Joybuy Insights

Choosing Cat Food Without the Marketing Traps: How to Find the Right Food for Your Cat

Buying cat food seems straightforward – until you start comparing labels, flavours, portion sizes and nutritional claims side by side. An attractive packet doesn't always tell you whether the product is suitable as a daily meal. Misunderstandings are especially common with wet cat food, cat kibble and hydrating supplements.

So watch out for these three common pitfalls:

  • “With fish” doesn’t automatically mean lots of fish. Some recipes feature a type of fish prominently on the front, while the actual amount in the ingredients is limited.
  • A treat or cat soup is not the same as complete cat food. Supplementary cat food can be handy for variety or extra moisture, but it doesn’t replace a full meal.
  • A larger pack isn’t always better value. With fussy cats, a multipack of one flavour might go uneaten. Smaller portions also help reduce food waste.

The Key Points on the Label

1. Check Whether It’s Complete or Supplementary Food

Complete cat food is intended to be given as the main meal within the stated life stage. Supplementary cat food is meant as a treat, topping or extra. For example, INABA Bisque Cat Tuna Recipe 40g and INABA Broth Chicken with Tuna Recipe are described as supplementary foods. They suit a cat that doesn’t drink much or appreciates extra variety, but they are not a replacement for a full meal.

Felix Soup Fish 6×48g is also labelled as a supplementary food for adult cats. The packaging recommends one pouch per 4 kg of body weight per day, as a complement to a balanced diet. Always follow the label and adjust the amount according to the main food.

2. Look Beyond the Flavour Name

With cat food with salmon, cat food with tuna or cat food with fish, the exact composition matters. In Felix Double the Tasty Salmon, Sea Fish & Beetroot, the product information states that the total product contains 1.7% salmon and 1.7% sea fish. That’s quite different from a recipe where fish is the main ingredient.

Gourmet Perle Sauce Delight contains varieties with beef, chicken, tuna and salmon. According to the stated composition, each variety contains 4% of the named ingredient. This multipack is therefore mainly interesting for owners who want to alternate flavours, not for those seeking a single source of fish.

Also check the full ingredients list for grains, plant-based protein extracts, meat by-products and oils. A short marketing name doesn’t give you enough information about that.

3. Match Texture, Moisture and Portion to Your Cat

Wet cat food generally contains more moisture than dry cat food. That can be practical for a cat that doesn’t drink much on its own, but a moist treat or cat soup remains supplementary if it says so on the packaging.

Also pay attention to the form:

  • Cat pâté has a smooth, soft texture and can be suitable for cats that leave chunks behind.
  • Mini fillets or pieces in sauce offer more texture and are handy for cats that like to chew.
  • Cat kibble is easy to portion and store, but always provide fresh drinking water.
  • Cat soup and broth can be given as an extra or topping, according to the stated portion.

For kittens, a product for adult cats isn’t automatically suitable. Choose food that clearly states the correct life stage. IAMS Cat Kitten Ocean Fish 3kg, for example, is specifically described as kitten food, whereas many products below are intended for adult cats.

Our Recommendations by Use Case

Suitable for: Budget-conscious beginners
g'woon Cat Pate Salmon 100g

g'woon Cat Pate Salmon 100g

Why this fits the profile: According to the product information, this soft cat pâté is intended as a complete cat food for adult cats. The 100 g pack is a manageable size for anyone wanting to try a flavour first.

How this product avoids the pitfall

The product information clearly states the life stage and its complete nature. This makes it less likely to be confused with a treat or supplementary topping.

Key benefit & highlights

Soft pâté texture, salmon as the named ingredient variant and a 100 g portion.

Suitable for: Shoppers seeking top quality
Gourmet Perle Sauce Delight Beef Chicken Tuna Salmon Multipack

Gourmet Perle Sauce Delight Beef, Chicken, Tuna & Salmon Multipack

Why this fits the profile: The multipack combines several recipes in sauce and, according to the product information, is a complete cat food for adult cats. That suits households where variety matters.

How this product avoids the pitfall

The composition and the proportion of the named flavours are specified. Do check whether your cat tolerates multiple protein sources well.

Key benefit & highlights

12 pouches of 85 g, four flavour varieties and a stated moisture content of 80%.

Suitable for: Specific use & intensive users
INABA Broth Chicken with Salmon Recipe

INABA Broth Chicken with Salmon Recipe

Why this fits the profile: According to the label, this supplementary product contains 93% moisture and can be given directly as a hydrating extra. It’s aimed at cats that don’t drink much.

How this product avoids the pitfall

The product’s status as supplementary food is clearly stated. So use it alongside complete cat food, not as a full daily meal.

Key benefit & highlights

50 g per pack, 93% moisture and chicken broth with chicken and salmon as the named ingredients.

Suitable for: Cats that prefer dry food
Felix dry cat food Seaside Sensations 4 kg

Felix dry cat food Seaside Sensations 4 kg

Why this fits the profile: The product information describes this as a complete and balanced dry food for adult cats. The 4 kg pack suits daily use in a household with one or more cats.

How this product avoids the pitfall

The nutritional status and guideline for a 4 kg cat are stated. Measure the portion rather than topping up indefinitely, especially for indoor cats.

Key benefit & highlights

4 kg pack, 30% protein according to the product information and a feeding guideline for dry or combined feeding.

Looking for more options?

We’ve put together a full, up-to-date list of products that fully meet these strict selection criteria and comply with current European safety regulations.

Frequently Asked Questions About Cat Food

Is wet food or dry food better for cats?

That depends on your cat’s preference, the nutritional status of the product and the daily portion. Wet food generally contains more moisture, while dry food is easy to store and measure. A combination can be practical, as long as you adjust the total amount and use a complete product as the base.

How much cat food does an adult cat need?

Use the feeding guideline on the packaging as a starting point. The right number of grams or pouches depends on body weight, age, activity level and the energy value of the food. Weigh portions and adjust them when body weight or body condition changes.

How long does opened cat food keep?

Store opened wet food covered in the fridge and follow the time stated on the label. In the product information for several of the products mentioned, the usage period is 24 to 48 hours. Don’t leave wet food at room temperature for long periods, and throw away any leftovers your cat doesn’t eat.