Joybuy Insights

Choosing Cat Food Without the Marketing Traps: A Practical Guide for Adult Cats

Finding the right bag or pack of cat food might seem straightforward – until you have to choose between wet food, dry food, multipacks, flavours and various nutritional claims. An attractive packet doesn't always tell you enough about whether it's suitable for your cat's daily needs.

So it's worth paying close attention to what's actually on the label. Here are three common pitfalls when comparing cat food:

  • A flavour name doesn't tell you how much of that ingredient is actually in there. If it says "cat food with chicken" or "cat food with fish", check the percentage of chicken, tuna or salmon in the ingredients list.
  • A multipack can be less practical than you'd expect. Lots of variety is handy for cats that enjoy a change, but do check the portion size, shelf life and storage instructions after opening.
  • A treat is not a substitute for a complete meal. Products like cat treats or liquid snacks can be a nice addition, but look on the label for "complete cat food" or "complementary pet food".

What to Look for in Cat Food

1. Check Whether It's Complete or Complementary Food

For daily meals, the label complete pet food for adult cats is a practical starting point. This means the product is intended as a full diet for the relevant life stage, according to the product information.

A product labelled "complementary pet food" is intended for a different purpose. For example, INABA Fun Bites Cat Chicken Wraps Chicken with Pumpkin is described as a treat or topper, not as a replacement for complete cat food. So use such products alongside the main meal and keep an eye on the total daily amount.

If you're unsure, it's wise to check the full nutritional information on the packaging. An appealing word like "natural", "premium" or "high protein" doesn't on its own tell you how the food fits into a daily feeding plan.

2. Compare Moisture, Protein and Fat Fairly

Wet cat food typically contains a lot of moisture. For instance, the product information for Gourmet Gold Mousse states 77.5% moisture, 10.5% protein and 7% fat. Sheba Mini Fillets in Gravy lists 82% moisture, 8.5% protein and 4.5% fat.

Dry food contains much less moisture, which makes the analysis look quite different. Felix Double the Tasty Salmon, Sea Fish & Beetroot lists, among other things, 30% protein and 11% fat in an 800 g pack. So don't compare wet and dry food on just one percentage – the moisture content heavily influences the ratio.

Also pay attention to the feeding guidelines for your cat's weight. The guideline is a starting point; age, activity level, body condition and whether your cat has been neutered can all affect the portion size needed. Always make sure fresh drinking water is available.

3. Look at the Ingredients and the Portion Packaging

The ingredients are listed in descending order by weight. So a flavour name can be broader than the picture on the packet might suggest. For example, the product information for Felix Delicious Fish Strips in Sauce lists different fish varieties and a 4% share of the named fish in each variation.

A portion of 80 or 85 g is handy for serving fresh. Larger packs, such as a cat food multipack of 12, 20 or 60 units, can be good value if your cat enjoys the product and you have enough storage space. Do check the best-before date and follow the storage instructions after opening. Many opened wet foods need to be kept in the fridge and used within a maximum of two days – always follow the label.

Our Recommendations by Cat Owner Type

Best for: Budget-conscious beginners
Gourmet Gold Mousse Tuna, Liver, Turkey & Beef Multipack

Gourmet Gold Mousse Tuna, Liver, Turkey & Beef Multipack

Why this fits the profile: The pack contains 8 portions of 85 g and four flavour varieties. That makes it easy to get acquainted with soft cat food without buying a large quantity of just one flavour straight away.

How this product avoids the pitfall

The flavour variation is clearly stated and the portions are individually packed. Do check the individual ingredients for each variety.

Key benefit & highlights

Complete wet food for adult cats according to the product information; 8 x 85 g; mousse texture.

Best for: Shoppers seeking top quality
Gourmet Perle Mini Fillets Chicken Rabbit Beef Salmon

Gourmet Perle Mini Fillets - Chicken, Rabbit, Beef & Salmon

Why this fits the profile: If you want to offer different textures and flavours, here you get 60 portions of 85 g with mini fillets in sauce.

How this product avoids the pitfall

The packaging and quantity are clearly stated. Check the stated percentage of chicken, rabbit, beef or salmon for each flavour.

Key benefit & highlights

Complete cat food for adult cats; 60 x 85 g; no added artificial colours, preservatives or flavourings according to the product description.

Best for: Specific use & intensive users
Farmina N&D Prime Neutered Cat Chicken 1.5 kg

Farmina N&D Prime Neutered Cat Chicken 1.5 kg

Why this fits the profile: This dry food is intended for neutered adult cats according to the product information, and comes with a recommended feeding table based on body weight.

How this product avoids the pitfall

The target group and recommended amounts are clearly stated. Weigh the portion rather than feeding by eye alone.

Key benefit & highlights

1.5 kg pack; 38% crude protein and 16% crude fat according to the analysis; feeding guidelines from 2 to over 5 kg body weight.

Best for: Households combining wet food and treats
INABA Churu Multipack Chicken 20 pcs

INABA Churu Multipack Chicken 20 pcs

Why this fits the profile: The 20 sticks are intended as a complementary snack, topping or hand-feeding treat. That suits owners looking for a small reward alongside their cat's regular food.

How this product avoids the pitfall

The product information clearly states that it is a complementary pet food. The recommended amount is a maximum of 3 to 4 sticks per day for adult cats.

Key benefit & highlights

20 sticks of 14 g; 91% moisture according to the product description; suitable as a snack or topping, not as a complete meal.

Looking for more options?

We've put together a full, up-to-date list of products that fully meet these strict selection criteria and comply with current European safety regulations.

Frequently Asked Questions About Cat Food

Is wet cat food better than dry cat food?

That depends on your cat's preference, the nutritional composition and your daily routine. Wet food generally contains more moisture, while dry food is easy to portion and store. With both types, check whether the product is a complete food for the right life stage. A combination can be practical, as long as you adjust the total portion.

How long does opened cat food keep?

Always follow the label. Many opened wet foods need to be covered and stored in the fridge, and used within two days. Complementary snacks may have a shorter use-by period; for example, INABA Fun Bites recommends use within 24 hours of opening. Dry food should be sealed tightly and stored in a cool, dry place.

How much cat food does an adult cat need per day?

The amount varies by product, body weight, activity level and body condition. Packaging usually gives a guideline, for example for a 4 kg cat. Use that as a starting point, divide wet food into several meals and count cat treats towards the daily total. If you're unsure about your cat's diet or condition, you can discuss the label with a vet.