Joybuy Insights

Buying shoes online: how to choose the right pair without making an expensive mistake

Buying shoes online seems easy until the pair turns out to be too narrow, the sole does not provide enough grip or the material is unsuitable for everyday use. A low price or well-known brand name does not automatically tell you anything about the fit, durability or suitability for sport.

This practical guide highlights the features you can check online before buying. That way, you can compare trainers, sports shoes, children’s shoes, men’s shoes, women’s shoes and unisex shoes using useful criteria rather than appearance alone.

Common pitfalls when buying shoes online

1. Focusing only on appearance or brand

A model may look stylish but still be less suitable for long walks or intensive use. Converse shoes, Vans Old Skool and casual shoes, for example, are primarily appealing for their appearance and everyday versatility. For running or training, a suitable midsole, breathable upper and good grip matter more than the logo.

2. Assuming size and fit are the same thing

An EU size can vary between brands, models and shoe widths. Always check:

  • the stated fit, such as regular or narrow;
  • the shoe width, for example D or G;
  • the foot length in centimetres, if available;
  • whether the insole is removable;
  • the amount of room around the toes and the fit around the heel.

For children’s shoes, age alone is not a reliable indication of size. Measure the foot and check the size chart for the specific model.

3. Ignoring care and materials

Synthetic leather, mesh, canvas, rubber and imitation fleece do not all require the same care. A model that can only be cleaned with a damp cloth is less convenient if you want to wash your shoes in the washing machine regularly. Also check the drying instructions: high heat can damage the shape, glue or sole.

The key specifications to compare

Fit, width and fastening

A regular fit is not the same as a roomy fit. Velcro fastenings can be practical for children, while laces offer more adjustment. According to the product information, the Skechers Gametronix 402260L BLMT 29 has a regular fit, width D and a Velcro fastening. This makes the model easy to assess for school, play and everyday use.

For slip-on styles such as Crocs clogs and slippers, check whether a heel strap is included and whether the foot is enclosed securely enough. An open style is convenient for home, the garden or leisure time, but is not suitable for every walking or working situation.

Sole and intended use

The sole largely determines how a shoe feels and where you can use it:

  • Rubber outsole: designed to provide grip and durability for everyday use.
  • Flexible sole: comfortable for walking and casual use, but not automatically suitable for technical sports.
  • EVA midsole: often used to provide cushioning and a lightweight feel.
  • Profiled sole: important when walking on wet or loose surfaces.

The product information for the PELLIOT running shoes mentions an EVA midsole and a ROCKYTEC rubber outsole. Do check which version you select when buying, as features such as specific grip technology may vary between variants.

Upper, lining and ventilation

Mesh and textile generally allow more air to circulate than fully enclosed synthetic materials. This can be useful for sports shoes or in warm weather. Leather and synthetic leather are often easier to wipe clean, but may feel different and offer less ventilation.

Also look at the lining. According to the product description, the LEE Mule Slipper Robalo Navy has an imitation fleece lining. This makes the slip-on slipper particularly suitable for cold days indoors. In warm weather, lightweight slippers or a more breathable upper are likely to be a better choice.

Product choices for different types of user

Suitable for: Budget-conscious beginners
Skechers Burns 52635 BBK 46

Skechers Burns 52635 BBK 46

Why it suits this profile: A low-cut black trainer for men who are mainly looking for one versatile pair for everyday use, work and casual outfits.

How this product avoids the pitfall

The product information states that it has a regular fit, mesh inserts and a non-removable Memory Foam insole. Check in advance that size 46 and this fit are suitable for your feet.

Key benefit & highlights

Synthetic leather and mesh upper, rubber sole, lace fastening and heel loop. According to the instructions, clean with a damp cloth and mild soap.

Suitable for: Buyers looking for premium quality
PUMA men’s Pounce Lite trainers size 42

PUMA Men’s Pounce Lite Trainers size 42

Why it suits this profile: For anyone looking for a sporty men’s or unisex trainer suitable for light training and everyday outfits.

How this product avoids the pitfall

The size selection refers to the insole length, and the product listing mentions a lace fastening. This lets you assess the fit more precisely than by looking at the colour or brand alone.

Key benefit & highlights

According to the product information, the model has a lightweight foam construction, a rubber PROTREAD outsole and an upper made with at least 30% recycled materials.

Suitable for: Specific uses & intensive users
PELLIOT unisex running shoes size 43

PELLIOT Running Shoes Unisex size 43

Why it suits this profile: Designed for users looking for a pair for running on varied surfaces, from urban pavements to trails.

How this product avoids the pitfall

The specifications mention a size chart based on foot length and a choice between regular and narrow fits. Check the variant before placing your order.

Key benefit & highlights

Sandwich mesh and woven textile, EVA midsole and ROCKYTEC rubber outsole. The product information recommends hand-washing in cold water and air-drying.

Suitable for: Families who want to make a practical choice
Crocs 207193 white unisex size 28-29

CROCS 207193 White Unisex C11

Why it suits this profile: A slip-on style for children or adults looking for a lightweight unisex clog for home, leisure time, the garden or on the go.

How this product avoids the pitfall

The product listing gives the size as 28-29, identifies it as a unisex product and states that it is made from 100% CROSLITE. This lets you check in advance whether the intended use and size are suitable.

Key benefit & highlights

Lightweight material, easy slip-on design and care according to the label. This type of shoe is practical when putting shoes on and taking them off quickly is important.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Useful checks before you order

Use this quick checklist when buying shoes online:

  1. Measure both feet at the end of the day.
  2. Compare your foot length with the size chart for the model.
  3. Check whether the fit is regular, narrow or wide.
  4. Choose a type of shoe that suits the intended use: casual shoes for everyday wear, sports shoes for training, and slippers or clogs for leisure time.
  5. Read the material and care instructions.
  6. Check the returns policy, delivery time and available size.
  7. See whether the insole is removable if you use your own insoles.

For children’s shoes, a secure fastening is important. Velcro can be practical for young children, while a regular fit and sufficient room around the toes are still essential. Based on the listed features, models such as Skechers Meteor-Lights and Skechers Go Run 400-Darvix are designed for children, but always check the current size and fastening on each product page.

Frequently asked questions about buying shoes online

How do I know which shoe size to order online?

Measure your foot from the heel to the longest toe in centimetres and compare this measurement with the size chart for the specific model. Also consider the width and fit. If you are unsure between two sizes, the returns policy can help you order with less risk.

Which shoes are suitable for everyday use?

For everyday wear, low-cut trainers, comfortable shoes and casual styles are often practical. Look for a rubber sole, a fastening that can be adjusted securely and an upper suited to the season. A trainer for everyday use is not automatically suitable as a running shoe.

How long do shoes bought online last?

Lifespan depends on how often you walk or run, the surface, your body weight, the material and how the shoes are cared for. Rotate shoes that are used intensively, allow wet shoes to dry naturally and follow the cleaning instructions. Check the sole, seams and fit regularly. If there is visible wear or reduced support, replacing the shoes is wiser than focusing only on the original price.