Joybuy Insights

Choosing cat food without falling for marketing traps: how to compare food, treats and multipacks

Buying cat food seems simple enough, until you have to choose between dry food, wet cat food, mousse, jelly, gravy, cat soup and cat treats. Packaging often focuses on flavour, claims such as “natural” or a standout ingredient. That doesn’t always tell you whether a product suits your cat’s age, daily diet and eating habits.

Focus on three things: is it complete food or complementary food, is the recipe suitable for your cat’s life stage, and can you store the pack easily once it’s open? These checks can help you avoid paying too much for a treat that shouldn’t replace a meal.

Three common cat food pitfalls

1. Mistaking a treat for a complete meal

A liquid treat may look nutritious, but that doesn’t automatically make it complete food. INABA Churu products, for example, are labelled as complementary food or treats. They’re intended as a reward, topper or extra, and according to the product information, shouldn’t replace your cat’s main meal.

Always check the packaging for the words complete food or complementary food. You should also give complementary products in moderation. For the INABA Churu Skin & Coat Multipack, the recommended amount is no more than around 10% of your cat’s daily calorie intake.

2. Buying a large multipack without checking the flavours and storage life

A cat food multipack may seem cheaper per portion, but your cat might turn their nose up at a particular flavour. Opened trays, tins and pouches also have storage limits. Many products need to be refrigerated and used within one to two days.

Choose a large pack if you already know your cat likes the flavours. For a fussy cat, smaller portions, such as Gourmet Mon Petit’s 50g pouches, are more practical. This helps reduce leftovers and makes it easier to offer a variety.

3. Letting marketing claims matter more than the ingredients list

Terms such as “with fish”, “grain-free” or “with chicken” don’t always tell you how much of that ingredient the product contains. Check the percentages in the ingredients list. INABA Churu Cat Skin & Coat, for example, lists 30% chicken. Felix Original Fish also gives percentages for ingredients including tuna and cod.

Claims about skin, coat, hydration or other benefits aren’t a substitute for nutritional advice. According to INABA’s own information, the Churu Skin & Coat variant contains fish oil, vitamin E, and omega-3 and omega-6 fatty acids. Treat this as product information, not as a medical claim.

Which specifications should you check?

Complete food versus a treat

For everyday meals, choose a product clearly labelled as complete food for cats. Check the life stage too: kitten food is made for young cats, while adult cats have different nutritional requirements.

A treat, soup or topper can add variety, reward your cat or make a meal more appealing. Rosewood Cat Soup Chicken Flavor contains 92% moisture, according to the product details, and is complementary food. So it isn’t a replacement for a complete meal.

Life stage and animal type

Check that the product is suitable for:

  • kittens;
  • adult cats;
  • senior animals;
  • the right type of animal.

Felix Junior is intended for kittens aged 2 to 12 months. G’woon Chunks in Jelly Junior is also aimed at young cats. A product for adult cats, such as Gourmet Gold Mousse, won’t necessarily suit a kitten. Likewise, an adult cat won’t automatically need kitten food.

When shopping online, also take care not to confuse dog food with cat food. Dog food, senior dog food and dog treats don’t belong in the same comparison as cat meals. The product page should clearly state the animal type and life stage.

Moisture content, texture and portion size

Wet food in jelly or gravy often contains a lot of moisture, but the percentages vary by product. Felix Original Fish lists 83% moisture; Gourmet Mon Petit lists 81.5%. A Churu treat contains 91% moisture according to the product information, but it’s still complementary food.

Texture is also important in practice:

  • mousse is soft and easy to portion;
  • chunks in jelly offer a different texture;
  • wet food in gravy may suit cats that enjoy gravy;
  • liquid treats and cat soup are mainly complementary.

Also compare the net weight per portion. A 415g tin isn’t the same as twelve 85g pouches. Work out the price per 100g and consider how much your cat actually eats each day.

Product choices for different types of cat owner

Suitable for: Budget-conscious beginners
Felix Original Premium Cat Food Fish 12×85g

Felix Original Premium Cat Food Fish 12×85g

Why it suits this profile: This multipack contains twelve 85g portions and is complete food for adult cats. The different fish recipes add variety without needing to open a large tin.

How this product avoids the pitfall

The product information clearly states that it’s complete food, specifies that it’s for adult cats and gives the portion size.

Key benefit & highlights

83% moisture, 12 portions and fish varieties including tuna, cod, salmon and trout.

Suitable for: Shoppers looking for premium quality
Gourmet Gold Mousse Mix Rabbit Beef Veal Lamb

Gourmet Gold Mousse Mix Rabbit / Beef / Veal / Lamb

Why it suits this profile: This complete food for adult cats has a soft mousse texture and several meat flavours in one large multipack.

How this product avoids the pitfall

The product details specify the animal type, life stage, portion instructions and analytical constituents.

Key benefit & highlights

Soft mousse, 77.5% moisture and a choice of rabbit, beef, veal and lamb.

Suitable for: Specific needs & frequent treat-givers
INABA Churu Multipack Tuna Chicken 50 pcs

INABA Churu Multipack Tuna & Chicken 50 pcs.

Why it suits this profile: Give the tubes individually as a reward, topper or interactive treat. The multipack contains 50 portions of 12g.

How this product avoids the pitfall

The product name and feeding information make it clear that these are complementary treats, not a main meal.

Key benefit & highlights

91% moisture, six calories per treat according to the product information, and suitable for hand-feeding or use as a topper.

Suitable for: Households with a kitten
Felix Premium Quality Junior Cat Food Mixed Flavours

Felix Premium Quality Junior Cat Food Mixed Flavours 12×85g

Why it suits this profile: This pack is aimed at kittens aged 2 to 12 months and contains complete wet food in a range of flavours.

How this product avoids the pitfall

The age range is clearly stated, so you’re less likely to mistake it for food intended for adult cats.

Key benefit & highlights

Complete wet food, 12 portions of 85g and varieties including chicken, tuna, salmon and beef.

Looking for more options?

We’ve put together a complete, up-to-date list of products that meet these strict selection criteria and the applicable European safety requirements.

Frequently asked questions about cat food

How long can you keep opened wet food?

Always follow the label. Many products need to be covered and refrigerated once opened, then used within 24 to 48 hours. Throw away any leftovers once the recommended storage time has passed.

Is grain-free cat food automatically suitable for every cat?

No. Grain-free cat food simply means that the food doesn’t contain grains. It doesn’t automatically mean the product is complete food or suitable for every cat. Check the full ingredients list, whether it’s complete or complementary food, and the life stage it’s intended for.

How much cat food does a cat need each day?

It depends on your cat’s weight, age and activity level, as well as the type of product and its calorie content. Use the feeding guide on the pack as a starting point and adjust the portion if needed. Count treats such as cat treats or Churu tubes alongside your cat’s main meal.