Buying shoes online may seem straightforward, but an attractive photo tells you little about the fit, material or intended use. A trainer for everyday wear has different requirements from football boots for natural grass. Small differences in sizing can also make a big difference with men’s shoes, women’s shoes and children’s shoes.
The most common pitfalls are:
Measure both feet at the end of the day on a sheet of paper. Note the longer foot and compare it with the product’s size chart. As well as length, pay attention to the width and the shape of the toe box.
Some models show the width as a letter. For example, the Skechers D'Lux Walker - Scrambler is available in sizes 42.5 and 45 with width D and a regular fit. According to the product description, this model is true to size. That is a useful indication, but no guarantee that the same size will fit identically in another brand.
For children, the measured foot length is more important than age alone. According to the product information, the Geox B Lightyloo is recommended with around 0.5 to 1 cm of extra room for the toes. If the foot falls between two sizes, the next size up is recommended.
Check exactly what is stated on the product page:
Laces give you room to adjust the fit. A hook-and-loop fastening or elastic laces may be more practical for children. Sandals such as the Birkenstock Arizona have two individually adjustable buckles, allowing you to fine-tune the fit around the foot.
First decide what you need the shoes for. Casual shoes and trainers are suitable for everyday wear, while sports shoes are designed with movement and grip in mind. With football boots, the sole designation is important:
According to their product descriptions, the Joma Super Copa 2401 FG and Joma Striker 2502 FG are designed for firm natural grass. Therefore, use them only for the stated purpose and clean them after use with a soft brush or damp cloth.
Why it suits this profile: A low-cut model for everyday wear, with a black colourway, lace fastening and standard width. The combination of synthetic leather and mesh works well with a casual wardrobe.
The product information specifies the fastening, width, sole and materials. This means you do not have to rely on the product photo alone.
Lightly padded insole, rubber sole, closed toe and lace fastening.
Why it suits this profile: For shoppers who value natural leather, adjustability and a recognisable sandal design. The two buckles allow for an individually tailored fit.
The product description mentions the upper material, cork footbed construction and EVA sole. This makes it clear what you are buying and how to care for the sandal.
Natural leather, cork footbed, EVA outsole and two metal buckles.
Why it suits this profile: Designed for footballers who train or play on firm natural grass. The FG sole, lace fastening and regular fit are suited to this specific use.
The product details explicitly mention FG and firm natural grass. This makes the intended playing surface clearer than it would be with a general sports shoe.
Eco-leather upper, rubber sole, Exo Counter technology and size 42.5 for a foot length of approximately 270–273 mm according to the size chart.
Why it suits this profile: A black sports shoe in size 45 for everyday wear and light sporting activities. The lace fastening helps you adjust the fit.
The product page specifies the size, width D, regular fit and material. This makes comparison easier than searching by colour or brand alone.
Leather and mesh upper, rubber sole, Memory Foam insole and non-removable insole.
After use, allow shoes to dry at room temperature and avoid direct heat, such as a radiator. Use a suitable care product for leather shoes. A soft cloth and mild soap are usually more suitable for synthetic materials and mesh; always follow the instructions on the product page.
A shoe-care kit can be useful for leather shoes. The JORDAN&JUDY Horsehair Shoe Shine Brush 4-Piece Set features, among other things, a beechwood handle and is designed to be part of a regular care routine. Before use, check that the brush is suitable for the material and test any product on an inconspicuous area first.
Also check the returns policy, available sizes and warranty information. The product information for various models states a minimum two-year legal guarantee under European consumer law. Check the seller’s current terms and conditions when purchasing.
We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.
Measure both feet in millimetres or centimetres and use the size chart for the specific model. Also check the width, fit and the manufacturer’s advice. If you are between two sizes, the returns policy may be important.
This depends on the material, use, surface and care. A pair worn every day will wear out faster than shoes that are rotated. Pay particular attention to the sole, stitching and inner lining. Allow shoes to dry completely between wears and use them only for their intended purpose.
No. Price is not a direct measure of fit or ease of use. Instead, compare specific details such as the material, sole, fastening, width, insole and size chart. A model that suits your needs may be more practical than a more expensive pair with the wrong fit.