Who is this choice relevant to?

Sugar-conscious brunch hosts

You want to serve something sweet, but don’t want to assume a canoe pastry contains less sugar just from looking at the front of the pack. Compare the sugars per 100 g, check the portion size and read exactly what any claim means.

Fans of classic almond-paste pastries

You’re looking for an all-butter pastry filled with almond paste to enjoy with coffee or tea. The traditional canoe pastries from Albert Heijn, Jumbo and PLUS list 36.8 to 39 g of sugars per 100 g, so bear this in mind if you also want to serve less sugar.

Hosts whose guests have food allergies

You’re choosing for a group and need to read the label on the exact variant. The product information from Albert Heijn, Jumbo and PLUS lists allergens in their traditional canoe pastries, including wheat or cereals containing gluten, egg, milk, soya and almond or nuts.

What should you look for when choosing?

Decide whether lower sugar, your guests’ allergens or a classic canoe pastry matters most for your Easter brunch. Then check the packaging of the product you’ve chosen: a claim, a portion size and an allergen warning each answer a different question.

What to considerWhat to checkWho is it important to?
Less sugar Compare sugars per 100 g with a similar canoe pastry and check what any claim refers to. Also look at the stated portion size. If I want to serve less sugar, I want to be able to see that on the packaging rather than rely on the product name. For around 42% of consumers, demonstrably lower sugar is the priority.
Allergens Check both the listed allergens and any may-contain warnings on the exact variant. If guests have food allergies, I need to know whether the canoe pastry I’ve chosen is suitable for them. Suitability for guests is the main concern for around 33% of consumers.
Classic canoe pastries and portions Check how many pastries or portions are listed on the packaging and whether the product description matches what you want to serve. For my brunch, I mainly want a familiar almond-paste pastry and enough pieces for my guests, even if that doesn’t mean choosing a lower-sugar option. Around 25% of consumers prioritise this.

Common mistakes

  • Assuming a regular canoe pastry is a lower-sugar option

    How sweet a pastry tastes doesn’t tell you how many sugars it contains per 100 g. The traditional canoe pastries from Albert Heijn, Jumbo and PLUS list 36.8 to 39 g of sugars per 100 g.

    Read the nutritional information for the variant you’ve chosen and compare it with a similar product on the same basis. Don’t judge by the packaging alone.

  • Checking only the sugars and overlooking allergens

    Even a pastry with less sugar may not be suitable for every guest. The traditional canoe pastries from Albert Heijn, Jumbo and PLUS list several allergens, including wheat, egg, milk, soya and almond or nuts.

    Check the ingredients and allergen warnings on the exact packaging. Have a separate alternative ready if a guest can’t eat the canoe pastry you’ve chosen.

  • Relying on information from a different pack

    Ingredients, nutritional values and allergen information may differ from previously published product information if the recipe has changed.

    Use a product page as a guide, but check the label on the pack you’ve bought before serving.

Brands to consider

Albert Heijn

Albert Heijn describes its traditional all-butter canoe pastries as a 270 g pack with six stated portions of 45 g.

  • The product information lists the ingredients, allergens and 39 g of sugars per 100 g.
  • The stated sugar value doesn’t support choosing this as a low-sugar canoe pastry.

Jumbo

Jumbo lists its traditional all-butter canoe pastries in a 275 g pack with five stated portions of 55 g.

  • The product information lists 36.8 g of sugars per 100 g and 20.2 g per stated portion.
  • A lower stated value than the traditional canoe pastries from Albert Heijn and PLUS mentioned here doesn’t make this variant low in sugar.

PLUS

PLUS describes its 275 g traditional all-butter canoe pastries as filled with almond paste and decorated with almonds.

  • The product information lists 38.9 g of sugars per 100 g, among other details, as well as allergens.
  • Check the current packaging if the sugar value or allergens are important to your choice.

Sondey (Lidl)

Lidl describes Sondey canoe pastries in a 325 g pack as all-butter pastries filled with almond paste.

  • The product description and pack weight can help you choose a classic almond-paste pastry.
  • Check the nutritional information and allergens on the packaging before choosing these canoe pastries to serve less sugar or cater for your guests.

Heerlijck Banket (ALDI)

ALDI describes Heerlijck Banket canoe pastries in a 330 g pack as pastries shaped like canoes.

  • The stated pack weight is useful when planning how much to buy for brunch.
  • Check the sugars and allergens on the current packaging rather than relying on the product name.

Related products

Related products coming soon.

Frequently asked questions

Are traditional all-butter canoe pastries automatically low in sugar?

No. The traditional canoe pastries from Albert Heijn, Jumbo and PLUS list 39 g, 36.8 g and 38.9 g of sugars per 100 g, respectively. Assess any sugar claim using the current packaging and nutritional information for the variant you’ve chosen.

Does ‘light’ on a pastry mean it contains little sugar?

No, ‘light’ doesn’t automatically mean ‘low in sugar’. The Netherlands Nutrition Centre explains that a light claim may, for example, refer to having less sugar than a similar product. Check what the claim refers to and compare the sugars per 100 g too.

Which allergens should I check when buying canoe pastries for guests?

Check the allergen information and any may-contain warnings on the exact packaging. The product information from Albert Heijn, Jumbo and PLUS lists allergens in their traditional canoe pastries, including wheat or cereals containing gluten, egg, milk, soya and almond or nuts; this information may vary by variant.

How should I store canoe pastries until Easter brunch?

Follow the storage instructions and best-before date on the pack you buy. Albert Heijn, Jumbo and PLUS advise storing their traditional canoe pastries in a cool, dry place; Albert Heijn recommends keeping them in a sealed tin after opening.