Buying trainers and shoes: how to choose a pair that suits your everyday life

Buying trainers and shoes online may seem straightforward, until you have to choose between women’s trainers, men’s trainers, children’s shoes, casual shoes and sports shoes. Photos and brand names quickly attract attention, but they do not always tell you enough about fit, materials or intended use.

Three common pitfalls are:

1. Confusing a trendy style with a suitable shoe. A low-top trainer may work well with an outfit, but be less suitable for long walks or intense sport.
2. Treating “comfort” as a general promise. It is better to check the insole, midsole, lining and shape of the last. According to brands’ own product information, these components may contribute to wearing comfort, but the experience varies from one foot to another.
3. Choosing the size based solely on the EU number. A size 38 may fit differently depending on the brand or model. Always check the size chart, foot length and available width.

Which specifications should you check?

1. Fit, length and fastening

Measure your foot at the end of the day while wearing the socks you would normally wear with the pair. Compare the measurement with the size chart on the product page. Also look out for:

• a round or narrow toe box;
• a regular, wide or otherwise stated fit;
• laces, elasticated panels or a slip-on design;
• enough room around the toes;
• a heel that does not lift as you walk.

Children’s shoes require extra attention to growth and freedom of movement. A shoe that fits perfectly now can quickly become too small. Also check whether the model is intended for everyday wear, school, leisure or sport.

2. Materials and care

The upper largely determines how the shoe feels and how you should care for it.

• Leather trainers are often sturdy and can be cared for with a suitable treatment product. Geox, for example, states that the upper is made from full-grain cow leather and recommends cleaning it with a soft, damp cloth.
• Suede trainers have a soft appearance, but require careful cleaning and protection from moisture. According to the product information, the Vans Old Skool VN0A4BV51951 is made from a combination of suede and canvas.
• Canvas and textile are lightweight and, according to the product description, allow air to circulate, but they are not automatically waterproof.
• EVA or synthetic materials can help keep the weight low. According to the listed specifications, the Crocs 207193 is made from 100% CROSLITE and has a slip-on design.
• Mesh with synthetic overlays is common in sports shoes and styles designed for everyday wear. According to the product information, the New Balance U1906WFD uses mesh and synthetic sections.

Pay attention to the care instructions. Not every pair is suitable for machine washing. With suede, leather and mesh, spot cleaning is usually recommended; always follow the label or the instructions on the product page.

3. Sole, grip and intended use

A flat rubber sole suits some casual shoes, while a lugged sole may offer more grip on changing surfaces. This does not mean that every lugged sole is suitable for running or intensive training.

For shoes for everyday wear, the following points are relevant:

• rubber outsole for grip;
• cushioning or a padded insole;
• shoe weight;
• flexibility around the forefoot;
• ventilation in the upper;
• stability when standing or walking for longer periods.

A model such as the Salomon Reelax Break 6.0 W is described in the product information as a recovery shoe for use after activity. The stated construction includes a moulded EVA layer, EnergyCell EVA midsole and ContaGRIP rubber outsole. Use this type of information as a selection guide, not as a medical claim.

Recommendations by user type

The right choice depends on your routine. Below are three different profiles featuring models whose relevant characteristics are stated in the product information.

Suitable for: Budget-conscious beginners

Vans Old Skool VN0A4BV51951 Pewter/True White 36.5

Why it suits this profile: The low-top shape and grey-and-white colour are easy to pair with jeans, a casual outfit or a sporty look.

How this product avoids the pitfall

The product information specifically states that it has a flat sole, padded collar and an upper made from suede and canvas. This allows you to assess the model based on its components rather than its appearance alone.

Main benefit & advantages

Low-top fit, textile insole and rubber sole according to the product details; suitable for an everyday wardrobe.

Suitable for: Shoppers looking for premium quality

Puma Speedcat OG Dark Myrtle-White 398846-12-38

Why it suits this profile: This streamlined model is a good match for anyone who wants to compare materials, shape and finish before making a purchase.

How this product avoids the pitfall

The product page states that it has a leather upper, textile lining, IMEVA material and rubber outsole. This makes the key construction details clear in advance.

Main benefit & advantages

Regular fit, flat heel, lace-up fastening and rubber sole according to the stated specifications.

Suitable for: Specific uses & intensive users

Salomon Reelax Break 6.0 W L47749800 36 2/3

Why it suits this profile: According to the product description, this is a recovery shoe for after sport or activity, when a soft and lightweight construction is preferred.

How this product avoids the pitfall

The intended use and materials are clearly described. You are therefore not buying this model solely because of its fashionable appearance or a general comfort claim.

Main benefit & advantages

Moulded EVA inner layer, EnergyCell EVA midsole and non-marking ContaGRIP rubber outsole according to the product specifications.

Other models to compare

If you want to compare different styles side by side, you could also consider:

• Nike Dunk Low: low-top basketball-inspired trainers with a leather or leather-and-textile upper, depending on the model.
• New Balance trainers: according to the product information, the U574RUS combines suede and mesh, while the U1906WFD uses mesh and synthetic overlays.
• Converse trainers: the Star Player 76 OX has a low-top shape, canvas upper and vulcanised rubber outsole.
• Skechers trainers: according to the product details, the D’Lites Fresh Start has a leather upper, rubber sole and Air Cooled Memory Foam insole.
• Crocs clogs: a slip-on model such as the Crocs 207193 is particularly practical for home, leisure or short trips out.
• Geox women’s shoes: according to the product information, the D Bleyze E Collection uses leather, textile panels and a removable insole.

For every model, check the current stock, size, colour, stated materials and returns policy. A product photo may also vary slightly due to lighting or screen settings.

Frequently asked questions about buying trainers and shoes

How do I find the right shoe size when ordering online?

Measure both feet and use the longer measurement. Compare it with the size chart for the specific model. Also check the stated fit and read customer experiences or sizing advice where available. If you are between two sizes, the returns policy may help you make your decision.

How long do trainers last?

Their lifespan depends on walking distance, surface, body weight, materials, care and whether you alternate between several pairs. Look out for loose stitching, a heavily worn sole or a misshapen heel. Clean leather, suede and textile shoes according to the care instructions, and allow wet shoes to dry naturally.

Are sports shoes suitable for everyday wear?

Some sports shoes are also intended for casual use according to the product description, but that does not automatically make them suitable for every sport. Check what the model was designed for, which sole construction it has and whether the fit suits your activity. Walking, fitness and running may each require different features.