Joybuy Insights

Buying shoes online: how to choose a pair that suits your needs

Buying shoes online seems simple, until you have to choose from dozens of models featuring terms such as “extra comfort”, “waterproof” and “cushioning”. Marketing language does not always tell you what you actually need in practice. A pair that seems comfortable for a walk may be unsuitable for running, while a sturdy trail-running shoe may feel unnecessarily heavy for everyday use.

As a Joybuy Product Recommendation Officer, I filter product specifications by intended use, fit and material. This helps you see more quickly which features are relevant and which purchasing pitfalls you can avoid.

Common pitfalls when buying shoes online

1. Using one pair for every activity

Women’s trainers, men’s trainers and casual shoes are suitable for everyday use, shopping and light walks. For running, trail running or long walks, other features are important, such as grip, stability and a suitable midsole.

A sports shoe is therefore not automatically a running shoe. Pay attention to the description of the intended use and check whether the sole is designed for tarmac, gravel or off-road terrain.

2. Looking only at the EU size

An EU size is not the same for every brand. Width, the shoe last and the shape of the toe box also affect the fit. Some product pages also give a foot length in centimetres. Use this measurement alongside your usual shoe size.

Pay particular attention to sizing advice such as “runs large” or “true to size”. Some Skechers shoes, for example, are listed as running large. This is not a general rule for the brand; always check the details for the specific model and selected size.

3. Confusing “waterproof” with complete protection in all conditions

A waterproof shoe can protect you from rain or wet grass, but that does not mean it is suitable for standing in deep water for long periods. Check whether a membrane is mentioned, how the seams are finished and whether the manufacturer provides care instructions.

Breathable shoes without a membrane may allow moisture to escape more quickly, but their protection from rain may be more limited. Choose based on the weather and terrain in which you will actually use the shoes.

Three specifications to check before buying

Fit and foot width

As well as the size, look at the stated width, such as D or G. A standard fit is not the same for every foot. People with wide feet may benefit from a roomier model, while a narrow foot may need more support.

Measure your feet at the end of the day, wearing the socks you normally use. Compare the longer foot with the size chart. With sports shoes, allow enough room around the toes without letting your heel slip while walking.

Midsole and cushioning

The midsole largely determines how a shoe feels. EVA foam is often used for lightweight shoes and cushioned footwear. Check whether the product information states which type of foam is used and what the model is designed for.

More cushioning is not automatically better. A soft insole may feel comfortable for everyday walking, while uneven ground may call for greater stability and a firmer sole. Claims about comfort or support come from the brand’s product information; your own fit and intended use remain decisive.

Outsole, grip and care

A rubber outsole can provide grip and durability, but the tread determines how the shoe performs. A flat tread is better suited to the city. For trail running and walking on mud, gravel or wet ground, a deeper tread is more practical.

Read the care instructions too. Not every shoe is machine washable. Some models should be cleaned with a damp cloth and dried away from direct heat. With children’s shoes featuring built-in lights, for example, washing could damage the electronic components.

Recommended models by user profile

Suitable for: Budget-conscious beginners
CROCS 203591 SESAME UNISEX 9

CROCS 203591 SESAME UNISEX 9

Why it suits this profile: The slip-on construction is practical for home, leisure and short everyday trips. The unisex size 42-43 and low weight make this a straightforward choice for anyone looking for a versatile clog.

How this product avoids the pitfall

The product information clearly states the material, size and intended use. Do not expect this model to perform as a running shoe or technical walking shoe.

Key benefit & advantages

100% CROSLITE according to the product details; easy to put on and take off; lightweight design.

Suitable for: Shoppers seeking top quality
Skechers Arch Fit Comfy Wave 149414-NVHP 41

Skechers Arch Fit Comfy Wave 149414-NVHP 41

Why it suits this profile: This low-top trainer is designed for everyday use and features a textile upper, rubber sole and non-removable insole. The laces offer more adjustability than a fully closed slip-on.

How this product avoids the pitfall

The specifications state the material, fastening and fit. As the model may run large according to the listing, check the size before ordering.

Key benefit & advantages

Textile upper; rubber sole; lace fastening for an adjustable fit.

Suitable for: Specific uses & intensive users
Salomon XA Pro 3D v9 GTX 472701 41 1/3

Salomon XA Pro 3D v9 GTX 472701 41 1/3

Why it suits this profile: According to the product information, this model is designed for trail running and walking. The combination of GORE-TEX, a 3D Advanced Chassis, Quicklace and a Contagrip sole is suited to wet paths and technical terrain.

How this product avoids the pitfall

The choice is based on specific features rather than simply the word “sport”. However, check the size and fit, particularly for longer distances.

Key benefit & advantages

GORE-TEX membrane according to the product description; Contagrip rubber outsole; Quicklace fastening.

Suitable for: Families with active children
Skechers Meteor-Lights - Krendox 401495L-BKBL 33

Skechers Meteor-Lights - Krendox 401495L-BKBL 33

Why it suits this profile: These children’s shoes feature a high-top trainer design, hook-and-loop fastening and size 33. This makes them practical to put on and take off for school, play and everyday activities.

How this product avoids the pitfall

The fit, width and fastening are stated. Clean this model according to the product instructions using a damp cloth; machine washing may damage the built-in lights.

Key benefit & advantages

Hook-and-loop fastening; rubber sole; standard fit according to the product details.

Other features to compare

For everyday use, slip-on shoes such as certain Skechers models can be practical. A contoured heel panel, elastic laces and an insole with memory foam are mentioned in the product information for these models. If you prefer a classic silhouette, consider Vans Old Skool as casual shoes with a textile upper and rubber sole.

For wet conditions in the Netherlands, waterproof shoes are not always necessary. A GORE-TEX model is suitable for rainy walks and off-road routes. In dry weather and for everyday use in the city, lightweight shoes with a breathable upper may feel more comfortable.

Also consider care costs and lifespan. Shoes last longer when you allow them to dry at room temperature, use the correct cleaning product and avoid overloading a model. The statutory EU guarantee covers product conformity; if there is a problem, check the seller’s terms and conditions.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about buying shoes online

How do I determine my shoe size when ordering online?

Measure both feet in centimetres and use the measurement of the longer foot. Compare it with the size chart for the specific model. Also check the stated sizing advice and width. A size 38 in one model may not fit the same way as a size 38 in another.

Which shoes are suitable for long walks?

Choose walking shoes with a sole suited to the terrain, sufficient heel hold and an upper that matches the weather. A flexible trainer may be enough for tarmac. For woodland, gravel or hilly terrain, trail-running shoes or sturdy walking shoes with deeper tread are generally the more logical choice.

How often should I replace running shoes?

This depends on how often you run, the surface, your body weight, care and visible wear. Check the tread, sole and comfort regularly. When the cushioning or stability has clearly changed, compare a new pair based on the same intended use rather than simply the brand name or appearance.