Buying shoes online: how to choose a pair that suits the way you use them

Buying shoes online seems simple until you discover that the same size can fit differently from one brand to another, or that a model designed for the city is unsuitable for muddy trails. Marketing terms such as “extra comfort”, “all-terrain” and “waterproof” sound appealing, but they only tell you something when you check the underlying specifications.

The most common buying mistakes are usually:

• Relying on the size alone: an EU size is not identical across every brand or model. The width and shape of the toe box also affect the fit.
• Choosing a sole without considering the surface: a flat rubber sole can feel comfortable on pavements, but it does not offer the same grip as a sole with deep lugs for mud or loose ground.
• Treating a material claim as a guarantee: according to a brand’s own research or information, a membrane may support water resistance or breathability, but your experience also depends on use, wear and maintenance.

Below, you’ll find the points you should check before placing your order.

1. Choose the shoe type according to how you’ll use it

Don’t start with the colour or brand. Start with the situations in which you’ll wear the shoes.

• Casual shoes and trainers: suitable for everyday use, work and leisure. Pay attention to the insole, lining, sole flexibility and weight.
• Sports shoes: choose a model suited to your sport and the surface you’ll be using it on. A running shoe for asphalt has different characteristics from a trail model.
• Trail running shoes: check the outsole tread, protection around the toe and heel, and how securely the shoe holds your foot.
• Walking shoes: look at grip, ankle height, cushioning and protection against moisture. A mid-cut model can offer more coverage around the ankle than low-cut trainers.
• Unisex shoes: always check the size chart and stated fit. “Unisex” does not automatically mean that the model will fit every foot in the same way.
• Women’s shoes and men’s shoes: models may differ in their last, size range and design. Use the product information as your starting point rather than relying solely on the category.

2. Check the sole, tread and midsole

The outsole largely determines how the shoe responds to the surface beneath it. A flat tread, as found on some lifestyle trainers, feels stable on hard ground and suits a casual wardrobe. For wet woodland paths, rocks or mud, multidirectional lugs or deep grooves are a more logical choice.

Also consider the material:

• Rubber outsole: generally offers durability and grip, but the composition and tread remain decisive.
• EVA or foam midsole: can help keep the weight down and provide cushioning. The experience varies depending on the construction and your personal preference.
• React, ABZORB or EnergyCell technology: these are product or brand names for specific midsole constructions. According to the product description, they are designed to provide cushioning or responsiveness; treat this as a product specification, not a guaranteed result for every wearer.
• Contagrip sole: in Salomon models, this rubber sole is linked to grip on a range of surfaces according to the product information. Pay particular attention to the tread on the model you choose.

A common mistake is buying an aggressive trail tread for everyday use in the city. It may feel less smooth and wear more quickly on asphalt. Conversely, a flat trainer may offer too little traction on wet walking paths.

3. Look beyond the word “comfort”

Comfortable shoes are not the same for everyone. That’s why you should assess the following combination:

1. Length: measure both feet at the end of the day and compare the longer foot with the size chart.
2. Width: a regular fit can feel different from a narrow or wide version.
3. Toe-box room: your toes should not press against the front. Extra room is recommended for some clogs and sandals; follow the product’s specific sizing advice.
4. Fastening: laces allow precise adjustment. Quicklace systems are practical for trail running, while a slip-on model can be convenient at home or for short shopping trips.
5. Upper: mesh can offer ventilation, leather can provide structure and a different look, while synthetic textiles are often easy to clean. No material is ideal for every type of weather and use.

With GORE-TEX shoes, it’s wise to assess the complete construction. According to the product descriptions for the relevant Salomon models, the GORE-TEX membrane supports protection against moisture and breathability. However, the shoe’s performance also depends on the seams, tongue construction, socks, maintenance and the extent to which it is submerged.

Choosing from popular models for specific needs

Suitable for: Budget-conscious beginners

Vans Old Skool VN0A4BV51951 Pewter/True White 36.5

Why it suits this profile: A low-cut model for everyday use, work, walking around town and casual outfits. The combination of suede and canvas suits anyone looking for a distinctive trainer without a technical trail construction.

How this product avoids the pitfall

The product information specifies a flat sole and a low profile. This makes its intended use clearer: everyday wear rather than demanding terrain.

Key benefit & highlights

Suede-canvas upper, textile insole and rubber sole according to the product listing.

Suitable for: Shoppers looking for premium quality

New Balance U1906WFD 47.5

Why it suits this profile: For anyone looking for a sports shoe with a lifestyle look for long days, light activities and everyday use.

How this product avoids the pitfall

The product listing specifies mesh with synthetic overlays and a rubber outsole. This means you can compare ventilation and grip more deliberately.

Key benefit & highlights

Mesh and synthetic upper; rubber sole; ABZORB midsole according to the product information.

Suitable for: Specific uses & intensive users

Salomon X Ultra 4 Mid GTX 474550 38 2/3

Why it suits this profile: A mid-cut walking shoe for walkers who regularly tackle uneven paths, wet ground and longer outdoor activities.

How this product avoids the pitfall

The specifications mention a mid-cut design, GORE-TEX membrane and Contagrip MA outsole. This makes the difference from an ordinary trainer immediately clear.

Key benefit & highlights

Synthetic-textile upper, EnergyCell midsole and Contagrip MA rubber according to the product description.

Check the size, care and returns

Before placing your order, check:

• the EU size and foot length in centimetres;
• whether the size is listed as a women’s, men’s or unisex size;
• whether the model has a regular, narrow or generous fit;
• the returns policy and any associated costs;
• the care instructions, particularly for suede, leather, mesh and GORE-TEX.

Clean shoes according to the product label. Many models should not be put in the washing machine. For mesh, use a soft brush or damp cloth and allow shoes to dry at room temperature, away from radiators or direct heat. Leather generally requires a suitable care product; do not submerge it in water.

Products sold in the EU are covered by statutory consumer rights. The product information for several of the models mentioned states a minimum statutory warranty of two years. Before placing your order, check the current terms and conditions for the product and seller.

Frequently asked questions about buying shoes online

How do I determine my shoe size when buying online?

Measure both feet while wearing the socks you would normally wear with the model. Compare the longer foot with the size chart on the product page. Also check the stated width and fit. If you’re between two sizes, the returns policy can help you order with less risk.

How long do shoes last on average?

It depends on the material, use, body weight, surface and maintenance. A casual trainer worn every day on asphalt will wear differently from a walking shoe used occasionally on woodland paths. Look for wear on the tread, seams coming loose and deformation of the sole. Replace shoes when they no longer feel suitable or safe for their intended use.

Are more expensive shoes automatically more comfortable?

No. Price is no substitute for a good fit. Compare the measurable features: material, sole tread, fastening, size range, lining and care requirements. A simple casual shoe may be more suitable for everyday use than a technical model, while trail running shoes offer more specialised features for off-road terrain.