Buying shoes online: how to choose a pair that suits your needs

Buying shoes online may seem straightforward, but an appealing photo and a well-known brand name do not necessarily mean that a pair is suitable for your feet or everyday activities. A trainer for the city needs different features from a running shoe or trail shoe.

Most disappointing purchases usually result from three common pitfalls:

• Choosing based only on appearance and brand: Converse shoes, Nike Dunk Low and Vans Old Skool work well with casual outfits, but are not automatically suitable for running or long walks.
• Ordering your size without checking: EU sizes can fit differently depending on the brand and model. A size chart showing foot length in centimetres is therefore more useful than simply choosing your usual size.
• Confusing marketing claims with measurable features: Terms such as “extra cushioning”, “lightweight” or “good grip” should be checked against the sole, upper, fit and stated use case.

What should you check before buying shoes online?

1. Fit and sizing information

Measure your foot at the end of the day while standing. Compare your longest foot with the product’s size chart. Also pay attention to:

• Last width: a standard model may feel tighter if you have wide feet.
• Toe room: when running and walking, having some room for your toes to move is practical.
• Fastening: laces offer more adjustability than a fixed slip-on design; hook-and-loop fastening can be useful for children’s shoes.
• Sock thickness: you may need to adjust the size if you wear thick sports socks.

Some models explicitly state that they fit true to size. This is useful information, but it does not guarantee that every foot will feel the same. Always check the product page and returns policy before ordering.

2. Sole and cushioning suited to the activity

For everyday use, a flexible sole and comfortable insole are often more important than a technical appearance. Shoes with memory foam, such as certain Skechers shoes, can feel soft during the commute or a walk. However, an insole is not automatically suitable for long-distance running.

When choosing running shoes, look at:

• Midsole material: EVA foam is often used for cushioning and responsiveness.
• Stability: a wider base or additional structure may be relevant on uneven ground.
• Weight: lightweight shoes can feel comfortable during longer training sessions, but also consider the sturdiness of the upper.
• Type of use: road-running shoes are designed for tarmac and paved paths; trail shoes usually have a more aggressive tread.

According to the product description, the Salomon DRX DEFY GRVL features an Energy Foam midsole, Active Chassis support and an All Terrain Contagrip outsole. These are verifiable product specifications for use on gravel and mixed terrain. They do not constitute a medical assessment or guarantee a particular running experience.

3. Grip, materials and care

A rubber outsole generally offers greater wear resistance than a smooth casual sole, but the tread determines how the shoe performs on wet tiles, mud or loose stones. When looking for shoes with good grip, check the information about the sole rubber and tread.

The upper also affects how the shoes can be used:

• Canvas: often lightweight and breathable, but more susceptible to moisture and stains.
• Leather or synthetic material: can be sturdier and usually needs wiping with a damp cloth.
• Mesh: provides ventilation and keeps weight down, but may be more vulnerable to sharp branches or rough surfaces.

Follow the brand’s care instructions. Several models in this selection must not be machine-washed. Air drying, avoiding bleach and keeping the shoes away from direct high heat will help prevent unnecessary strain on the materials and glued seams.

Recommendations by type of buyer

Suitable for: Budget-conscious beginners

Skechers Track-Bucolo 52630-BBK 40

Why it suits this profile: This training model is designed for anyone looking for one pair for light sporting activities and casual wear. The product information states that it has a regular fit, laces and a memory foam insole.

How this product avoids the pitfall

The specifications provide more information than just a sporty appearance: the material, fit and sole are clearly stated.

Key benefit & advantages

Memory foam insole, rubber sole and a regular fit according to the product description.

Suitable for: Buyers looking for premium quality

Nike Wmns Dunk Low NN DD1873-113 36

Why it suits this profile: A women’s leather trainer for anyone looking for a recognisable silhouette that works with everyday outfits. The shoe has a low-cut design and a padded collar.

How this product avoids the pitfall

The choice is not based on colour alone: the product page specifies the upper, lining, insole and rubber outsole.

Key benefit & advantages

Leather and textile upper, padded collar and rubber sole with pivot point according to the product details.

Suitable for: Specific activities & intensive users

Salomon DRX DEFY GRVL L47809700 43 1/3

Why it suits this profile: Designed for running, walking and trail running on gravel and mixed terrain. This model is suitable for users looking for more than a casual shoe for tarmac.

How this product avoids the pitfall

The sole and support are linked to a specific use: gravel and uneven terrain, rather than a general claim about sports performance.

Key benefit & advantages

Active Chassis, Energy Foam and All Terrain Contagrip rubber according to the stated product specifications.

Suitable for: Lightweight runners

PELLIOT Running Shoes Unisex Lightweight Cushioning – Obsidian Black (EU 43)

Why it suits this profile: A unisex model for anyone who alternates between city streets and unpaved paths. The product description mentions a mesh and woven upper, EVA midsole and ROCKYTEC outsole.

How this product avoids the pitfall

The size chart uses foot length in millimetres and lists standard and narrow fits. This makes comparisons more concrete than simply choosing a general size.

Key benefit & advantages

Lightweight mesh, EVA midsole and a rubber tread designed for different surfaces according to the product information.

How to compare models without overspending

Before ordering, make a quick comparison using these points:

1. Use: casual wear, fitness, walking, running or trail running.
2. Fit: foot length, width and the amount of toe room you prefer.
3. Construction: upper material, type of lining and sole rubber.
4. Care: whether the shoes are machine-washable and how the pair should be dried.
5. Warranty and returns conditions: check the information on the product page. For some of the models mentioned, a statutory minimum warranty of two years under EU consumer rules is stated; additional rights may depend on the applicable Dutch legislation.

For a classic everyday look, you could also consider the Converse A11602C PL VULC PRO OX, Converse Chuck Taylor All Star or Vans Old Skool. These models are particularly appealing when style, a low- or high-profile design and easy styling are important. For women’s shoes, men’s shoes and children’s shoes, checking the size and materials remains essential.

Frequently asked questions about buying shoes online

Which shoes are suitable for everyday use?

For everyday use, casual shoes or trainers with a comfortable fit, flexible rubber sole and sufficient ventilation are often practical. Models with memory foam can feel soft, but check that the fit and support suit your feet.

How do I determine my shoe size when ordering online?

Measure both feet in centimetres or millimetres and use the size chart on the product page. Choose the size that corresponds to your longest foot. Also check whether the model has a regular, narrow or roomy fit, and take the socks you intend to wear into account.

How long do shoes bought online last?

Lifespan depends on the materials, how the shoes are used, the surface and how well they are cared for. A casual trainer worn every day will wear differently from a pair used occasionally. Air your shoes after wearing them, clean them according to the washing instructions and, where possible, alternate between several pairs.