Buying shoes online: how to choose the right pair for everyday wear

Buying shoes online is easy, but an attractive photo and a well-known brand name do not tell the whole story. The difference between a pair that feels comfortable and a purchase that sits unworn in the wardrobe often comes down to details such as width, fastening, sole and returns policy.

For consumers in the Netherlands, these three pitfalls are particularly relevant:

• Relying on the size number alone: a size 42 can fit differently depending on the model. Shoe width, toe shape and available internal space also affect the fit.
• Treating comfort claims as a guarantee: terms such as “extra comfort” or “all-day wear” often come from brands’ product descriptions. A brand’s own research may show that a particular insole or cushioning is rated positively, but that is no guarantee for every foot.
• Overlooking materials and care: textile, synthetic materials, leather, rubber and Croslite each require different treatment. Shoes that are not suitable for machine washing can become damaged more quickly if you use a washing programme anyway.

Which specifications should you check?

1. Size, width and shape

First check the stated EU size, then look at the fit. The range includes shoes from size 27 to 47.5, but not every model is available in every size. A standard fit is often described as “normal fit”. Widths may be indicated by, for example, D or G.

When ordering online, pay attention to:

• the size chart for the specific model;
• the length in centimetres, especially for Crocs clogs;
• the shoe width;
• advice such as “true to size”, “runs large” or “runs small”;
• the type of socks you plan to wear.

If you are unsure, a model with clear sizing advice is more practical than a shoe for which only the European size is given. Also check the current returns information before completing your purchase.

2. Fastening and occasion

The fastening determines how quickly you can put the shoes on and how precisely you can adjust them.

• Slip-on shoes are convenient for commuting, shopping and everyday wear. They are less suitable if you need plenty of adjustability.
• Shoes with hook-and-loop fastenings are practical for children and for anyone who wants to put shoes on and take them off quickly.
• Laces generally offer more scope for adjusting the fit around the instep.
• Clogs and sandals can be comfortable at home, in your free time or for short journeys, but always check the heel strap and the amount of room around the toes.

For sporting activities, a sports shoe with a suitable sole and secure fastening is a more logical choice than a loose-fitting slip-on model. A casual shoe may look similar, but it is not automatically intended for running or intensive training.

3. Material, sole and care

Do not just look at the colour; consider the construction too. A textile upper can feel lightweight and breathable. Synthetic material is often easy to wipe clean. Leather usually requires specific care. The sole may be made from rubber, plastic or another material.

Also check:

• whether the insole is removable;
• whether the shoe is machine washable;
• which cleaning products are permitted;
• whether the sole has a tread;
• whether the model is lightweight;
• whether the toe box offers enough room.

For children, a rubber sole and a secure hook-and-loop fastening are practical features for school and play. For adult shoes, black trainers, neutral taupe models and white Nike trainers can be easier to pair with everyday clothing.

Recommendations by user profile

Suitable for: Budget-conscious beginners

Skechers Slip-Ins Summits - High Range 232457-TPE 42

Why it suits this profile: This taupe slip-on model has a standard fit, a treaded sole and a synthetic upper. It is designed for casual wear without laces.

How this product avoids the pitfall

The product details specify size 42, width D and a standard fit. You can compare this information with your own well-fitting shoes instead of relying on the photo alone.

Key benefit & highlights

Slip-on design, rubber sole and synthetic upper. According to the specifications, the insole is not removable.

Suitable for: Buyers looking for premium quality

Nike Wmns Dunk Low NN DD1873-113 36

Why it suits this profile: These women’s shoes combine a Dunk Low shape with a leather and textile upper. They are designed to create a polished casual look for everyday wear.

How this product avoids the pitfall

The material composition and size 36 are clearly stated. This helps you assess a fashion-led choice based on construction and fit as well.

Key benefit & highlights

Leather and textile upper, padded collar and rubber outsole with pivot point, according to the product description.

Suitable for: Specific uses & intensive users

Skechers Go Run 400-Darvix 405102L-BBK 30

Why it suits this profile: This children’s model in size 30 has a mesh upper, rubber sole and hook-and-loop fastening. It is well suited to school, play and activities where being able to put shoes on independently is useful.

How this product avoids the pitfall

The size, standard fit and fastening are specified in advance. That means you do not have to guess whether your child can fasten the shoes independently.

Key benefit & highlights

Breathable mesh, rubber sole and hook-and-loop fastening. The manufacturer states that the shoes are machine washable; always check the label before washing.

Suitable for: Lightweight and easy everyday wear

CROCS 203591 SESAME UNISEX 9

Why it suits this profile: This unisex Crocs clog in size 42-43 is designed for home, leisure and short journeys. The slip-on model is lightweight, according to the product description.

How this product avoids the pitfall

The sizing includes an EU range and a foot length. This makes comparison easier than relying on a US or UK size alone.

Key benefit & highlights

100% Croslite according to the product details, slip-on design and care in line with the instructions on the label.

How to compare women’s, men’s and children’s shoes

Use the same checklist for every pair when comparing shoes. Note the size, width, material, fastening, sole type and care requirements. Then consider when you will wear the shoes:

• For everyday commuting, black trainers or comfortable trainers with a standard fit are often practical.
• For sport and active leisure, sports shoes with a secure fastening and suitable sole are the more logical choice.
• For children, lightweight shoes with hook-and-loop fastenings are easy to use.
• For home and leisure, Crocs clogs or other slip-on shoes may be suitable, depending on the heel support and fit you want.
• For a fashionable look, Nike trainers or white casual shoes are an option, but also assess how easy they are to clean and what they are made from.

Check the size, finish and any damage as soon as your order arrives. Try the shoes on indoors while wearing the socks you normally wear. This allows you to establish quickly whether the fit matches the product information and to use the applicable returns policy if necessary.

Frequently asked questions about buying shoes online

How do I determine my shoe size when shopping online?

Measure both feet at the end of the day, as their length may differ. Compare the longer foot with the model’s size chart. Also check the stated width and fit advice. A Crocs model may also show a size range such as 42-43 rather than a single EU size.

How long do everyday shoes last?

This depends on how often you walk, the surface you walk on, your body weight, the material and how well the shoes are cared for. Regularly check the wear on the sole, seams and inner lining. Alternating between two pairs can help shoes air between wears, but it does not replace assessing their actual condition.

How much does it cost to care for shoes bought online?

For many casual shoes, a soft cloth, mild soapy water and correct drying are sufficient. Leather may need additional care. Only machine wash shoes if the care label permits it. Never use a cleaning method that could damage the electronics in shoes with built-in lights.