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Choosing cat food: how to find the right nutrition without falling into marketing traps

A bag of dry food or a multipack of wet food may seem like an easy choice. However, cats vary considerably in age, activity level, preferences and nutritional needs. A kitten needs different food from an adult cat, while a cat that drinks very little may benefit from more wet food or a moisture-rich supplement.

When choosing cat food, focus on what is actually stated on the label. Terms such as “with chicken”, “with fish” or “for sensitive cats” say little on their own about whether a product is suitable.

Three common pitfalls when choosing cat food

1. Mistaking a snack for complete food

Not every product that looks like a meal is complete cat food. The packaging will state whether it is “complete pet food” or “complementary pet food”. Wet and dry food labelled as complete is intended to be given as daily food in line with the feeding guidelines. Cat treats, broth and lickable sticks are usually complementary.

For example, INABA Fun Bites Cat Chicken Wraps Tuna contains 93% moisture but is listed as complementary pet food in the product information. It can be given as a treat or moisture-rich supplement, but it does not replace a complete meal.

2. Looking only at the flavour mentioned

“With chicken” does not automatically mean that chicken is the main ingredient. Check the ingredients and the percentage of the animal ingredients mentioned. According to the product information, each variety in Felix Original Mix Selection in Jelly contains 4% of the highlighted ingredient, such as beef, chicken, tuna or salmon.

This makes such a mix appealing if you want to offer variety, but less suitable if you are deliberately looking for a single specific protein source. If you suspect a food intolerance, it is best to consult a vet first and compare labels carefully.

3. Buying a large pack without calculating how much you use

A 3.8 kg bag or a cat food multipack can be practical, but only if your cat accepts the flavour and the food is stored correctly. An opened bag of dry food should be sealed properly and kept somewhere cool and dry. According to the product information, an opened pouch of wet food should generally be refrigerated and used within 24 hours.

That is why you should calculate the price per meal, not just the price of the pack. A smaller pack can sometimes be the wiser choice when trying a new recipe.

Which features should you check?

1. Age and life stage

Choose food that suits your cat’s age:

  • Kitten food is intended for kittens from weaning until around 12 months, depending on the feeding guidelines.
  • Cat food for adult cats is formulated for mature animals. Check whether the product is recommended from one year of age or for a different age group.
  • Feeding guidelines may differ for neutered, senior or less active cats.

According to the product information, Purina One Junior Kitten Food Chicken & Grain Formula is intended for kittens from weaning until 12 months and also for pregnant or nursing cats. Purina One Adult Salmon - Whole Grains - 800 g, on the other hand, is intended for adult cats from one year of age.

2. Complete or complementary

This is one of the most important checks. According to the label, complete wet or dry food contains the nutrients required when it is given as a main food. A complementary product should be used as a snack, topping or extra treat.

For example, INABA Churu Cat Tuna is a lickable stick containing 91% moisture, with a stated serving size of one to two sticks per day for adult cats. The packaging states that it is not a complete meal. Always provide fresh drinking water as well.

3. Moisture content, portion size and ingredients

Wet cat food generally contains more moisture than dry cat food. This can be useful for cats that do not drink much, but it does not mean that wet food can be given without limits. Check the:

  • moisture percentage;
  • protein and fat content;
  • recommended daily amount;
  • calorie content, where stated;
  • ingredients and any known allergens.

According to the label, INABA Broth Chicken with Salmon Recipe contains 93% moisture and is intended as a hydrating treat. According to INABA’s own information, the broth was developed to provide additional moisture; it is not a replacement for drinking water or veterinary advice.

Recommended choices for different types of cat owner

Suitable for: Budget-conscious beginners
g'woon Adult Cat Bites with Fish 2kg

g'woon Adult Cat Bites with Fish 2kg

Why it suits this profile: The 2 kg bag is practical for everyday feeding, and the fish variety is easy to portion for an adult cat.

How this product avoids the pitfall

The product information clearly states that this is complete dry food for adult cats. However, check whether your cat tolerates fish, meat and grains.

Key benefit & advantages

2 kg contents; fish variety; suitable for daily portions and easy storage.

Suitable for: Shoppers looking for premium quality
Purina One Adult Salmon - Whole Grains - 800 g

Purina One Adult Salmon - Whole Grains - 800 g

Why it suits this profile: A complete adult formula with salmon as the first listed ingredient, in a convenient 800 g pack.

How this product avoids the pitfall

The product page states that this is complete food for adult cats. The claim of up to 40% less tartar is based on Purina’s own research and should not be treated as a guarantee.

Key benefit & advantages

Complete food; salmon as the first ingredient; 800 g pack for trying it first.

Suitable for: Specific use & frequent users
INABA Fun Bites Cat Chicken Wraps Tuna

INABA Fun Bites Cat Chicken Wraps Tuna

Why it suits this profile: Convenient as a moisture-rich treat, topper or reward for cats that drink very little or enjoy trying different flavours.

How this product avoids the pitfall

The complementary pet food label makes it clear that you should not use this as a main meal. Portions can be adjusted alongside your cat’s usual food.

Key benefit & advantages

93% moisture; four flavours; can be given as a snack or mixed with regular food.

Suitable for: Growing kittens
Purina One Junior Kitten Food Chicken & Grain Formula 800g

Purina One Junior Kitten Food Chicken & Grain Formula 800g

Why it suits this profile: According to the product information, this formula is intended for kittens from weaning until 12 months and is labelled as complete food.

How this product avoids the pitfall

The age group is clearly stated. This helps you avoid choosing adult cat food for a kitten with different nutritional needs.

Key benefit & advantages

Chicken & grain formula; 800 g; suitable for the growth stage according to the label.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Practical buying tips for Dutch cat owners

  • Switch to new food gradually, mixing the old and new products according to a gentle transition schedule.
  • Weigh out dry food instead of continually topping up the bowl.
  • Always provide access to fresh drinking water with dry food.
  • Store unopened wet food in a cool, dry place; refrigerate leftovers after opening and follow the instructions on the packaging.
  • Adjust the portion according to weight, age, activity level and any treats.
  • Use hydrating cat treats as a supplement, not as a replacement for complete cat food.
  • If symptoms persist, your cat’s appetite changes significantly or you suspect an allergy, ask a vet for advice.

Frequently asked questions about cat food

Is wet cat food better than dry cat food?

Not in every situation. Wet cat food contains more moisture, while dry food is easy to store and portion. The choice depends on your cat’s preference, the ingredients and the daily feeding guidelines. A combination can be practical, provided the total amount remains appropriate.

How long does cat food last after opening?

Dry cat food remains usable for longer when stored in a properly sealed container in a cool, dry place. Opened wet food usually needs to be refrigerated and used within 24 hours according to the product information. Always check the packaging, as instructions vary between products.

Which cat food is suitable for a sensitive cat?

Start by looking at the ingredients, protein sources and life stage. “Cat food for sensitive cats” is no guarantee that every animal will tolerate it. According to the manufacturer, Purina One Sensitive Adult Cat Food Turkey & Rice Formula has a recipe with no added wheat; claims relating to digestion come from Purina and do not constitute individual medical advice. If problems recur, it is sensible to consult a vet.