Who is this choice relevant to?

Organisers who put Fairtrade first

You want to be able to verify where the cocoa comes from. According to Fairtrade Netherlands, all the cocoa in Verkade biscuits and chocolate bars is Fairtrade; that statement does not confirm that a supermarket’s canoe-shaped pastries are Fairtrade.

Organisers who want to serve classic canoe-shaped pastries

You’re looking for a filled pastry to serve with coffee or tea. Jumbo lists a butter pastry with almond paste; Albert Heijn, PLUS and ALDI also stock canoe-shaped pastries.

Organisers who need to consider allergens

You want to know which guests can eat the product you choose. Jumbo’s product information lists wheat, milk, soya, egg and almond among the allergens in its butter canoe pastry; check the packaging of the product you serve.

What should you look for when choosing?

First decide whether you specifically want to serve canoe-shaped pastries or whether verifiable Fairtrade cocoa is the priority. Then check the packaging for allergens and make sure you have enough for everyone.

Classic canoe-shaped pastries

Choose these: if you want to serve a filled pastry with coffee or tea.

Consider: check for a Fairtrade statement on the exact pastry; its shape or the shop selling it is no proof of that claim.

Verkade biscuits or chocolate containing cocoa

Choose these: if Fairtrade cocoa matters more than the shape and filling of a canoe-shaped pastry.

Consider: Fairtrade Netherlands confirms the cocoa claim for these Verkade products, not for canoe-shaped pastries from other brands.

What to consider What to check Who is it important to?
Verifiable Fairtrade cocoa Look for a Fairtrade statement that applies to the product you choose or the cocoa it contains; don’t infer this from the shop’s brand. If Fairtrade matters to me, I want to be able to verify the claim for the treat I serve. Around 40% of consumers prioritise this.
Classic canoe-shaped pastry Check the product description and buy enough packs for your guests. Jumbo lists five servings in its 275 g pack. With coffee or tea, I specifically want to serve a filled pastry, not a chocolate bar or another biscuit. Around 30% of consumers prioritise this classic treat.
Allergens Check the current packaging for both the ingredients and the ‘contains’ and ‘may contain’ statements. If guests avoid certain allergens, I want to know which treats are suitable for them before serving. This is the main concern for around 30% of consumers.

Common mistakes

  • Assuming a product is Fairtrade because of its name or the shop selling it

    A canoe-shaped pastry is not automatically a Fairtrade product. Fairtrade Netherlands’ statement about the cocoa in Verkade biscuits and chocolate bars does not also apply to pastries from other brands.

    Check that the packaging or product page for the exact variety carries a Fairtrade statement. If this is essential, consider a Verkade biscuit or chocolate bar containing cocoa instead.

  • Serving a platter of canoe-shaped pastries without checking the allergens

    Jumbo lists wheat, milk, soya, egg and almond among the allergens in its butter canoe pastry. This means that variety is not suitable for every guest who needs to avoid allergens.

    Check the packaging before serving, and if necessary offer a separate alternative whose ingredients and allergens you have also checked.

  • Relying on product information you checked previously

    Albert Heijn says that ingredients, nutritional values and allergy information can change. So a product page you viewed earlier is not enough to confirm what is in a pack you buy later.

    Check the packaging of the variety you actually buy for the garden party.

Brands to consider

Jumbo

Jumbo lists Butter Canoe Pastries 275 g as butter pastries with almond paste.

  • The product information lists ingredients, allergens, servings and storage advice.
  • Don’t infer a Fairtrade claim from this product description; check the packaging you choose for any such statement.

Albert Heijn

Albert Heijn lists AH Butter Canoe Pastries 270 g in its biscuit range.

  • The product listing helps you identify the variety and pack weight.
  • Albert Heijn advises customers to check the packaging because product information can change; check it for any Fairtrade or allergen statements too.

PLUS

PLUS lists Butter Canoe Pastries 275 g in its biscuit range.

  • The product listing gives the pack weight and identifies the variety as vegetarian.
  • Check the packaging to see whether this specific pastry carries a Fairtrade statement and which allergens it contains.

Heerlijck Banket

ALDI Netherlands lists Heerlijck Banket Canoe Pastries 330 g as pastries shaped like canoes.

  • The listing makes the product’s shape and pack weight clear.
  • Check the packaging of this variety for Fairtrade and allergen statements before serving.

Verkade

Verkade is an alternative if Fairtrade cocoa matters more than serving a traditional canoe-shaped pastry.

  • According to Fairtrade Netherlands, all the cocoa in Verkade biscuits and chocolate bars is Fairtrade.
  • This statement does not make a pastry from another brand Fairtrade; check the ingredients and allergens for the Verkade product you choose.

Products on Joybuy

Related products coming soon.

Frequently asked questions

Are supermarket canoe-shaped pastries automatically Fairtrade?

No. A biscuit’s shape or the name of the shop does not confirm Fairtrade certification. Check that the statement applies to the exact pastry you want to buy.

Which allergens should I check in Jumbo Butter Canoe Pastries?

For this variety, Jumbo lists almond, egg, gluten, milk, nuts, soya and wheat as allergens present. The product information also says that other cereals and nuts may be present, so check the full allergen statement on the pack you serve.

How many canoe-shaped pastries should I buy for a garden party?

Use the number of servings on the packaging as a guide: Jumbo lists five servings for its Butter Canoe Pastries 275 g. Buy enough packs for your guests and keep a checked alternative separate for anyone who cannot eat these pastries.

Can I choose Verkade if Fairtrade cocoa is my priority?

Yes. A Verkade biscuit or chocolate bar containing cocoa can be an alternative to canoe-shaped pastries: according to Fairtrade Netherlands, all the cocoa in these Verkade products is Fairtrade. Also check the ingredients and allergens in the product you choose.