Joybuy Insights

Choosing cat food without costly mistakes: how to find the right food and treats

There is a huge choice of cat food in the UK. You’ll find wet food, dry food, cat food multipacks, cat treats and liquid snacks in all kinds of flavours and formats. However, attractive packaging does not always tell you what your cat needs every day.

Three pitfalls are particularly common:

  1. Mistaking a snack for a meal. A liquid cat treat or cat soup may contain plenty of moisture, but it is usually complementary cat food. It does not replace complete cat food.
  2. Looking only at the flavour name. “With chicken” or “with fish” does not automatically mean that this ingredient is the main component. Check the ingredients and the stated percentage.
  3. Buying a large pack without calculating the portions. A cat food multipack may seem like good value, but smaller packs can be more practical if your cat eats several small meals or quickly gets bored with the same food.

The most important information on the label

1. Complete or complementary cat food?

First, check the legal designation on the packaging. Complete cat food is intended as daily nutrition for the stated life stage. Complementary cat food is a snack, topper or treat and does not necessarily contain all the nutrients a cat needs every day.

According to the product information, Gourmet Mon Petit is classed as complete wet food for adult cats. INABA Fun Bites and INABA Churu, on the other hand, are classed as complementary food. Use these products as treats, for variety or as an addition to a normal meal. Adjust the main meal if you give snacks regularly.

Extra care is needed with kittens. Not every snack or adult cat food is suitable for young animals. Always check the age indication. According to the product information, for example, Whiskas Cat Sticks Chicken Flavor are not suitable for kittens, while the label states that Catisfactions are suitable for adult cats and kittens from 8 weeks old, with separate feeding guidelines.

2. Moisture content and texture

Wet food generally contains considerably more moisture than dry food. This makes it appealing for cats that do not drink much from their bowl, but a high moisture percentage does not guarantee a complete diet.

According to the product specification, INABA Fun Bites products contain 93% moisture. INABA Churu Multipack Chicken & Beef contains 91% moisture, while INABA Bisque Cat Tuna Recipe contains 86% moisture. These products are intended as snacks or toppers. Always provide fresh drinking water as well.

Portion size and storage time also matter with wet food. Gourmet Mon Petit comes in 50-gram portions. This can be useful for cats that prefer several small meals. Once opened, these portions should, according to the product information, be covered, refrigerated and used within the stated period.

3. Ingredients, nutritional values and portions

Do not just compare “cat food with chicken” with “cat food with fish”. Also look at:

  • the ingredients in descending order;
  • the protein and fat content;
  • the moisture content;
  • the quantity per pouch, tray or pack;
  • the recommended daily amount;
  • the age and animal-species indication.

According to the product information, Felix Double the Tasty Salmon, Sea Fish & Beetroot contains 30% crude protein and 11% fat. The pack contains 800 grams and the product is intended as complete food for adult cats. Portion size is particularly important with dry food, as kibble takes up little space but is relatively concentrated.

A 2 kg pack such as g'woon Adult Crunchy Meat and Fish or g'woon Adult Cat Bites with Fish is practical when your cat eats the same kibble every day. However, the product information provided does not list all the analytical values for these products. If you want to make a precise comparison, it is a good idea to check the current packaging or product specification before ordering.

Recommended cat food for different situations

Suitable for: Budget-conscious beginners
g'woon Adult Crunchy Meat and Fish Chunks 2kg

g'woon Adult Crunchy Meat and Fish Chunks 2kg

Why it suits this profile: A 2 kg pack is convenient for an adult cat that eats dry food every day and does not need lots of variety.

How this product avoids the pitfall

The product information clearly states that this is dry food for adult cats. However, check the missing analytical values on the packaging.

Key benefit & advantages

2 kg of food, crunchy kibble and a combination of meat and fish according to the ingredients list.

Suitable for: Shoppers looking for premium quality
Gourmet Mon Petit Intense Poultry

Gourmet Mon Petit Intense Poultry

Why it suits this profile: The small 50-gram pouches are suitable for adult cats that enjoy different flavours and smaller portions.

How this product avoids the pitfall

The product information describes it as complete wet food for adult cats and provides daily guidance for a 4 kg cat.

Key benefit & advantages

50 g per meal, 81.5% moisture and varieties with chicken, duck and turkey.

Suitable for: Specific uses & frequent users
INABA Churu Multipack Chicken & Beef 20 pcs.

INABA Churu Multipack Chicken & Beef 20 pcs.

Why it suits this profile: Ideal for interactive feeding, as a topper for dry food or when you want to give a snack in small quantities.

How this product avoids the pitfall

The label states that this is a complementary snack. This makes it clear that it does not fully replace the main meal.

Key benefit & advantages

20 tubes, 91% moisture and, according to the product information, 6 kcal per tube.

Suitable for: Households that want to vary portion sizes
SHEBA Delicacies in Jelly Turkey & Chicken Multipack

SHEBA Delicacies in Jelly Turkey & Chicken Multipack

Why it suits this profile: A multipack of portioned wet food is ideal for adult cats that enjoy chicken and turkey in jelly.

How this product avoids the pitfall

The portions are individually packed, so you are less likely to open too much or have to store leftovers.

Key benefit & advantages

According to the product information, complete wet food for adult cats, with 85% moisture and individually portioned packaging.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Combining wet food, dry food and snacks

A practical daily routine can include complete wet food, dry food or a combination of both. When combining products, do not automatically give the full recommended amount of each one. This could make the total energy intake too high. Use the feeding guidelines on the packaging as a starting point, and take your cat’s weight, age, activity level and body condition into account.

Cat treats such as Whiskas Dental Treats, Whiskas Cat Sticks, INABA Fun Bites, INABA Bisque and Vitakraft Liquid Snack are complementary products. Give them in limited quantities and deduct them from your cat’s daily food allowance. A liquid cat treat can be offered on its own or used as a topper. Always check the storage instructions after opening; these vary from product to product.

Frequently asked questions about cat food

What is the difference between complete and complementary cat food?

Complete cat food is formulated as daily nutrition for the animal species and life stage stated on the label. Complementary cat food is intended as a snack, reward or addition. Always check the legal designation on the label.

Is wet food better for cats than dry food?

That depends on your cat’s preference, the nutritional composition and your daily routine. Wet food contains more moisture, while dry food is easy to portion and store. Most importantly, check whether the product is complete and whether the portion is suitable for your cat.

How long does opened cat food stay fresh?

Follow the instructions on the packaging. Much opened wet food should be covered, stored in the fridge and used within one to two days. According to the product specification, an opened liquid snack may sometimes need to be consumed within as little as 24 hours. It is best to throw it away if its smell, colour or texture changes.