What should you look for when choosing?
Decide whether lower sugar, your guests’ allergens or a classic canoe pastry matters most for your Easter brunch. Then check the packaging of the product you’ve chosen: a claim, a portion size and an allergen warning each answer a different question.
| What to consider | What to check | Who is it important to? |
| Less sugar |
Compare sugars per 100 g with a similar canoe pastry and check what any claim refers to. Also look at the stated portion size. |
If I want to serve less sugar, I want to be able to see that on the packaging rather than rely on the product name. For around 42% of consumers, demonstrably lower sugar is the priority. |
| Allergens |
Check both the listed allergens and any may-contain warnings on the exact variant. |
If guests have food allergies, I need to know whether the canoe pastry I’ve chosen is suitable for them. Suitability for guests is the main concern for around 33% of consumers. |
| Classic canoe pastries and portions |
Check how many pastries or portions are listed on the packaging and whether the product description matches what you want to serve. |
For my brunch, I mainly want a familiar almond-paste pastry and enough pieces for my guests, even if that doesn’t mean choosing a lower-sugar option. Around 25% of consumers prioritise this. |
Related products
Related products coming soon.
Frequently asked questions
Are traditional all-butter canoe pastries automatically low in sugar?
No. The traditional canoe pastries from Albert Heijn, Jumbo and PLUS list 39 g, 36.8 g and 38.9 g of sugars per 100 g, respectively. Assess any sugar claim using the current packaging and nutritional information for the variant you’ve chosen.
Does ‘light’ on a pastry mean it contains little sugar?
No, ‘light’ doesn’t automatically mean ‘low in sugar’. The Netherlands Nutrition Centre explains that a light claim may, for example, refer to having less sugar than a similar product. Check what the claim refers to and compare the sugars per 100 g too.
Which allergens should I check when buying canoe pastries for guests?
Check the allergen information and any may-contain warnings on the exact packaging. The product information from Albert Heijn, Jumbo and PLUS lists allergens in their traditional canoe pastries, including wheat or cereals containing gluten, egg, milk, soya and almond or nuts; this information may vary by variant.
How should I store canoe pastries until Easter brunch?
Follow the storage instructions and best-before date on the pack you buy. Albert Heijn, Jumbo and PLUS advise storing their traditional canoe pastries in a cool, dry place; Albert Heijn recommends keeping them in a sealed tin after opening.