Joybuy Insights

Choosing cat food: how to find the right nutrition without falling into marketing traps

Buying a bag of cat food seems simple, until you have to choose between dry food, wet food, kitten food, senior cat food and varieties for sterilised or sensitive cats. Packaging is often covered in promises about taste, vitality and healthy digestion. Yet a prominent claim does not always tell you whether the product is suitable for your cat.

Start by checking the product category, life stage and nutritional information. This helps you avoid paying too much for a product that does not suit your cat’s age, activity level or eating habits.

Three common pitfalls when choosing cat food

1. Confusing an appealing flavour with complete nutrition

Cat food with salmon, cat food with chicken, or a mix of beef, chicken and fish may sound appealing. However, check whether the packaging states that it is complete food. Some products are complementary, such as soups and cat snacks. These are intended as treats and do not automatically replace a daily meal.

Felix Soup is one example. According to the product information, it is complementary food for adult cats. It can add variety, but should be given alongside a complete meal.

2. Ignoring an age or target-group claim

Kitten food is formulated for young cats, while cat food for adult cats is intended for animals from around 1 year old. Senior cat food, such as food for cats aged 7 and over, has a different purpose again. So do not simply give every cat in your household the same product.

Also look out for terms such as sterilised cat, sensitive cat or indoor cat. These labels indicate the situation the recipe has been formulated for, but they are not a substitute for personalised advice from a vet if your cat has health problems.

3. Treating a benefit claim as a proven result

Brands may make specific functional claims. For example, Purina One states that certain products support the gut microbiome. The turkey and rice variety also mentions a reduction in unpleasant odours from faeces. This latter claim is based on Purina’s own research and should therefore not be regarded as a guaranteed result for every cat.

Alongside such claims, look for verifiable information: whether the product is complete or complementary food, the recommended age, ingredients, analytical constituents, portion size and storage advice.

Which features should you check?

1. Complete or complementary food

This is the first thing to check. Complete food is intended, according to the label, to be given as a daily diet within the recommended quantities. Complementary food is an additional product.

Examples:

  • Wet cat food in pouches can be complete food.
  • A liquid snack or cat soup is often complementary.
  • Cat snacks count as extra calories; adjust the main meal if necessary.
  • When combining dry and wet food, follow the quantities stated on the packaging.

2. Life stage and specific needs

First choose according to life stage:

  • Kitten food: for kittens, for example from 2 to 12 months.
  • Cat food for adult cats: generally for cats from 1 year old.
  • Senior cat food: for older cats, for example from 7 years old.
  • Cat food for sterilised cats: formulated according to the feeding instructions for sterilised or neutered adult cats.
  • Cat food for sensitive cats: intended for cats that may benefit from a recipe containing specific ingredients or no added wheat.

A sensitive digestive system or a sudden change in eating habits requires consultation with a vet. Do not use commercial nutritional claims as a diagnosis.

3. Portion, packaging and shelf life

A multipack may seem like good value, but check that your cat actually eats the flavour and texture. A large cat food multipack can lead to waste if several pouches remain unused.

Pay attention to:

  • The weight per pouch or tin.
  • The recommended daily quantity.
  • The best-before date and batch information on the packaging.
  • Refrigeration after opening.
  • The recommended period for use after opening.
  • A securely sealable container for dry food.

Wet food is usually served at room temperature. Leftovers should be refrigerated according to the product label and used within the stated period. Always provide fresh drinking water.

Our recommendations by shopping profile

Suitable for: Budget-conscious beginners
Felix Every Day Party Mix Selection in Jelly Wet Cat Food 44x85g

Felix Every Day Party Mix Selection in Jelly Wet Cat Food 44x85g

Why it suits this profile: The multipack contains 44 portions of 85 grams in a range of flavours, including salmon, beef, chicken and tuna. This is practical for households that want to try different varieties without buying lots of individual packs.

How this product avoids the pitfall

The product information states that this is complete food for adult cats. However, check the portion instructions and the shelf life after opening.

Key benefit & advantages

44 individual pouches, several flavours and a clear indication that it is for adult cats.

Suitable for: Shoppers looking for premium quality
Purina One Adult Salmon Whole Grains 800 g

Purina One Adult Salmon - Whole Grains - 800 g

Why it suits this profile: This dry food is labelled as complete food for adult cats from 1 year old. According to the product description, salmon is listed as the first ingredient.

How this product avoids the pitfall

The life stage and product type are clearly stated. Claims about the gut microbiome and tartar come from the product information and are not a guarantee.

Key benefit & advantages

800 grams of dry food, salmon listed as the first ingredient according to the product description, and suitable for adult cats.

Suitable for: Specific use & frequent shoppers
Purina One Sterilcat Beef Grain Formula 800 g

Purina One Sterilcat Beef & Grain Formula Sterilised Adult Cat Food 800g

Why it suits this profile: This variety is specifically labelled for sterilised or neutered adult cats. The product information states that it contains 37% protein and 13% fat, and provides feeding advice based on body weight.

How this product avoids the pitfall

Portions are linked to weight categories. This helps you avoid feeding by guesswork, but the quantity should be adjusted according to activity level and body condition.

Key benefit & advantages

A targeted formulation for sterilised cats, an 800-gram pack and stated analytical values.

Suitable for: Households with an older cat
Whiskas Senior Wet Cat Food Classic Selection in Sauce 7+

Whiskas Senior Wet Cat Food Classic Selection in Sauce 7+ 12 x 85 g

Why it suits this profile: The packaging is intended for senior cats aged 7 and over and contains 12 portion pouches of 85 grams in gravy.

How this product avoids the pitfall

The age indication is clearly stated. Feeding quantities are provided for different weights and should be adjusted gradually when changing over.

Key benefit & advantages

Complete wet food for senior cats according to the product information, with convenient portion pouches and a gravy texture.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about cat food

Is wet food better for cats than dry food?

That depends on your cat’s preferences, nutritional needs and the label. Wet food generally contains a lot of moisture and is offered in portions. Dry food is easy to measure and store. Both can be complete food. Check the nutritional information and always provide fresh drinking water.

How often should I give my cat food?

Follow the feeding guidelines on the packaging and, preferably, divide the daily quantity between several meals. The right amount depends on age, weight, activity level and body condition. Snacks and complementary products must be included when determining the total daily quantity.

How do I switch to a different cat food?

Gradually mix the old and new food over several days. Start with a small amount of the new product and increase it step by step. Monitor your cat’s appetite and stools. If problems persist, your cat refuses food or you are unsure which food is right, contact a vet.