Joybuy Insights

Buying shoes and trainers online: how to choose the right pair without making a costly mistake

Buying shoes and trainers online seems simple: choose a brand, select a colour and add your size. Yet many disappointing purchases are caused by an unsuitable fit, a sole that does not match how you plan to use the shoes, or a fastening that proves inconvenient in practice. This applies to women’s trainers, men’s trainers and children’s shoes alike.

Product photos do not tell the whole story either. A low-profile trainer may look lightweight but feel stiff. A slip-on may be easy to put on but fail to provide enough support around the heel. And with children’s shoes, length is only part of the picture: the fastening, width and freedom of movement matter too.

Three common pitfalls when buying shoes online

1. Choosing based only on the brand or appearance

A familiar logo says little about the fit of a specific model. Puma Speedcat, Converse trainers, Vans Authentic and Skechers shoes each have a different construction. As well as the brand, pay attention to:

  • the upper material;
  • the sole and tread;
  • the fastening;
  • the stated width;
  • the sizing advice for the model.

A leather upper feels different from textile or synthetic material. Likewise, a flat rubber sole is not the same as a patterned sole with extra cushioning.

2. Skipping the sizing information

Sizing can vary from one model to another. One shoe may be described as true to size, while another model may be listed as coming up larger according to the sizing advice. For example, the Skechers OG 85 Old School 699-WHT is described as a roomy model, with advice to choose one size smaller. For other models, such as the Skechers Summits, the advice is to order your usual size.

If you are unsure, measure both feet at the end of the day and compare the measurements with the size chart on the product page. Check the shoe width too, such as D, G or H. This letter is important if you are looking for a wider or narrower fit.

3. Using a model for the wrong activity

Casual shoes are suitable for everyday use, but that does not automatically mean they are designed for running, intensive training or long walks. A sporty trainer with a flexible rubber sole may be better suited to active everyday use than a thin canvas trainer.

For the garden, beach or quick trips to the shops, a Crocs Classic Clog can be practical thanks to its easy-care material and ventilation holes. For the office or a smart-casual outfit, low-profile trainers made from leather, canvas or textile may be a better choice.

The key specifications to check

Fit, size and fastening

Check whether the product page lists a regular fit, any special sizing advice and the shoe width. For children, shoes with hook-and-loop fastenings or elasticated laces are useful when putting them on independently is important. The Skechers Gametronix and Microspec Texlor, for example, combine elasticated laces with a hook-and-loop fastening.

Laces offer more flexibility for adjusting the shoe around the instep. A bungee-lace fastening or slip-on design is quicker to put on, but provides less individual adjustment. The Skechers Summits 52811 BBK features a slip-on construction with bungee laces and a memory foam footbed.

Material and ventilation

Textile and mesh are often lightweight and breathable. Leather has a different appearance and requires suitable care. Synthetic materials are generally easy to wipe clean, but feel different from canvas or mesh.

Pay attention to the full composition. According to the product information, the Puma Speedcat OG Dark Myrtle-White has a leather upper, textile lining and rubber outsole. The Converse STAR PLAYER 76 OX features a canvas upper, textile lining and vulcanised rubber outsole.

When a brand makes claims about sustainability or responsible production, treat these as brand claims. According to PUMA’s own information, its leather products support production through the Leather Working Group. For the latest details, always check the information on the product page or the brand’s website.

Sole and intended use

A rubber sole can provide grip and flexibility, but the tread also affects how suitable a pair is for wet pavements, slippery floors or outdoor use. A flat sole suits a retro or casual look, while a treaded sole may offer more support for everyday outdoor use.

Also consider care requirements. Some Skechers models must not be machine-washed and should be cleaned with a damp cloth. According to the product information, Crocs Classic Clogs can be cleaned with water and mild soap. With Crocs, avoid prolonged exposure to extreme heat or direct sunlight, as this can cause the material to warp.

Recommended models for different types of user

Suitable for: Budget-conscious beginners
CONVERSE Women Shoes A12474C STAR PLAYER 76 OX 44.5

CONVERSE Women Shoes A12474C STAR PLAYER 76 OX 44.5

Why it suits this profile: This low-profile canvas trainer is easy to pair with jeans, skirts and casual clothing. The navy colour with white details makes it suitable for everyday wear.

How this product avoids the pitfall

The product information lists the canvas upper, textile lining and vulcanised rubber outsole. This means you can assess the materials rather than relying on the photo alone.

Key benefit & advantages

Canvas upper, low-profile shape and rubber outsole offering grip and flexibility according to the product description.

Suitable for: Shoppers looking for premium quality
Puma Speedcat OG Black-White 398846-01-42

Puma Speedcat OG Black-White 398846-01-42

Why it suits this profile: This model is ideal for fans of a slim, retro-inspired low-profile trainer with a leather upper and flat sole.

How this product avoids the pitfall

The product page lists a regular fit, round toe and specific material percentages. However, check that the relatively low sole suits how you plan to use the shoes every day.

Key benefit & advantages

Leather upper, IMEVA midsole, rubber outsole and lace fastening; according to PUMA, the model is true to size.

Suitable for: Specific uses & intensive users
CROCS Classic Clog Navy

CROCS Classic Clog Navy

Why it suits this profile: Practical for the garden, beach, swimming pool, home and quick trips to the shops, when easy cleaning and quick slip-on convenience are important.

How this product avoids the pitfall

The ventilation holes, water-resistant construction and adjustable heel strap are clearly described. This makes the intended use more specific than a general comfort claim.

Key benefit & advantages

Lightweight material, easy care, ventilation holes and a pivoting heel strap according to the product information.

Suitable for: Families with active children
Skechers Microspec Texlor 403770L NVLM 32

Skechers Microspec Texlor 403770L NVLM 32

Why it suits this profile: This children’s shoe is designed for everyday wear, school and play. Elasticated laces and a hook-and-loop fastening make it practical to put on and take off.

How this product avoids the pitfall

The regular fit, D width, rubber sole and non-removable insole are listed. Check in advance that a non-removable insole suits your needs.

Key benefit & advantages

Textile upper, rubber treaded sole and a combination of elasticated laces and hook-and-loop fastening.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Shoe size check for sizes 27 to 45

Children’s feet grow quickly, so their shoe size can change rapidly. Do not automatically choose a larger size “for later”, as an oversized shoe can move around while walking. Check the foot length, size chart and fit. The range includes children’s shoes in sizes 27, 29, 30, 31, 32 and 33, among others.

For adults, models are available in sizes including 36, 37, 39, 41, 42, 44 and 45. The available sizes vary by product. Always check the selected variant before ordering. If a model comes with specific sizing advice, the information on that individual product page is more important than your experience with the same brand.

Frequently asked questions

Which shoes are suitable for everyday wear?

That depends on your surroundings and preferences. Low-profile trainers with a rubber sole are practical for the city, work and leisure. Slip-ons are useful if you want to put your shoes on quickly. For wet or easily soiled conditions, a Crocs Classic Clog can be a practical choice. Above all, look at the fastening, sole tread, material and care requirements.

How do I know which shoe size to order online?

Measure both feet on a flat surface and use the larger measurement. Compare it with the size chart for the chosen model. Also check whether the shoes come up true to size, small or large, and look at the stated width. For children, measuring again regularly is advisable.

How should I care for trainers bought online?

Always follow the instructions on the product page. Many textile and synthetic models can be cleaned with a soft, damp cloth. Machine washing is not suitable for every model. Allow shoes to air-dry and avoid direct heat unless the manufacturer provides different instructions.