Who is this choice relevant to?

Campers keeping an eye on fibre

You’re looking for a roll made with wholemeal flour. Check for the wholemeal label and compare the fibre per 100 g; the word multigrain alone doesn’t tell you whether a roll is wholemeal.

Families with fussy eaters

You want to offer a familiar white option without having to choose the same roll for everyone. A separate wholemeal or multigrain option gives other diners a choice.

Campers with limited kitchen space

You may not have access to an oven, air fryer or freezer space. So it makes a difference whether a roll is ready to eat, needs baking or has to stay frozen.

What should you look for when choosing?

First decide which rolls everyone wants, then check that you can bring them along with the equipment and storage space available.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Look for the wholemeal label and compare fibre per 100 g. Assess a multigrain roll by its own ingredients and nutritional information. I mainly want a wholemeal roll for lunch at the campsite, and don’t mind a different flavour or texture. For around 40% of consumers, wholemeal or fibre is said to be the main reason for choosing.
Familiar flavour Check whether a white option is available. If several people are eating, check the ingredients and allergens for each option you choose. If a fussy eater might leave a different roll uneaten, I’d rather bring a familiar white roll too. For around 30% of consumers, acceptance by the people eating is said to come first.
Preparation and storage Check whether baking is required, and follow the preparation, storage and defrosting instructions on the packaging. Without an oven or reliable freezer space, I don’t want to bring rolls I can’t prepare or store at the campsite. Ease of preparation and storage is said to be the top priority for around 30% of consumers.

Common mistakes

  • Assuming multigrain means wholemeal

    Multigrain means that several types of grain are used; it doesn’t necessarily mean the roll is made from 100% wholemeal flour. According to the Netherlands Nutrition Centre, bread labelled wholemeal is made using the whole grain.

    If wholemeal is one of your buying criteria, look for the wholemeal label and compare the fibre per 100 g on the packaging.

  • Taking bake-off rolls without a way to prepare them

    Bake-off rolls need a suitable heat source. Frozen varieties also come with storage and defrosting instructions.

    Before buying, check what equipment you can use at the campsite and follow the instructions on the packaging you choose.

    Rolls you can’t bake, or don’t use in time after defrosting, may go to waste.

  • Planning the rolls but not the fillings

    Perishable fillings need careful handling at the campsite, especially if you have limited fridge space. The Netherlands Nutrition Centre advises keeping perishable foods properly chilled.

    Bring small amounts that you can keep chilled appropriately, and choose fillings to suit your cool box or fridge.

  • Assuming you know the ingredients from the type of roll

    The words white, multigrain or wholemeal don’t tell you which allergens or type of salt a particular roll contains.

    Check the product’s up-to-date ingredients and allergen information if it’s important to your choice.

Brands compared

Albert Heijn

Albert Heijn sells separate white and wholemeal rolls, as well as a separate gluten-free bake-off product.

  • The AH Pistolet volkoren is described as being made from 100% wholemeal flour; the AH Pistolet wit is baked in store.
  • The white and wholemeal options contain wheat and gluten. The separate gluten-free option needs baking and isn’t a wholemeal roll.

Jumbo

Jumbo offers different types of rolls and preparation methods to compare, including frozen options.

  • A white frozen option offers a different storage option from a fresh roll.
  • Follow the defrosting instructions for the frozen option you choose; the white option described must not be refrozen after defrosting.

PLUS

PLUS Pistolets meergranen are a bake-off option for campers with an oven or suitable air fryer.

  • PLUS states that this option contains 56% wholemeal wheat flour and 7 g of fibre per 100 g.
  • The rolls need baking and contain gluten cereals; in this case, multigrain doesn’t mean 100% wholemeal.

Dirk

Dirk lists 1 de Beste multigrain rolls as bake-off rolls in a pack of four.

  • The four-roll pack makes it easy to see how many you’re getting for a meal.
  • Before choosing this option for a specific dietary need, check the packaging for the grain base, nutritional information and allergens.

ALDI

ALDI lists individual white rolls as an option if you want to buy them loose.

  • Buying white rolls individually lets you choose the right number for your group.
  • Check the product information before drawing conclusions about fibre, ingredients or allergens.

Lidl

Lidl lists a white roll for in-store purchase.

  • This is an option to consider if you’re buying white rolls while you’re there.
  • Check the ingredients and allergens before buying; the word white doesn’t tell you whether it’s suitable for a specific diet.

White rolls at Joybuy

These white rolls are suited to diners who prefer a white option. Before taking them on a camping trip, check the packaging for storage instructions and whether they need to be prepared.

g'woon White Rustic Pistolet, 4 rolls

g'woon White Rustic Pistolet, 4 rolls

A white option to bring along for fussy eaters; it isn’t a substitute for a separate wholemeal option.

Before planning to take the rolls camping, check the packaging for fibre per 100 g, storage instructions and whether preparation is needed.

View at Joybuy

Frequently asked questions

Is a multigrain roll automatically wholemeal?

No. Multigrain means that several types of grain have been used; it doesn’t guarantee that a roll is made from 100% wholemeal flour. Look for the wholemeal label and compare the ingredients and fibre per 100 g.

Should I take fresh or bake-off rolls camping?

Ready-to-eat rolls are a good choice if you don’t have an oven or air fryer. Only choose bake-off rolls if you can follow the preparation instructions on the packaging. You’ll also need to be able to store frozen rolls properly; the white Jumbo option described must not be refrozen after defrosting.

How can I tell whether a roll contains iodised salt?

Check the ingredients list for the specific roll for a mention of iodised salt or baker’s salt. Don’t assume it contains iodine based on the type of bread or the name of the shop.

What should I bear in mind when taking perishable fillings camping?

Make sure you can keep perishable fillings chilled, and buy amounts you’ll use in time. The Netherlands Nutrition Centre recommends using a properly chilled cool box if there’s no fridge available, and setting a fridge to 4 °C.