Buying international snacks is easy, but comparing Japanese snacks, Korean snacks and American biscuits takes a bit more thought than just looking at the packaging. A striking flavour name or a large number of pieces doesn't automatically tell you about the contents, portion size or price.
With this practical checklist, you'll quickly see which imported snacks suit your situation: whether it's for a film night, a treat, a gift, a lunchbox or the store cupboard.
A multipack might look attractively priced, but always compare the price per 100 grams or per piece. A packet with lots of small portions isn't always better value than one bag of biscuits. Also check the net weight. A product like Orion Choco Pie contains 468 grams, whereas an individual Meito wafer is 16.5 grams. These products are therefore intended for very different occasions.
Words like "strawberry", "birthday cake" or "salted caramel" mainly describe the flavour direction. They don't tell you how much strawberry, cocoa or caramel is actually in the product. So check the ingredients list and look out for the difference between, for example, cocoa powder, chocolate mass, flavouring and fruit powder.
With the Nestlé KitKat Strawberry Short Cake, strawberry juice powder and freeze-dried strawberry are listed. With other strawberry snacks, the flavour may come mainly from flavouring and colourings.
With imported snacks, the recipe, packaging and labelling can vary from market to market. So always check the label for wheat, gluten, milk, soya, egg, peanuts and nuts before eating. The product information online can change or be less detailed than the packaging.
Also pay attention to the origin. Oreo Birthday Cake Flavored Cookies 97g states China as the country of origin, while Orion Choco Pie comes from South Korea and various Pocky varieties are offered as Japanese snacks.
First, decide how you want to use the snack:
KitKat Gold Wafer Chocolate Salted Caramel Flavor contains 9 pieces of around 11.6 grams each. That makes it easy to serve individually. The Hershey Cookie n Creme Rounds packet, on the other hand, contains 10 packs of 96 grams and is more aimed at stocking up or sharing.
"Biscuits", "biscuit snacks" and "chocolate wafers" don't offer the same eating experience. Look at the base:
Pocky consists of biscuit sticks with a coating. Meito Pukupukutai combines a chocolate or strawberry coating with a small wafer. According to the product description, Gofrik Pistachio consists of crunchy biscuits with milk chocolate, pistachio cream and pistachio pieces.
Use the nutrition table to compare products more fairly. Don't just look at calories, but also at sugars, fats, saturated fats and salt per 100 grams. For example, G'woon Crispy Brownie Chocolate Cookies contains 510 kcal and 36.2 grams of sugars per 100 grams. Milka Choco-Biscuit states 531 kcal and 52 grams of sugars per 100 grams.
These figures aren't a judgement on the product. They simply help you choose an appropriate amount and compare different chocolate biscuits side by side. For allergies or intolerances, the packaging remains the definitive guide.
Why this suits the profile: A small packet is practical when you want to try a familiar chocolate biscuit first without buying a large supply.
The net weight of 66 grams keeps the purchase straightforward. Do check the label for soya, wheat and possible traces of milk.
Cocoa biscuits with vanilla filling; ready to eat straight from the packet.
Why this suits the profile: The combination of wafer, milk chocolate, pistachio cream and pistachio pieces suits anyone looking for more texture and a distinctive flavour.
The product description specifically mentions the pistachio cream and pistachio pieces. Still check the current ingredients and allergens on the packaging before buying.
Ten portions of 12.5 grams; according to the product information, a halal product.
Why this suits the profile: The larger packet is ideal for a Korean snack tasting, for visitors or for stocking up for several eating occasions.
The total weight is clearly stated, so you can calculate the price per 100 grams. Once opened, seal tightly and store in a cool, dry place.
468 grams net weight; a combination of cocoa, dairy and wheat in a softer, cake-like snack.
We've put together a full, up-to-date list of products that fully meet these strict selection criteria and comply with current European safety regulations.
You can compare different Pocky varieties online, such as Glico Pocky Cookies Almond and Glico Pocky Biscuit Stick Strawberry Flavor. Check the net weight, ingredients, allergens and storage instructions for each product before ordering.
Check that the packaging includes a full ingredients list, allergen information, net weight and best-before date. The packaging of the product you receive is the definitive guide. Do not use a product if the packaging is damaged or if the information is not clearly legible.
This varies by product. Store biscuits and wafers according to the instructions on the packaging, usually in a cool, dry place away from direct sunlight. Seal an opened packet tightly to help keep them crunchy, and always check the stated best-before information.