Campers eating together
If the group is having breakfast or a break at the same time, you can share a large, pre-sliced cake. Check the total weight and consider whether you’ll finish the opened pack during your trip.
Which pack is best for you?
Campers taking portions with them
Individually wrapped slices or bars are more practical than repeatedly opening a large pack for separate walks, car journeys or lunch breaks.
Shoppers comparing labels
If you’re buying for several people, check the ingredients, allergen information and nutritional details for the variety you choose. A name such as ‘wholemeal’ or ‘no added sugar’ is no substitute for checking the label.
What should you look for when choosing?
First, decide whether you’ll mostly be sharing the breakfast cake or taking it along in individual portions. Then check that the quantity, storage instructions and ingredients are right for your group.
Large, pre-sliced cake
Choose this if: several campers will be eating at the same time and you’re likely to finish the cake within a few mealtimes.
Bear in mind: you’ll need to store the rest of an opened pack according to the instructions on the label.
Individually wrapped portions
Choose this if: people in your group eat at different times or want to take a slice or bar with them.
Bear in mind: check the number of portions and the weight per portion to make sure the pack suits your group.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Quantity for the group | Check the net weight and work out how many slices the group will need during the trip. | If we’re having breakfast together, I want enough cake to share without having to keep an opened pack for too long. For around 42% of consumers, having enough to share is the main priority. |
| Individual portions | Check the number of pieces, the weight of each one and whether they’re individually wrapped. | If we’re setting off at different times, I want to be able to give everyone something to take without reopening the large cake. Around 33% of consumers prioritise portions they can take individually. |
| Ingredients and nutritional information | Read the latest allergen information and compare sugars and fibre per 100 g or per portion, using the same units. | If not everyone can or wants to eat the same ingredients, I need to know exactly what’s in the variety I choose. For around 25% of consumers, checking the label is the most important consideration. |
Common mistakes
-
Only searching for a ‘sharing bag’
Breakfast cake is also available as large cakes and packs of individual slices or bars. The name of the pack alone doesn’t tell you how easy the cake will be to share.
Also search for large or sliced breakfast cake, then check the weight and type of packaging.
-
Assuming a multipack is the same as one large cake
Ten slices weighing 28 g each add up to 280 g, which is a different quantity from a 550 g cake. So the number of wrapped pieces doesn’t tell you how much cake the group will have altogether.
Compare the total weight with the number of mealtimes you’ll be taking breakfast cake for. Peijnenburg lists ten individually wrapped 28 g slices in its plain 10-pack.
-
Assuming one breakfast cake is suitable for everyone
Ingredients and allergen warnings vary between varieties. If you’re sharing your supplies, make sure the pack you choose is suitable for everyone who’ll be eating it.
Before you set off, check which ingredients matter to your group, then read the ingredients list and allergen information on the exact pack you’re buying.
-
Reading ‘no added sugar’ as ‘sugar-free’
A product with no added sugar can still contain sugars. The name of a variety also doesn’t tell you how much sugar is in a slice.
Check the ‘of which sugars’ figure in the nutritional information and pay attention to the stated portion size.
Brands to consider
Peijnenburg
The range includes large sliced breakfast cakes, as well as individually wrapped slices and bars. This makes it easy to choose a pack for sharing or for taking individual portions with you.
- Peijnenburg lists ten individually wrapped 28 g slices in its plain 10-pack.
- Check the ingredients and allergens for each variety; a large cake may not have the same ingredients as a pack of individual portions.
Jumbo
The own-brand range includes larger breakfast cakes and smaller packs. For groups, the weight and whether the cake is pre-sliced are particularly relevant.
- Jumbo’s category listing includes a 550 g plain breakfast cake.
- Check how many slices you can hand out and how to store the cake after opening.
Koek & Bakker
This ALDI own brand offers pre-sliced breakfast cake varieties, including wholemeal and one called ‘Zero’.
- ALDI Netherlands lists both of these varieties in 485 g packs with pre-sliced portions.
- Don’t assume anything about the nutritional content from the name ‘Zero’; check the nutritional and allergen information for the variety you choose.
PLUS Korenlanders
The 500 g plain breakfast cake is an option for campers who want to share one cake with the group.
- PLUS advises keeping the cake tightly sealed in a cool, dry place after opening.
- Read the ingredients and allergen information before taking this cake for the whole group.
Breakfast cake on Joybuy
These breakfast cakes come in different quantities: a 485 g pre-sliced cake, a 250 g variety and a pack of six. For packs containing several pieces, check whether they’re packaged in a way that suits how you want to hand them out at the campsite.
No image available
g'woon pre-sliced wholemeal breakfast cake, 485 g
An option for groups eating together who want to share a pre-sliced cake. Check the latest ingredients and allergen information on the pack, especially if anyone in your group needs to avoid certain grains.
No image available
Snelle Jelle Less Sugar-Free breakfast cake, 250 g
Consider this 250 g pack if you want to take a smaller quantity. The variety name doesn’t prove that the breakfast cake is sugar-free: check the ‘of which sugars’ figure in the nutritional information, and make sure the portions are individually wrapped if everyone wants to take one with them.
No image available
g'woon breakfast cake, 6 pieces
The stated quantity of six pieces could make it easier to share with the group. Check the net weight and whether the pieces are individually wrapped before relying on everyone being able to take one for the journey.
Frequently asked questions
Should you take one large breakfast cake or a multipack to the campsite?
A large, sliced cake suits a group eating together; individually wrapped slices or bars are better when people want to take something with them at different times. Also compare the total weight with the number of mealtimes you’re planning for.
How should you store an opened breakfast cake at the campsite?
Follow the storage instructions on the pack you’ve chosen. For its 500 g plain breakfast cake, PLUS says to keep it tightly sealed in a cool, dry place after opening. If you’re taking a large cake, bring an airtight container or bag if needed.
Is breakfast cake with no added sugar also sugar-free?
No. ‘No added sugar’ doesn’t mean that the product contains no sugars. The Netherlands Nutrition Centre lists 0.8 g of sugars in a 30 g slice of breakfast cake with no added sugar. Before you buy, check the nutritional information for the specific variety.
Does all breakfast cake in the Netherlands contain iodine from baker’s salt?
You can’t assume this is the case for every breakfast cake. The Dutch Commodities Act Decree on the Addition of Micronutrients to Foods describes baker’s salt as iodised table salt used in bread and other baked goods. However, this doesn’t confirm that it’s used in any particular breakfast cake. Check the latest ingredients information or ask the manufacturer about the product you’ve chosen.