Joybuy Insights

Choosing cat food without falling for marketing traps: how to find the right food

A bag or multipack of cat food may seem like a quick decision. However, products can vary significantly in life stage, format, pack size and composition. A striking flavour name does not always tell you how much chicken, fish or beef a product contains. If you only look at the front of the packaging, you could end up paying too much or choosing food that is not suitable for your cat.

In this buying guide, I explain as a Joybuy Product Recommendation Officer what to look for when choosing cat food. The selection is based on verifiable product information, such as whether it is labelled complete food, the net weight, portion packaging and the listed composition.

Three common pitfalls when buying cat food

1. Mistaking a flavour name for a high proportion of that ingredient

“Chicken” or “salmon” may sound clear, but always check the composition. For many products, the named ingredient is only present in a particular proportion of the biscuits or pieces. For example, Felix Double the Tasty Beef and Chicken lists 2% beef and 2% chicken per flavour in specific biscuit shapes. According to the product information, the total amount is lower than the name might suggest.

2. Using complementary food as a complete meal

Not every tin or tray contains complete food for cats. A product may be intended as a snack or supplement alongside a cat’s daily food. For example, according to the product description, MjAMjAM Cat Cream Chicken & Salmon is labelled as complementary food. So do not automatically use it as a replacement for complete food for adult cats.

3. Buying large packs without considering your cat’s eating habits

An 800-gram pack may seem economical per portion, but it is not always practical for a cat that eats small amounts. Cat wet food should generally be stored in the fridge after opening and used within the period stated on the label. Small 50-gram pouches help to limit leftovers, while a larger multipack can be convenient for households with several cats.

What should you look for when choosing cat food?

1. Check the animal species and life stage

Choose food that is explicitly intended for cats and the correct life stage. Kitten food is formulated for kittens within the stated age range. According to the product information, Felix Double as Nice Junior is intended for kittens aged 6 to 52 weeks.

For an adult cat, look for the label complete food for adult cats. This wording appears on Gourmet Perle, Sheba Delicacies and various Felix products, among others. A senior product may have separate feeding instructions. According to the label, Felix Double the Tasty Senior is intended for cats aged 7 and over.

2. Choose between wet food, dry food and a combination

Cat wet food contains relatively high levels of moisture and is available as cat food in gravy, cat food in jelly, pâté or pieces. For example, the product information for Sheba Delicacies in Sauce Fish states that it contains 84% moisture; Sheba Delicacies in Jelly Tuna & Salmon contains 85%. Always check the exact nutritional values and portion instructions on the packaging.

Cat dry food is easy to portion and stays fresh for longer after opening if stored somewhere dry and kept tightly sealed. According to the specification, Felix Double the Tasty Salmon, Sea Fish & Beetroot contains 30% protein and 11% fat. This makes the label useful for comparing different dry foods, without drawing conclusions about their effects from marketing language alone.

A combination of wet and dry food can be practical, but remember to add the daily quantities together. Follow the feeding guidelines on the packaging and adjust the portion to your cat’s age, weight and activity level.

3. Consider portions, flavours and storage

A cat food multipack is useful if you want to offer variety. However, check how many grams each portion contains. Gourmet Mon Petit Intense Duo Meat & Fish Mix consists of 6 pouches of 50 grams. This suits cats that have several small meals each day.

For cats that mainly eat gravy, mini fillets or fine pieces in sauce are a logical choice. Gourmet Perle Mini Fillets Mix Turkey & Tuna contains 12 portions of 85 grams. A tin such as G'woon Chicken & Turkey in Jelly contains 405 grams and may be more convenient when serving larger quantities per meal. After opening, unused wet food should be refrigerated and used within the stated period, according to the product information.

Suitable for: Budget-conscious beginners
Felix Double the Tasty Beef and Chicken 800g

Felix Double the Tasty Beef and Chicken 800g

Why it suits this profile: An 800-gram pack is easy to manage for everyday dry feeding and contains two listed flavours in one product.

How this product avoids the pitfall

The product specification states that this is complete food for adult cats. The composition also gives the percentages of beef and chicken in the biscuits.

Key benefit & advantages

800 grams of dry food, 30% protein and 11% fat according to the product specification; easy to store when the packaging is properly sealed.

Suitable for: Shoppers looking for premium quality
Gourmet Perle Mini Fillets in Sauce Beef Chicken Rabbit Salmon Multipack 350g

Gourmet Perle Mini Fillets in Sauce Beef, Chicken, Rabbit & Salmon Multipack 350g

Why it suits this profile: Ideal for anyone who wants to combine wet food in sauce and several flavours in one multipack.

How this product avoids the pitfall

The label states that it is complete food for adult cats and specifies the named ingredient for each variety, such as 4% salmon or 6% chicken.

Key benefit & advantages

350 grams in total, four varieties and 80% moisture according to the product information; no added artificial colourings, preservatives or flavourings according to the brand information.

Suitable for: Specific needs & frequent users
Gourmet Mon Petit Intense Duo Meat and Fish Mix 6 x 50g

Gourmet Mon Petit Intense Duo Meat & Fish Mix 6 x 50 g

Why it suits this profile: Convenient for cats that have several small meals or quickly tire of eating the same flavour.

How this product avoids the pitfall

The 50-gram pouches make it easier to tailor portions and limit leftovers that need to be refrigerated after opening.

Key benefit & advantages

6 portions of 50 grams, with combinations of chicken, salmon, tuna, beef, turkey and trout; labelled as complete food for adult cats.

Suitable for: Families with a kitten
Felix Double as Nice Junior Chicken Turkey and Milk

Felix Double as Nice Junior Chicken, Turkey & Milk

Why it suits this profile: The product information is specifically aimed at kittens aged 6 to 52 weeks, clearly defining the relevant life stage.

How this product avoids the pitfall

You do not have to guess whether adult cat food is suitable: the label explicitly states Junior and the intended age range.

Key benefit & advantages

Dry food with 35% protein and 12% fat according to the product specification; contains chicken, turkey, milk and vegetables.

Looking for more options?

We have compiled a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about cat food

How much food does an adult cat need each day?

This depends on body weight, age, activity level and the energy content of the product. Use the feeding guide on the packaging as a starting point. For example, Sheba Delicacies in Sauce recommends 260 to 320 grams per day for an adult cat weighing 3 to 4 kilos. Ideally, divide wet food between several meals and adjust the amount to your cat’s body condition.

Is wet food better for cats than dry food?

There is no single food format that is right for every cat. Wet food generally contains a high level of moisture and is available in sauce or jelly. Dry food stays fresh for longer after opening and is easy to weigh out. Above all, check whether the product is complete food, whether it is suitable for your cat’s life stage and which format your cat accepts well. With dry food, always make sure your cat has access to fresh drinking water.

How long does opened cat food stay fresh?

Always follow the label. Several of the wet foods mentioned state that leftovers can be covered and stored in the fridge for up to two days. Serve wet food at room temperature and throw away any food left after the meal. Store dry food somewhere cool and dry, in a tightly sealed container. Before buying, also check the best-before information on the packaging.