Joybuy Insights

Buying shoes online: how to choose a pair that suits your everyday needs

Buying shoes online may seem straightforward, but an attractive product photo does not tell you everything. A trainer may look comfortable yet be too narrow. A sole may promise grip but be less suitable for wet paving or uneven paths. Sporty models are also sometimes presented as versatile, even though they are designed mainly for a specific activity.

Use these practical checks to compare women’s trainers, men’s trainers, sports shoes and casual shoes based on features you can genuinely assess online.

Three common pitfalls when buying shoes online

1. Choosing based solely on appearance and brand name

A well-known model, such as the Nike Dunk Low, Vans Old Skool, Puma Speedcat or Converse trainers, may suit your style perfectly. That still says nothing about how well it fits your foot. So pay attention to the stated width, fastening and toe shape. Laces usually allow a more precise fit than a slip-on design, while elasticated fastenings are quicker to use.

2. Confusing “comfort” with the right support

Terms such as cushioning, memory foam and lightweight sound appealing, but their effect depends on how you use the shoes and the shape of your feet. A soft insole, for example, is practical for everyday wear, but it does not automatically make a shoe suitable for running. Always check the sole construction, materials and recommended use.

3. Ignoring the sole and care requirements

A smooth lifestyle sole is not the same as a lugged sole for walking or outdoor use. If you wear white trainers through rain and mud, they will also pick up stains and show wear more quickly. Check the sole material, whether it has a tread and the care instructions. A product that is easy to clean may remain useful for longer in practice.

Which features should you check?

Fit, size and width

Ideally, measure your foot at the end of the day, when your feet take up slightly more space. Compare the measured length with the size chart for the model, rather than relying only on the size you usually wear. Also look at:

  • Standard or roomy fit: a relaxed fit often provides more room around the forefoot.
  • Toe shape: a round toe may feel more comfortable if you need extra room for your toes.
  • Fastening: laces are adjustable, while elastic and slip-on designs are quicker to put on.
  • Sizing differences between models: a product may fit true to size, run large or come up small.

The Skechers Relaxed Fit: D’Lux Walker, for example, is described as having a roomy fit around the toes. Another version of the same model may, according to the product information, come up large. Always check the specific product page.

Sole, grip and intended use

For commuting and casual outfits, a flexible rubber sole is often sufficient. For walking shoes, sports shoes and running shoes, grip, stability and cushioning are more important. Look for:

  • Rubber or rubber compound: this can contribute to grip and durability.
  • Tread: deeper grooves are practical on loose or uneven ground.
  • Flexibility: comfortable for walking and everyday use, but not the same as stability.
  • Cushioning midsole: check whether the material is specified, such as EVA or IMEVA.

According to the product description, the Salomon DRX DEFY GRVL uses an Energy Foam midsole and an All Terrain Contagrip outsole. The manufacturer positions this model for gravel paths and mixed terrain. This makes the specifications relevant to outdoor use, but they do not replace your own assessment of the fit and underfoot feel.

Upper and care

Leather, synthetic materials, mesh and canvas each have different properties. Leather can feel sturdy, mesh generally offers better breathability and canvas suits a lightweight casual style. Also check whether the material is water-resistant and how the shoes should be cleaned.

According to the product information, the PUMA Speedcat OG has a leather upper, textile lining and rubber outsole. The manufacturer lists IMEVA as a material for a lightweight feel and recommends impregnating the shoes before first use. These are verifiable product details; they do not guarantee that every wearer will have the same experience.

Recommended models for different users

Suitable for: Budget-conscious beginners
CROCS Classic Clog White

CROCS Classic Clog White

Why it suits this profile: An easy-care model for the home, garden, beach, swimming pool and short everyday activities. The pivoting heel strap lets you adjust the fit.

How this product avoids the pitfall

The product description states that it is water-resistant for certain conditions, has ventilation ports and can be cleaned with water and soap. It is not a substitute for sturdy walking shoes.

Key benefit & highlights

Lightweight foam material, ventilation ports, pivoting heel strap and easy care. The product information states that 25% plant-based material is used via a mass-balance method.

Suitable for: Shoppers looking for premium quality
Nike Wmns Dunk Low NN DD1873-113

Nike Wmns Dunk Low NN DD1873-113 36

Why it suits this profile: For anyone looking for a recognisable low-top style that works with everyday outfits and a polished look.

How this product avoids the pitfall

The product details mention the leather and textile upper, padded collar, lined insole and rubber sole with pivot point. Check the women’s sizing carefully.

Key benefit & highlights

Classic low-top design, leather and textile upper, lined insole and rubber outsole with a stated pivot point.

Suitable for: Specific activities & intensive users
Salomon DRX DEFY GRVL

Salomon DRX DEFY GRVL L47809700

Why it suits this profile: Designed for runners and walkers who regularly use gravel, mixed terrain or unpaved paths.

How this product avoids the pitfall

Rather than relying on general comfort claims, the product description specifies Active Chassis, Energy Foam and All Terrain Contagrip. This makes the intended use clearer.

Key benefit & highlights

Mesh upper, Energy Foam midsole, Active Chassis and rubber All Terrain Contagrip outsole, according to the product details.

Suitable for: Convenience seekers for everyday use
Skechers Slip-Ins Go Walk Flex

Skechers Slip-Ins: Go Walk Flex - Hands Up

Why it suits this profile: Handy for everyday walking, travelling and situations where you want to put your shoes on quickly without having to bend down for long.

How this product avoids the pitfall

The product details specify a contoured heel panel, elastic laces, a memory-foam insole and a treaded sole. However, check whether size 42 and width G are right for you.

Key benefit & highlights

Slip-on construction, elastic laces, synthetic upper, rubber sole and a stated standard fit.

Other popular choices include white Skechers trainers, the Vans Old Skool for a casual outfit, Converse Star Player models and the PUMA Speedcat for a narrow, low-profile silhouette. For every pair, compare the size, materials and sole rather than focusing only on the colour or brand name.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about buying shoes online

How do I determine my shoe size when ordering online?

Measure both feet in centimetres and use the size chart for the specific model. Use the measurement of your longer foot as your guide. Also check the stated width and sizing advice, as models may fit true to size, come up small or run large.

How long do shoes bought online last?

Their lifespan depends on the materials, how they are used, the surface, care and fit. A pair for everyday city use is subject to different demands from running shoes or walking shoes. Air your shoes between wears, follow the care advice and do not use a model outside the purpose for which it is described.

Can I return shoes online if they do not fit?

For online purchases within the European Union, a statutory 14-day cooling-off period generally applies, subject to exceptions. Check the seller’s current returns policy before ordering. Try shoes on indoors and keep the box, labels and packaging while you are still deciding. Products are also covered by the statutory guarantee; different models are stated to have a minimum statutory guarantee of two years.