Joybuy Insights

Buying shoes online: how to choose a pair that suits your needs

Buying shoes online seems simple until you have to choose between dozens of brands, fits and technical claims. A trainer for everyday wear has different requirements from trail running shoes for muddy paths. Sizing and materials can also vary between women’s shoes, men’s shoes and unisex shoes.

The most common purchasing mistakes come from three pitfalls:

  • Choosing based on appearance alone: a fashionable trainer may look great, but offer insufficient grip, support or ventilation for long days.
  • Confusing waterproof with breathable: a membrane can keep rain out, but a fully enclosed shoe may still feel warm during intensive use.
  • Skipping the size guide: an EU size can vary by brand, model and last. A small discrepancy can quickly become noticeable, especially with sports shoes and walking shoes.

That is why a good choice starts with how you plan to use the shoes and with the product specifications, not with a marketing term on the product page.

Which features should you check?

1. Fit, size and available room

Measure both feet at the end of the day, when your feet usually take up slightly more room. Use the length in centimetres as an additional check alongside the EU size. Also consider:

  • the width of the shoe;
  • the shape of the toe box;
  • the thickness of the lining;
  • how much room you need for socks;
  • how the shoe fastens.

Lace-up fastening, a Quicklace system or an adjustable strap can make the fit more precise. With clogs and sandals, the combination of footbed, heel strap and toe room is particularly important. A model described as a “regular” fit will not necessarily fit every foot in the same way.

2. Sole and grip for the terrain

The sole largely determines how suitable a pair is for your route. A flat rubber sole is often sufficient for city use. For walking or trail running, the tread and rubber compound are more important.

Look out for:

  • lug depth and direction: deep, widely spaced grooves are practical on soft or loose terrain;
  • rubber material: a rubber outsole is generally more hard-wearing than a soft lifestyle sole;
  • flexibility: a flexible sole suits casual use, while a firmer construction can offer greater stability on uneven paths;
  • cushioning: EVA, React foam and ABZORB are material designations. According to the product description, they may contribute to cushioning, but the experience varies from person to person.

Sports shoes designed for asphalt are not automatically suitable as trail running shoes. Conversely, an aggressive tread may feel less comfortable on smooth indoor floors or tiles.

3. Materials and care

Mesh and textile are generally lightweight and breathable. Leather and suede can have a more enclosed appearance and different wear properties, but they require suitable care. Always check the care instructions.

With waterproof shoes, it is important to distinguish between a membrane and a general water-repellent treatment. A GORE-TEX membrane is mentioned in the product information for certain Salomon models as protection against water. This is a product specification, not a guarantee that the shoe will remain completely dry in every situation. Water can also enter through the tongue, seams or the top of the shoe.

Clean shoes according to the label. Many models should not be put in the washing machine. Leave them to air-dry and avoid radiator heat, as heat can damage glue, synthetic materials and leather.

Choose based on your everyday use

For commuting and leisure, casual shoes, leather shoes and lifestyle trainers are often practical. Look for a flexible upper, a reliable rubber sole and a fastening that is easy to adjust.

Waterproof shoes are useful for walking in the Netherlands when following rainy routes, but also consider weight and grip. If you regularly walk on unpaved paths, hills or muddy ground, trail running shoes with a pronounced tread are a better choice.

Popular searches such as Nike shoes, Salomon shoes, Vans shoes, New Balance shoes and Crocs shoes can help you filter the range. However, a brand name alone says little about whether a shoe is suitable for your activity. Always compare the specific model, size, material and sole.

Suitable for: Budget-conscious beginners
Vans Knu Skool VN0009QCDBS1 Marshmallow/Light Gum 36.5

Vans Knu Skool VN0009QCDBS1 Marshmallow/Light Gum 36.5

Why it suits this profile: This low-top trainer has a regular fit, lace-up fastening and a casual colour scheme. That makes it suitable for everyday wear, work and leisure.

How this product avoids the pitfall

The product information specifies a regular fit and a rubber waffle sole. You are therefore choosing based on concrete fit and sole information, not appearance alone.

Key benefit & advantages

Suede upper, soft lining and rubber waffle sole with grip.

Suitable for: Shoppers looking for premium quality
BIRKENSTOCK Boston Taupe Women's 42

BIRKENSTOCK Boston Taupe Women's 42

Why it suits this profile: This model combines a suede upper with an adjustable buckle and a cork footbed construction. It is suitable for anyone who places a high value on materials and adjustability.

How this product avoids the pitfall

The adjustable strap helps you fine-tune the fit. However, the suede and EVA sole do require regular, suitable care.

Key benefit & advantages

Suede upper, natural leather footbed and flexible EVA sole.

Suitable for: Specific activities & intensive users
Salomon X Ultra 4 Mid GTX 474550 38 2/3

Salomon X Ultra 4 Mid GTX 474550 38 2/3

Why it suits this profile: This mid-cut walking shoe is designed for walks on uneven terrain. The product information specifies a GORE-TEX membrane and Contagrip MA outsole.

How this product avoids the pitfall

Rather than relying on an outdoor look alone, you can check the stated shaft height, membrane construction and sole.

Key benefit & advantages

Mid-cut design, GORE-TEX membrane and Contagrip MA rubber outsole.

Suitable for: Sporty city users
Nike Pegasus Trail 3 DA8698-300 38.5

Nike Pegasus Trail 3 DA8698-300 38.5

Why it suits this profile: According to the product description, this model is designed for trail running, city routes and outdoor activities. The combination of mesh, React foam and a rubber sole suits varied use.

How this product avoids the pitfall

The product details explicitly mention a multidirectional tread and reinforced toe and heel. However, check that the fit is suitable for your foot.

React foam midsole, breathable mesh and rubber outsole with multidirectional lugs.

Looking for more options?

We have compiled a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about buying shoes online

How do I determine my shoe size when ordering online?

Measure your foot length in centimetres and compare it with the size chart for the specific model. Also consider the fit: a regular fit, narrow last or roomier toe box can affect your choice. If you are unsure between two sizes, check the returns policy before ordering.

How long do shoes bought online last?

Lifespan depends on the material, use, care and terrain. A casual trainer worn every day will wear differently from a pair of walking shoes used only at weekends. Check the sole for worn tread, cracks and loosening seams. The statutory guarantee in the EU is at least two years for these product details; the guarantee is not a fixed period of use and is separate from normal wear and tear.

Are more expensive shoes automatically more comfortable?

No. Comfort depends on fit, cushioning, weight, ventilation and how you use the shoes. A leather model may be suitable for everyday wear, while lightweight sports shoes may be better for longer walks. Compare the objective specifications and choose a model that suits your feet and activities.