Who is this relevant to?

Solo terrace visitor looking for a single snack

You want to take one portion with you without opening a whole pack of biscuits. Peijnenburg and ALDI list individually wrapped portions for certain ontbijtkoek products; check the weight of one piece on the pack you choose.

Comparing sugar, fibre and portion sizes

You want to choose what to have with your coffee or tea based on the nutritional information, not just the front of the pack. The Netherlands Nutrition Centre advises comparing products per 100 g first, then checking the figures for the portion you eat.

Shopper who needs to check allergens

You want to know which ingredients and allergens are in the exact variety you’re buying. Also check the current packaging for warnings about possible cross-contamination; information can vary between products.

What should you look for when choosing?

If you’re looking for something to enjoy with a drink on the terrace, first decide whether you’d prefer one individually wrapped bar or a small pack containing several biscuits. Then compare the portion size, the label and the flavour.

What to consider What to look for Who it matters to
One portion to take with you Check whether it says ‘individually wrapped’ and how much one bar or slice weighs. If I’m only taking one snack, I don’t want to have to store an opened multipack. For around 31% of consumers, an individually wrapped portion comes first.
Nutritional value Compare sugars and fibre per 100 g, then check the nutritional information for the portion you actually eat. When portion sizes differ, I want to know what I’m actually eating without confusing pack sizes. Around 23% of consumers give this comparison top priority.
Ingredients and allergens Read the ingredients list, allergen information and any cross-contamination warning for the variety you choose. If I need to avoid an allergen, I must be able to check the label for this exact biscuit before choosing it. For around 31% of consumers, this is the first requirement.
Flavour and pack size Decide whether you’d prefer a soft cake bar, two speculoos biscuits or a chocolate variety, and follow the storage advice on the pack. With my drink, I mainly want a flavour I enjoy, even if the pack contains more than one biscuit. This preference matters most to around 15% of consumers.

Common mistakes

  • Comparing nutritional values per portion only

    One product’s portion may weigh more than another’s. That means two figures given ‘per portion’ don’t necessarily tell you the same thing about their nutritional content.

    The Netherlands Nutrition Centre recommends comparing products per 100 g first. Then check the weight and nutritional value of the portion you’re taking with you.

  • Assuming ‘individually wrapped’ means suitable for an allergy

    Individual wrapping doesn’t change the ingredients. For example, Peijnenburg Noten contains almonds and hazelnuts, while Lotus Biscoff 6 granen lists gluten and soya.

    Check the current ingredients list, allergen information and any cross-contamination warning for the flavour you choose.

  • Taking chocolate biscuits with you without considering storage

    Some chocolate biscuit products should be stored in a cool, dry place away from direct sunlight. This is worth bearing in mind if you’re taking a snack to a sunny terrace.

    Read the storage advice for your product. If the label recommends it, keep the pack out of direct sunlight while you’re on the go.

Brands compared

Peijnenburg

Soft ontbijtkoek in a range of individually wrapped portions.

  • Peijnenburg lists 28 g slices for Naturel, 34.5 g bars for Noten and 49 g portions for Dubbel Lekker.
  • The Noten variety contains almonds and hazelnuts. As with these products, compare the nutritional information and allergens for each variety.

Lotus Biscoff

Speculoos for anyone who prefers biscuits with a drink rather than a soft cake bar.

  • Lotus Bakeries lists ten packs of the 6-grain variety, each containing two biscuits.
  • Two biscuits aren’t the same as one bar. Check the packaging for the nutritional information and allergens in the variety you choose.

Albert Heijn

An own-brand example of an individually wrapped spiced cake bar.

  • The AH Kruidkoekreep described came in five individually wrapped 65 g portions.
  • The product page marked this example as discontinued. For a current option, check the specific product and label in store.

Lidl

Cake bars in packs of six for anyone who likes to take a bar with them regularly.

  • Lidl lists packs of six bars for the varieties described, with a total weight of 300 g or 420 g.
  • A pack of bars doesn’t necessarily mean that each bar has its own wrapper. Check the pack to be sure.

ALDI

Koekhappers as individually wrapped portions of spiced cake or ontbijtkoek.

  • ALDI describes a pack containing six individually wrapped pieces.
  • Check the packaging for your chosen variety for nutritional information and allergens.

Jumbo

A supermarket category where you can browse different types of biscuits and ontbijtkoek.

  • The biscuit category includes products such as biscuits, cereal bars and ontbijtkoek.
  • These product types aren’t interchangeable: check the pack size and label for the specific product you choose.

Cake bars and small biscuit portions at Joybuy

These products offer different ways to take something along to enjoy with a drink on the terrace: an ontbijtkoek bar, a chewy bar or chocolate biscuits. Bear in mind the difference between one bar, a multipack and a portion containing several biscuits.

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

If you’d like to take an ontbijtkoek bar with you to enjoy with a drink, the product description says the bars are individually wrapped. Check the current label for the nutritional information per bar and details of rye, gluten and possible traces of nuts and milk.

View at Joybuy
Holie's Chewy bar Cookie Dough 11 pack x 3 bars

Holie's Chewy bar Cookie Dough 11 pack x 3 bars

The Cookie Dough variety is a good choice if you want to take one chewy bar from a larger pack. The product description says the bars are individually wrapped; if you have allergies, check the label for the grains and nuts listed for this variety.

View at Joybuy
Lu Scholiertje Milk Chocolate Biscuits 150 g

Lu Scholiertje Milk Chocolate Biscuits 150 g

If you’d rather have chocolate biscuits with your coffee or tea than a cake bar, the portion pack described contains two biscuits. Store them in a cool, dry place away from direct sunlight, as indicated on the label. If you have allergies, check for milk, wheat, soya and possible traces of nuts.

View at Joybuy
Glico Pocky Cookie Bar Chocolate Flavor 47 g IN

Glico Pocky Cookie Bar Chocolate Flavor 47 g IN

If you’d like biscuit sticks with a chocolate flavour to enjoy with a drink, the product description says the sticks are individually wrapped. Check the pack to see how much one stick weighs if you want a clearly defined portion. Also check the allergen information and storage advice, particularly for heat and direct sunlight.

View at Joybuy

Frequently asked questions

How do I compare cake bars with different portion sizes?

First compare the nutritional information per 100 g, then check the weight and nutritional value of one bar. This lets you compare products with different portion sizes on the same basis, as recommended by the Netherlands Nutrition Centre, while also seeing what you’ll be taking with you.

Do allergens have to be listed on a prepacked cake bar?

Yes. The Netherlands Food and Consumer Product Safety Authority states that the specified allergens must be clearly indicated on the labels of prepacked foods. Read the ingredients list and check the current packaging for any warning about possible cross-contamination.

Can I rely on an older product page for allergen information?

Use the current packaging to make your choice, as ingredients and warnings can change between varieties. An online product page can help you narrow down your options, but it doesn’t replace the allergen information on the pack you buy.