Joybuy Insights

Buying shoes online: how to choose the right pair without making a costly mistake

Buying shoes online may seem straightforward, but a good-looking photo does not tell you everything. A sole may look sturdy on screen yet offer insufficient grip. One model may fit true to size according to the size chart, while another shoe may come up large or narrow. Terms such as “comfortable”, “durable” and “suitable for sport” are also often used broadly, without making it clear which product specifications support them.

Use these checks to compare women’s trainers, men’s trainers, children’s shoes, sports shoes and casual shoes on practical grounds. This will help you avoid paying mainly for appearance and then leaving the pair unused after a short time.

Three common pitfalls when buying shoes online

1. Choosing the wrong size based on assumptions

An EU size is not identical across every brand or model. Always check:

  • the foot length in centimetres or millimetres;
  • the stated fit, such as regular, narrow or wide;
  • the size advice on the product page;
  • whether you will be wearing the shoes with socks.

For example, the Skechers Graceful - Get Connected is stated to come up large, with one size smaller recommended. The Skechers Track-Bucolo, on the other hand, has a regular fit. Take this information into account rather than automatically ordering your usual size.

2. Choosing a sole that does not suit the intended use

A flat rubber sole can be comfortable for everyday wear or streetwear, but it is not automatically suitable for long walks, wet surfaces or running. A pair of Vans Old Skool or Converse trainers works well with a casual outfit, but has different properties from sports shoes with a flexible outsole and cushioning.

For walking, grip, tread and stability are more important than low weight alone. With boots, also check the lining, fastening and protection around the toe area.

3. Overlooking materials and care

Leather, canvas, textile, synthetic materials and Croslite each require different care. A leather upper may feel sturdier, but it generally needs protection from moisture. Canvas and textile are lightweight and breathable, but may be more susceptible to staining. Also check whether machine washing is discouraged.

According to the product description of the PUMA Speedcat OG, the upper is made of leather, the lining of textile and the sole of rubber. Impregnating the shoes before first use is also recommended. This is practical care information, not a guarantee that the shoes will stay dry in all conditions.

Which specifications should you check?

Fit and room around the toes

Measure your feet at the end of the day, when they often take up slightly more space. Compare the longer foot with the size chart for the specific model. Pay attention to extra room in children’s shoes: children need space to move, but shoes that are too large can make walking unstable.

For the PELLIOT hiking shoe, the advice is to choose the larger size if you are between two sizes. The chart lists foot lengths in millimetres. This is more useful than relying solely on the statement “fits true to size”.

Sole, grip and stability

Pay attention to the material and tread of the outsole:

  • Rubber is often used for grip and wear resistance in everyday use.
  • A flat tread is more suited to casual shoes, skate-style footwear and indoor use.
  • A deeper tread makes more sense for walks on muddy or uneven paths.
  • A flexible sole can be comfortable for running or everyday movement, but in itself says nothing about the level of support you need.

According to the product description, Adidas running shoes such as the Runfalcon 5 W feature a mesh upper, cushioning and a flexible outsole. This makes them suitable for comparison with sports shoes, but do not automatically use them for technical mountain hikes.

Construction, fastening and care

Laces often provide an adjustable fit. Hook-and-loop fastening is useful for children’s shoes, as it allows children to put them on independently. A slip-on model such as certain Crocs clogs is practical for the garden, beach or quick errands, but provides a different level of hold from a lace-up shoe.

Also check the returns policy, available size and statutory guarantee. Some branded products state a minimum statutory guarantee of two years; your legal rights depend on the applicable consumer regulations and the specific purchase.

Recommendations by user profile

Suitable for: Budget-conscious beginners
Skechers Graceful - Get Connected 12615-BKRG 37

Skechers Graceful - Get Connected 12615-BKRG 37

Why it suits this profile: A practical model for everyday use, such as commuting, shopping or casual outfits. The product page states that it has a regular width and provides size advice for a roomy fit.

How this product avoids the pitfall

The specific size advice helps prevent you from relying solely on your usual size. However, check whether size 37 is right for you.

Key benefit & advantages

Textile upper, lace fastening, Memory Foam footbed according to the product description and a 2-centimetre PU sole.

Suitable for: Shoppers looking for premium quality
Nike Wmns Dunk Low HM9655-001 42.5

Nike Wmns Dunk Low HM9655-001 42.5

Why it suits this profile: A leather women’s trainer for anyone wanting to combine streetwear and everyday use with a more robust construction.

How this product avoids the pitfall

The product information specifies a leather upper, padded collar and rubber outsole. This allows you to base your choice on concrete features rather than the product image alone.

Key benefit & advantages

Leather upper, textile lining, padded collar and rubber sole with pivot point according to the product description.

Suitable for: Specific uses & intensive users
PELLIOT High-Top Hiking Boots for Women Rock Gray EU 39

PELLIOT High-Top Hiking Boots for Women Rock Gray EU 39

Why it suits this profile: Designed for walking, camping and travelling across uneven terrain. The high shaft and deeper tread make it better suited to more intensive use than ordinary casual shoes.

How this product avoids the pitfall

The specifications mention a protective toe cap, synthetic abrasion-resistant upper, waterproof membrane and treaded sole. Before buying, check that these features match your terrain and intended duration of use.

Key benefit & advantages

High-cut hiking shoe with rubber sole, protective toe cap and size advice based on foot length in millimetres.

Suitable for: Easy everyday wear
CROCS Classic Clog Black

CROCS Classic Clog Black

Why it suits this profile: Handy for the home, garden, beach, swimming pool and short everyday activities where putting shoes on and taking them off quickly matters.

How this product avoids the pitfall

The product description makes clear that this is a lightweight slip-on model with ventilation holes and an adjustable heel strap, rather than a sports or hiking shoe.

Key benefit & advantages

Croslite material, pivoting heel strap, water-resistant design according to the product information, and easy to clean with water and soap.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about buying shoes online

How do I work out my shoe size when buying online?

Measure both feet from the back of the heel to the longest point of the toes. Use the longer measurement and compare it with the size chart for the chosen model. Also check the fit advice: some shoes come up large, while others fit true to size. If you are unsure, it is sensible to check the returns policy in advance.

Which shoes are suitable for everyday use?

That depends on your routine. Women’s trainers, men’s trainers, Vans Old Skool, Nike Dunk Low, PUMA Speedcat, New Balance 574 and Converse trainers generally work well with casual outfits and for urban use. For running, choose sports shoes with a suitable outsole and cushioning. For longer walks, hiking shoes or boots with tread and stability are the more logical choice.

How do I care for shoes so that they last longer?

Always follow the care advice on the product page or label. Remove dirt with a soft, damp cloth, let shoes dry at room temperature and avoid prolonged exposure to heat. For leather, you may wish to use a suitable protective product. Do not machine-wash shoes when the manufacturer advises against it. If you use your shoes intensively, alternate between two pairs where possible, allowing the material to dry between wears.