and 16% crude fat according to the stated product composition.

Suitable for: Budget-conscious beginners
Felix Soup Farm wet cat food 6 x 48 g

Felix Soup Farm wet cat food 6 x 48 g

Why it suits this profile: Handy for anyone who wants to give their cat a small broth-based supplement alongside its usual cat food.

How this product avoids the pitfall

The product is described as complementary food for adult cats. This makes it clear that it should not be used as a complete main meal.

Key benefit & advantages

Six 48-gram portion pouches; 88% moisture according to the product specification.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about cat food

What is suitable cat food for an adult cat?

Choose a product labelled as complete food for adult cats. Then compare the ingredients, analytical constituents and feeding guidelines with your cat’s weight and activity level. A snack or cat broth can be given alongside it, but should not replace the main meal.

Is wet or dry cat food more convenient?

That depends on your household and your cat’s preferences. Dry food is easy to portion and store. According to the product specification, wet food generally contains more moisture and is often supplied in individual portions. When combining both types, check the total daily amount.

How long does cat food last after opening?

Store dry food sealed, somewhere cool and dry. Opened wet food should be covered and kept in the fridge, then used within the period stated on the label. Some INABA products, for example, state that they should be refrigerated after opening and used within 24 hours. Always check the packaging for your particular variety.