Joybuy Insights

Choosing cat food without falling for marketing traps: how to find the right option

A bag of cat food can seem simple to choose – until you start comparing labels, flavours and nutritional claims. Looking for wet cat food, dry cat food or a cat food multipack? Your cat’s life stage, lifestyle and nutritional needs matter more than eye-catching words on the packaging.

Many cat owners spend more than they need to on a product that isn’t quite right for their cat. Use these practical checks to compare cat food based on information you can verify.

Three common cat food pitfalls

1. A prominent flavour doesn’t tell you how much chicken is inside

The packaging might say “cat food with chicken”, but that doesn’t always mean chicken is the main ingredient. Check the ingredients and the percentage. For example, Whiskas Adult Wet Cat Food Chicken states that the chunks contain 4% chicken. That’s more specific than just naming the flavour.

Similarly, according to the product information, each variety in Felix Original Mix Selection in Jelly contains 4% of the ingredient named in the flavour. The rest of the ingredients include meat and animal derivatives, fish derivatives, vegetable protein extracts, minerals and sugars.

2. “Complete” and “complementary” are easy to confuse

Complete cat food is intended to provide a full diet when fed according to the instructions. A complementary product should be given alongside other food. This distinction matters for fillets, treats and some smaller portions.

Sheba Filets Chicken & Tuna 16 x 60g is described in the product information as complementary food or a treat. So it doesn’t automatically replace your cat’s daily food. Always check the legal product name on the packaging, such as “complete pet food for adult cats” or “complementary pet food”.

3. A larger pack isn’t always better value

A cat food multipack or 10 kg bag can reduce the cost per portion, but only if your cat likes the food and you store it properly. Once opened, wet food in pouches, trays or tins has a limited shelf life. Any unused portions should be refrigerated according to the packaging instructions.

With dry food, freshness is especially important. Seal a large bag securely, store it in a dry place and, if you like, decant the food into an airtight storage container. This helps you avoid buying a large pack that your cat eventually finds less appealing.

Which details should you check?

1. Life stage and lifestyle

First, choose between kitten food, adult cat food and senior cat food. A cat aged seven or over may benefit from a formula specifically labelled as senior food. According to its product description, Perfect Fit Senior Cat Food 7+ Chicken is intended for cats aged seven and over.

For indoor cats, activity levels are an important consideration. According to the brand’s product information, Purina ONE Bifensis Indoor Adult Cat Food Turkey & Grain Formula 800g has been developed for cats that live mainly indoors. Its ingredients include turkey, wholegrain wheat and chicory root. This information can help you compare products, but it isn’t a substitute for individual feeding advice.

Nutritional needs can also change after neutering. For cat food for neutered cats, check the recommended amount for your cat’s body weight. For example, Farmina N&D Prime Neutered Cat Chicken gives different daily amounts for cats weighing 2 to 5 kg. Adjust the portion to suit your cat’s weight, activity level and individual condition.

2. Moisture content and food type

Wet cat food usually contains a lot of moisture. For example, the product information for Felix Original Mix Selection in Jelly gives a moisture content of 82%. Whiskas Adult Wet Cat Food Chicken in Jelly lists 83%. Wet food can appeal to cats that enjoy a soft texture, but always check the full nutritional information.

Dry cat food has a much lower moisture content. According to its description, Iams Cat Adult Chicken 10kg contains animal proteins, omega 3 and 6 fatty acids, taurine and a fibre blend with prebiotics and beet pulp. Adjust the exact portion to your cat’s weight and activity level.

3. Texture, portion size and storage

The format can affect how convenient a food is to use every day:

  • Cat food mousse and cat food pâté have a smooth texture.
  • Cat food trays and small pots are handy for portion control.
  • Cat food pouches are easy to open and suit individual meals.
  • A 400 g tin can be practical for households with several cats, but needs to be refrigerated properly once opened.
  • A cat food multipack offers variety, for example chicken, beef, tuna and salmon.

For a multipack, check whether each flavour provides a complete meal. A mixed selection may contain products with different ingredients and nutritional values.

Product choices for different types of cat owner

Suitable for: Budget-conscious first-time buyers
Iams Vitality Adult Cat Food with Fresh Chicken 800g

Iams Vitality Adult Cat Food with Fresh Chicken 800g

Why it suits this profile: This dry food is a straightforward option for owners of adult cats who want to try a smaller pack first. According to the product description, it’s a complete food made with fresh chicken.

How this product avoids the pitfall

The 800g pack reduces the risk of a large supply going unused if your cat doesn’t take to the kibble.

Key benefits & highlights

Complete food for adult cats; chicken as the named flavour; contains omega 3 and 6 and taurine, according to the description.

Suitable for: Shoppers looking for premium quality
Farmina N&D Prime Neutered Cat Chicken 1.5 kg

Farmina N&D Prime Neutered Cat Chicken 1.5 kg

Why it suits this profile: This variety is intended for neutered cats and provides clear analytical values, including 38% crude protein and 16% crude fat.

How this product avoids the pitfall

The packaging includes feeding guidance by body weight, so you can measure portions more accurately than you could by relying on the flavour name alone.

Key benefits & highlights

Complete food for neutered cats; chicken and dried chicken as named protein sources; 1.5 kg pack.

Suitable for: Specific needs & committed users
Purina One Bifensis Indoor Adult Cat Food Turkey & Grain Formula 800g

Purina One Bifensis Indoor Adult Cat Food Turkey & Grain Formula 800g

Why it suits this profile: According to information from Purina, this formula is tailored to adult cats that live mainly indoors.

How this product avoids the pitfall

This variety is specifically labelled for indoor cats, so you don’t have to rely on a general adult formula alone.

Key benefits & highlights

Turkey and wholegrains as named ingredients; 800g pack; formula for indoor cats according to the product information.

Looking for more options?

We’ve put together a complete, up-to-date list of products that meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about cat food

Is wet or dry cat food better?

It depends on your cat’s preferences, nutritional needs and your daily routine. Wet food usually contains more moisture and is available as mousse, pâté, chunks in jelly or gravy. Dry food is easier to portion and store. With either type, check whether the product is labelled as complete food.

How much cat food does an adult cat need?

Use the feeding guide on the packaging as a starting point, and take your cat’s body weight, activity level and condition into account. A neutered or less active indoor cat may need a different amount from an active outdoor cat. Include treats in the total and adjust portions gradually.

How long does cat food keep once opened?

Always follow the label. For many wet food products, the advice is to refrigerate leftovers and use them within 24 to 48 hours. Keep dry food sealed in a cool, dry place. Check the best-before date and discard the food if its smell, colour or texture has changed noticeably.