Who is this choice for?

Office buyer looking to offer less sugar

You want to compare sugar values without wrongly labelling a regular canoe pastry with a slightly lower value as ‘reduced sugars’.

Facilities team serving treats

You plan how many pieces you’ll need for coffee breaks or meetings, and check the portion size and sales channel for the option you choose.

Office organiser mindful of allergens

You’re choosing for a group where relevant allergens may be a concern. The current packaging must meet your office’s allergen policy.

What should you look for in canoe pastries for the office?

First decide whether substantiated sugar reduction is an essential requirement. Then compare portions and check the allergens in your chosen canoe pastry before serving.

What to consider What to check when buying Who it matters to
Substantiated lower sugar Compare sugars per 100 g. For a ‘reduced sugars’ claim, also check the comparable product and energy value, as required by the Netherlands Food and Consumer Product Safety Authority. If less sugar is essential, I don’t want to present a regular canoe pastry with a slightly lower value as a product with a claim. Around 50% of consumers prioritise substantiated sugar reduction.
Portions and availability Check the number of pieces, the weight per piece or portion, and whether your chosen retailer sells the product through your preferred channel. For a meeting, I want to know how many portions I can hand out and where I can buy them. For around 33% of consumers, this practical planning is the top priority.
Allergens Read the allergens and any ‘may contain’ warnings on the current packaging, and check them against your office policy. When serving a mixed group, I want to know in advance which canoe pastry is suitable according to the label. Allergen management is the top priority for around 17% of consumers.

Common mistakes when choosing

  • Assuming the lowest sugar value means ‘reduced sugars’

    The regular canoe pastries discussed here contain between 36.8 g and 38.9 g of sugars per 100 g. This difference does not substantiate an authorised claim. According to the Netherlands Food and Consumer Product Safety Authority, both the sugar reduction and the energy value must meet the requirements compared with a similar product.

    Use ‘reduced sugars’ only when the claim can be substantiated for the product you’ve chosen.

  • Comparing sugars per 100 g only

    Portion size matters when handing out treats at the office, too: Jumbo states 20.2 g of sugars per 55 g portion, while Aviateur states 17.9 g per 47 g piece. These portions are not the same size.

    As well as the value per 100 g, check the value and weight per piece or portion on the packaging.

  • Serving canoe pastries without checking allergens

    The ingredients and allergens listed vary by option. The products discussed include wheat, milk, egg, soya and almonds; some labels also carry a ‘may contain’ warning.

    Check the current packaging before handing them out, and keep the allergen information available where you’re serving them.

  • Assuming a product listing guarantees availability

    Aviateur was no longer listed in the online range on the Jumbo page we checked; Lidl lists Sondey Canoe Pastries as available in store only.

    Check the sales channel for your chosen option shortly before ordering, and plan an alternative treat if needed.

Brands and own-label options to consider

Jumbo

Jumbo lists a 275 g own-label butter canoe pastry, divided into five 55 g portions.

  • According to Jumbo, this option contains 36.8 g of sugars per 100 g and 20.2 g per portion.
  • A lower value than the two other canoe pastries with stated sugar values does not make this a product with a substantiated ‘reduced sugars’ claim. Check the allergens, too.

Aviateur

The Aviateur Filled Canoe Pastries pack discussed here contains seven pieces and weighs 325 g.

  • The product information on Jumbo lists 38.0 g of sugars per 100 g and 17.9 g per 47 g piece.
  • The product was no longer listed in the online range on the Jumbo page we checked. Check the sales channel and current packaging before buying.

PLUS

PLUS lists a 275 g own-label butter canoe pastry decorated with almonds and filled with almond paste.

  • PLUS lists 38.9 g of sugars and 38.5 g of added sugars per 100 g, along with a Nutri-Score of E.
  • This nutritional information does not make the option a substantiated ‘reduced sugars’ choice. Check the allergens on the packaging, too.

Albert Heijn

Albert Heijn lists AH Butter Canoe Pastries and AH BASIC Canoe Pastries as separate options.

  • The two product listings give you a way to identify the option you want on the packaging.
  • Albert Heijn notes that ingredients, nutritional values and allergens can change. So compare the current labels before assessing a sugar value or suitability.

Sondey

Lidl Netherlands lists Sondey Canoe Pastries as butter biscuits with almond paste, in a 325 g pack.

  • Lidl lists this option as available in store.
  • Before comparing sugars or allergens, read the nutritional information on the packaging you choose.

Heerlijck Banket

ALDI Netherlands lists Heerlijck Banket Canoe Pastries as canoe-shaped pastries in a 330 g pack.

  • The pack size is useful when planning an office treat.
  • Check the sugars per 100 g and the allergens on the current packaging before comparing this option with other canoe pastries.

Canoe pastries on Joybuy

Related products will appear soon.

Frequently asked questions

Can you call a canoe pastry with slightly less sugar ‘reduced sugars’?

No. A lower sugar value than another canoe pastry is not enough on its own. According to the Netherlands Food and Consumer Product Safety Authority, the ‘reduced sugars’ claim requires at least 30% less sugar and an equal or lower energy value than a comparable product.

Which of the canoe pastries discussed contains the least sugar per 100 g?

Of the three options with stated values, Jumbo Butter Canoes have the lowest value, at 36.8 g of sugars per 100 g. The product information from Jumbo and PLUS lists 38.0 g for Aviateur and 38.9 g for PLUS, respectively. This is a limited comparison of regular canoe pastries, not confirmation of a sugar-reduction claim.

Can you serve these canoe pastries at the office without checking allergens?

No. First check the current packaging for the option you’ve chosen. For the canoe pastries discussed, the product information from Jumbo and PLUS lists various allergens, including wheat, milk, egg, soya and almonds; Aviateur also carries warnings about the possible presence of egg and nuts.

How should you store canoe pastries for the office?

Follow the storage instructions on the packaging of your chosen canoe pastries. The product information from Jumbo, PLUS and Albert Heijn advises storing them in a cool, dry, dark place; Albert Heijn recommends keeping its option in a sealed tin after opening.