Who is this for?

A host who cares about certification

You want to be able to point out exactly what the Fairtrade claim applies to when you serve coffee. A brand name or general sustainability claim is no substitute for the information on the packaging.

Buying for a group and want easy sharing

You’re looking for caramel waffles you can offer to several friends without cutting them up. Individually wrapped mini waffles can be handy, provided the packaging meets your certification requirements and is available.

A chocolate lover who wants certified ingredients

You want to serve chocolate caramel waffles, but also know which certification applies to the cocoa. Albert Heijn lists Rainforest Alliance certification for the cocoa in Daelmans chocolate mini waffles; this does not confirm Fairtrade certification.

What should you look for when buying?

Start by checking the exact Fairtrade claim, then choose a size that suits your group and read the label for each variety.

What to consider What to check Who it matters to
Fairtrade and cocoa Read the certification details and explanation on the packaging. If you require Fairtrade chocolate, look specifically for a Fairtrade claim for the cocoa. If I want to serve Fairtrade chocolate with coffee, I want to know whether the cocoa claim actually supports that choice. For around 43% of consumers, a verifiable Fairtrade claim comes first.
Sharing with a group Check the number of waffles, whether the mini waffles are individually wrapped and whether the pack you want is available. I want to offer several friends a caramel waffle without too much serving preparation. For around 29% of consumers, ease of sharing matters most.
Flavour and ingredients Compare the flavour varieties and check the current label for ingredients, allergens and any warnings about possible traces. If guests want chocolate or need to avoid certain ingredients, I want to find a suitable variety. Flavour and ingredients are the main consideration for around 28% of consumers.

Common mistakes

  • Assuming another certification confirms Fairtrade status

    A sustainability claim for cocoa doesn’t mean the chocolate is Fairtrade-certified. For Daelmans chocolate mini waffles, Albert Heijn lists Rainforest Alliance-certified cocoa; this does not confirm that the chocolate meets a Fairtrade requirement.

    Check which certification is named on the packaging and which ingredients the claim applies to.

  • Relying on an old product listing when planning your coffee get-together

    Jumbo’s listing for Fair Trade Original mini waffles says that the product is no longer in its online range. Sligro says that the listed Alex Meijer product has been replaced. So an earlier pack of 150 tells you nothing about the pack you can buy now.

    Before buying, check the availability, number of waffles and certification claim for the product you’re actually choosing.

  • Checking for allergens only when you’re ready to serve

    The varieties discussed list different allergens. Daelmans’ product information for the chocolate mini waffles also warns that they may contain nuts.

    Ask your guests about any relevant allergies beforehand and read the label on the pack you’re serving, including warnings about possible traces.

Brands to consider

These product ranges show why the exact pack and certification claim matter more than the brand name alone.

Fair Trade Original

Jumbo’s listing is for individually wrapped mini caramel waffles in a box of 150.

  • Jumbo says the cane sugar and invert sugar syrup were traded under Fairtrade terms. This claim applies to these ingredients, not automatically to the chocolate.
  • Jumbo says this pack is no longer in its online range. Check any other pack separately for its ingredients and certification.

Alex Meijer

Sligro’s listing is for a bulk pack of 150 mini caramel waffles.

  • Sligro states that the listed product is Fairtrade-certified.
  • Sligro says this product has been replaced. Don’t assume a replacement has the same product identity, ingredients or certification claim.

Daelmans

Albert Heijn lists Daelmans mini caramel waffles and chocolate mini waffles among its options for enjoying with coffee.

  • According to Albert Heijn’s product information, the chocolate mini waffles contain 29% milk chocolate.
  • Albert Heijn lists Rainforest Alliance-certified cocoa for this variety. If you specifically want Fairtrade chocolate, this claim does not confirm that it meets your requirement.

Caramel waffles on Joybuy

Related products coming soon.

Frequently asked questions

How can I identify the Fairtrade claim on a caramel waffle?

Read the Fairtrade certification details together with the explanation on the packaging: for a product with several ingredients, the claim may apply to specific ingredients. Fairtrade Netherlands explains that, in products like these, ingredients available as Fairtrade must be certified. Check which ingredients are named on your pack, especially if Fairtrade cocoa is a condition of your purchase.

Does Rainforest Alliance certification for cocoa also mean the chocolate is Fairtrade?

No. Rainforest Alliance and Fairtrade are different certifications. For Daelmans chocolate mini waffles, Albert Heijn lists Rainforest Alliance-certified cocoa; this does not confirm a Fairtrade claim for the chocolate.

Which allergens should I check when friends are coming round for coffee?

Always read the label on the pack you choose and ask your guests which allergies you need to be aware of. The product information for Fair Trade Original mini waffles lists egg, milk, wheat and soya; the information for the Daelmans chocolate mini waffles discussed here lists wheat, milk and soya and warns that they may contain nuts.

Can I buy a replacement bulk pack with the same certification claim?

Don’t assume a replacement product has the same certification claim. Sligro says that the Alex Meijer bulk pack discussed here has been replaced; check the new product’s name, ingredients, packaging and Fairtrade details again.