Joybuy Insights

Buying shoes: how to choose the right pair online

Buying shoes online seems simple, until you have to choose between trainers, sports shoes, children’s shoes, men’s walking shoes and casual shoes. An attractive photo tells you little about the fit, sole or suitability for everyday wear. A few simple checks can help you avoid finding that a pair is uncomfortable after a few weeks or only goes with one outfit.

Common pitfalls when buying shoes

1. Focusing only on how they look

An eye-catching style isn’t automatically suitable for long walks or intensive use. A flat lifestyle trainer, such as a Nike Dunk Low, Converse Star Player or Vans Old Skool, is designed mainly for casual wear. If you plan to run or walk long distances in them, you may need different features, such as more cushioning, a more stable sole and a suitable tread.

2. Assuming size and fit are the same thing

An EU size is a useful starting point, but different brands and styles can fit differently. The shoe’s width, toe room and construction also matter. So always check:

  • the available size chart;
  • the fit advice, such as ‘regular fit’ or ‘true to size’;
  • the fastening: laces, elastic, hook-and-loop or slip-on;
  • the space around the toes and heel.

Children’s feet also grow quickly, so their shoe size can change more often. A hook-and-loop style, such as some Skechers children’s shoes, can be practical for school and for children learning to put their shoes on independently. Just check that the fastening can be adjusted enough.

3. ‘Comfort’ without any specifics

Brands often use comfort as a general marketing term. Look for features you can check, such as a padded collar, cushioned insole, mesh for ventilation, rubber outsole or a particular type of midsole. According to the manufacturer’s product description, for example, the Puma Speedcat has an IMEVA midsole for a lightweight feel. That tells you about the construction; it doesn’t guarantee that every wearer will have the same experience.

The key specifications to check

Upper material

Leather can feel sturdy and usually needs care with a suitable cloth or protective spray. Textile and canvas are often light and flexible, but can be more prone to rain and stains. Synthetic materials are generally easy to wipe clean. Check the care instructions too: some styles can’t be machine-washed, and shoes with built-in lights shouldn’t be submerged.

For leather trainers, such as some Puma Speedcat and Nike Dunk Low styles, it’s a good idea to treat the shoes according to the product instructions before wearing them. According to the product details, the Nike Wmns Dunk Low HM9655-001 has a leather upper, textile lining and rubber outsole.

Sole and intended use

A rubber sole can offer grip and flexibility, but the tread also affects what a shoe is suitable for. A flat sole is often practical for everyday wear in town. For men’s walking shoes, a more defined tread, sturdier upper and secure heel fit are more important. The available PELLIOT styles are listed as men’s walking shoes; check the product page for the technical details that suit your walking route.

Don’t assume sports shoes are suitable for every activity. A style for fitness, walking or everyday wear may not offer the same support as a shoe designed for running or indoor sports.

Fastening and fit

Laces let you adjust the fit precisely. Slip-on shoes are quick to put on and work well for everyday wear, but they should stay secure around the heel. Hook-and-loop shoes are practical for children. Light-up children’s shoes may appeal to little ones, but check the care instructions carefully. For example, the Skechers Meteor-Lights product information warns that machine-washing may damage the lights and battery components.

Recommended choices for different needs

Suitable for: Budget-conscious beginners
CONVERSE Women Shoes A12474C STAR PLAYER 76 OX 44.5

CONVERSE Women Shoes A12474C STAR PLAYER 76 OX 44.5

Why it suits this profile: These low-top canvas trainers are easy to wear with jeans, a skirt or a casual work outfit. The style is designed for everyday wear and has a low profile.

How this product helps you avoid a pitfall

The product details specify a canvas upper, textile lining and vulcanised rubber sole. This means you can check the materials and what to expect from the shoes before buying.

Key benefits and features

Lightweight canvas upper, low-profile fit, cushioned insole and grippy rubber outsole.

Suitable for: Shoppers looking for premium quality
Nike Wmns Dunk Low HM9655-001 39

Nike Wmns Dunk Low HM9655-001 39

Why it suits this profile: These women’s trainers are for anyone looking for a leather streetwear style with a recognisable silhouette and a black-and-white colourway.

How this product helps you avoid a pitfall

The listed materials, size 39 and care instructions give you useful details in advance. These shoes aren’t designed to be machine-washed.

Key benefits and features

Leather upper, padded collar, cushioned insole and rubber sole with pivot circle, according to the product description.

Suitable for: Specific activities and intensive use
PELLIOT Hiking and Mountain Climbing Shoes with Vibram Outsole Men Dark grey EU43

PELLIOT Hiking and Mountain Climbing Shoes with Vibram Outsole Men Dark grey EU43

Why it suits this profile: This style is aimed at men looking for walking or hiking shoes for routes where grip and a sturdier construction matter.

How this product helps you avoid a pitfall

The product name specifies a Vibram outsole and the style is listed as a walking shoe. Before buying, check the full details on waterproofing, fit and terrain.

Key benefits and features

Designed for walking and mountain use; available in EU size 43 and with a Vibram outsole, according to the product listing.

Other popular choices for everyday wear

If you’re looking to buy trainers, you could also consider the Puma Speedcat OG, Vans Old Skool or Skechers Track Syntac. According to the product details, the Speedcat has a leather upper, round toe, lace-up fastening and rubber sole. The Vans Old Skool has a textile upper and rubber sole, making it a good match for a casual wardrobe. For men looking for sports shoes for light training and everyday wear, the Skechers Track Syntac is listed with a combination of leather, mesh, a Memory Foam insole and lace-up fastening.

For children, the Skechers Meteor-Lights and Skechers Microspec Texlor are practical options to compare. The Meteor-Lights have a high-top design, hook-and-loop fastening and built-in lights. The Microspec Texlor combines elastic with a hook-and-loop fastening and comes in black. Check the size, width and cleaning instructions for both styles before ordering.

Looking for more options?

We’ve put together a complete, up-to-date list of products that meet these strict selection criteria and the applicable European safety requirements.

Frequently asked questions about buying shoes

How do I find the right shoe size online?

Measure both feet at the end of the day, wearing the socks you’d normally use. Compare the longer foot with the size chart for the specific style. Also check the fit advice and shoe width. If you’re unsure, check the returns policy before ordering.

How long do trainers usually last?

It depends on the material, how often you wear them, your body weight, the surface and how well you care for them. Everyday trainers wear differently from sports shoes used several times a week. Replace your pair when the sole is visibly smooth or unevenly worn, the heel no longer provides support or the upper is damaged.

How should I care for black shoes and leather trainers?

Remove dirt with a soft, dry or slightly damp cloth. For leather, use only a suitable care product and follow the brand’s instructions. Leave shoes to dry naturally and keep them away from radiator heat. Canvas, textile and light-up styles often have specific care restrictions, so always check the product page.