Joybuy Insights

Buying shoes online: how to choose a pair that suits your needs

Buying shoes online seems simple, until you have to choose from hundreds of styles, sizes and materials. A low price or well-known brand name doesn’t automatically tell you anything about the fit, grip or suitability for your activity. Use this practical checklist to compare trainers, running shoes, walking shoes and children’s shoes based on features you can check in advance.

Common pitfalls when buying shoes online

1. Focusing only on looks and brand names

A popular style such as the Nike Dunk Low, New Balance 574 or Vans Old Skool might go well with your clothes, but that doesn’t automatically make it suitable for running, long walks or wet ground. Start by thinking about how you’ll use it. A casual trainer often has a different sole and support from a running shoe or trail-running shoe.

The construction also varies between Skechers shoes. A Slip-Ins style is practical for everyday wear, while a style from the Go Run range is more geared towards movement. So compare the product specifications rather than focusing on the brand name alone.

2. Ordering the wrong size

Sizing can vary between brands, styles and fits. “Fits as expected” is useful information, but it doesn’t guarantee that a shoe will suit every foot. Check:

  • the official size guide;
  • your foot length in millimetres or centimetres;
  • the width given, such as D, G or a standard fit;
  • whether you need room for thicker socks;
  • whether the shoe has a fixed, removable or padded insole.

Extra care is important when buying children’s shoes. Children grow quickly, but a shoe that’s too roomy may feel less stable at school, during play or when taking part in sport. A style with a hook-and-loop fastening, such as some Skechers or New Balance children’s shoes, can also be easier for children to put on by themselves.

3. Taking “waterproof”, “cushioned” or “grippy” too literally

A breathable upper doesn’t automatically keep the rain out. A treaded sole won’t provide the same grip on every surface. And an EVA midsole can provide cushioning, but the level of spring and firmness varies between styles.

So check which materials are actually listed. When a brand makes a claim, bear in mind that its product information describes the intended performance or feature; your experience may vary depending on the wearer and the surface.

The key specifications to check

Fit and sizing

Measure your foot at the end of the day, when your feet often need a little more room. Place your heel against a wall and measure to the longest point of your foot. Compare that measurement with the size guide for the specific product.

For women’s trainers and men’s trainers, check the stated width. A narrow fit may suit a slimmer foot, while a standard or wider fit offers more room around the forefoot. Also check whether the toe box is rounded, narrow or roomy.

Upper and ventilation

Mesh and woven textiles are generally lightweight and breathable. This can be comfortable for everyday wear or sport. Synthetic leather and leather have a less open structure, but may be easier to clean. Reinforcements such as TPU film may, according to the product description, provide extra protection against wear.

For children, sturdy fastenings and easy care are often more important than a fashionable finish. For shoes with lights, such as some Skechers children’s shoes, the product information usually recommends cleaning with a damp cloth rather than machine washing.

Sole, cushioning and grip

Look at three parts:

  1. Midsole: EVA foam is often used to create a lightweight design with cushioning.
  2. Outsole: Rubber can provide durability and grip, depending on the tread and composition.
  3. Tread: Deep or clearly defined grooves are practical on loose ground, in mud or on wet paths.

For running on tarmac, a road-running shoe with a flexible sole is usually enough. For woodland and mountain trails, trail-running shoes or walking shoes with a more pronounced tread make more sense. A style with GORE-TEX is designed to help keep water out, according to the manufacturer’s product information, but no shoe will keep your feet completely dry in every condition.

Recommendations by type of wearer

Suitable for: Budget-conscious beginners
PELLIOT Running Shoes Unisex Lightweight Cushioning White EU 37

PELLIOT Running Shoes Unisex Lightweight Cushioning – Clean & Breathable

Why it suits this profile: A lightweight style for anyone looking for one pair for everyday wear, road running and occasional trails. According to the product information, the standard fit is designed to suit most feet.

How this product avoids the pitfall

The product page lists an EVA midsole, breathable mesh and a ROCKYTEC rubber outsole. This lets you compare the materials, cushioning and tread in advance, rather than choosing on looks alone.

Key benefit & features

Sandwich mesh and woven upper; EVA midsole; choice of standard and narrow fits according to the product information.

Suitable for: Buyers looking for top quality
Salomon XA Pro 3D v9 GTX trail-running shoes

Salomon XA Pro 3D v9 GTX

Why it suits this profile: For walkers and trail runners who regularly tackle unpaved, wet or technical trails and value a sturdy construction.

How this product avoids the pitfall

The specifications list a GORE-TEX membrane, a 3D Advanced Chassis and a Contagrip rubber outsole. This makes clear that the style is designed for more than everyday tarmac.

Key benefit & features

Quicklace system; reinforced toe and heel; listed as a trail-running and walking shoe.

Suitable for: Specific needs & intensive use
PELLIOT Running Shoes Unisex Lightweight Cushioning Obsidian Black EU 43

PELLIOT Running Shoes Unisex Lightweight Cushioning – Stable & Durable

Why it suits this profile: For runners looking for a lightweight style for a mix of tarmac, woodland and loose trails. This version is size EU 43 and has a standard fit, according to the product information.

How this product avoids the pitfall

The woven upper, EVA midsole and ROCKYTEC rubber outsole give you an idea of the ventilation, cushioning and grip in advance. Do check that the size and width you choose suit your foot.

Key benefit & features

Hard-wearing upper; narrow version available according to the product description; treaded sole for different surfaces.

Looking for more options?

We’ve put together a complete, up-to-date list of products that meet these strict selection criteria and the applicable European safety requirements.

More styles to compare

For everyday wear, you could also look at Skechers shoes with a textile upper, rubber sole and padded insole. The Skechers Slip-Ins Summits are designed to be put on hands-free. According to the product description, the Skechers Go Run 400 for children has a mesh upper, hook-and-loop fastening and rubber sole.

The New Balance 574 for children combines suede, synthetic material, mesh, an EVA midsole and a rubber tread. For casual wear, the Vans Old Skool and Nike Dunk Low are options with a textile or leather upper and rubber sole. Crocs clogs are lightweight and easy to slip on; always check the size, heel strap and fastening for children.

Frequently asked questions about buying shoes online

How do I work out my shoe size when ordering online?

Measure both feet and use the measurement for the longer foot. Compare it with the size guide on the product page. Also check the width and fit, as the same EU size can feel different between styles.

How long do shoes bought online last?

That depends on how you use them, the surface, your body weight, care and materials. Everyday trainers wear differently from shoes worn only indoors. Let shoes air after wearing them, follow the care label and check the sole, seams and heel regularly.

Are lightweight shoes suitable for running?

They can be, but weight is only one factor. Look at the midsole, fit, heel construction and outsole too. For wet trails, good grip and a suitable tread matter more than keeping the weight as low as possible.